Post content to Facebook business page daily to optimize engagement, leads | Bedford Hills Real Estate

How often should real estate agents post to their Facebook business page?

Oh boy. People have definite opinions on this subject. The thing is, they are opinions.

Opinions based on personal biases. Opinions based on personal preferences. Opinions based on statistical evidence?

In at least half of the cases, no. I’m seeing “experts” spouting advice on posting frequency from all over the spectrum, including: no more than once a week no more than three days a week daily multiple times a day Frankly, in my opinion (you knew you’d get it from me, right?), real estate agents should stick to statistical facts, not individual preferences, when it comes to posting frequency.

And honestly, real estate agents think they overcontact people when, in fact, they grossly undercontact people. The thing is, when it comes to Facebook posting frequency, there are multiple elements involved.

How often Facebook puts your posts into your followers news feeds

 

 

– See more at: http://www.inman.com/next/make-posting-to-facebook-business-page-a-daily-habit-to-drive-engagement-leads/#sthash.aV7AUMRi.dpuf

Robert Paul

Robert is a realtor in Bedford NY. He has been successfully working with buyers and sellers for years. His local area of expertise includes Bedford, Pound Ridge, Armonk, Lewisboro, Chappaqua and Katonah. When you have a local real estate question please call 914-325-5758.

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