The Facebook Conversion Formula: A Blueprint for Turning Fans into Customers | Katonah Realtor

Just having a Facebook Page is really just the beginning of building a  successful social media strategy. But with the right formula will not only help  you engage with Fans, but generate hot leads and real ROI from your Facebook  following.

So the Facebook sales cycle in its simplest form is:

1. Grow your Facebook fans
2. Promote to gain email and phone inquiries
3. Nurture those fans to convert them to hot leads
4. Convert those hot leads into revenue

That is the Facebook conversion formula. In essence a blueprint for turning  fans into customers

So how do you implement that process?

How to get more (relevant) fans

8.11% of all traffic on the internet comes from Facebook. The people looking for your products are already  on Facebook, the question is how do you find them where they are already  looking? The first step to growing your fan base is developing a user persona around  your ideal Facebook Fan. You can’t find what you’re not looking for.

Traits of your ideal fan, and ultimately your leads and customers, are based  on demographics, interests and likes, jobs experience and geography. Combining  characteristics from each of these categories will allow you develop a usage  scenario. In this case, the usage scenario is how your brand and ideal user  interact on social media and Facebook in particular.

All of your usage scenarios come together to become your content strategy.  Your content strategy should be broken into pillars; categories of content that  are relevant to your ideal fan personas and on-strategy for your business.

Below are 5 examples of types of pillars you may develop for your persona.  All of your content and posts should fit into one of these categories. Note,  that these 5 may or may not be relevant to your own business.

Convert your Facebook fans into leads

A fan becomes a lead when they willingly provide contact information, sign-up for your email  newsletter or otherwise opt-in to learn more about your business. This is best  achieved when there is already brand affinity in-place and you have already  positioned yourself as the industry expert.

To build that brand awareness and affinity, you’ll use your content pillars  to create good and engaging content. In providing immense value, you will create  trust and solidify yourself as an industry expert. This exchange of information  will create long-term, loyal customers.

Start by encouraging engagement with your content in the Facebook news feed.  According to a Hubspot Study in 2013, photos on Facebook generate 53% more  likes than the average post. The more likes, shares and comments you receive,  the more visible future content will be to your fans.

 

 

 

Read more at http://www.jeffbullas.com/2013/12/06/the-facebook-conversion-formula-a-blueprint-for-turning-fans-into-customers/#ucYOOSCXLMH6x0jm.99