How often should real estate agents post to their Facebook business page?

Oh boy. People have definite opinions on this subject. The thing is, they are opinions.

Opinions based on personal biases. Opinions based on personal preferences. Opinions based on statistical evidence?

In at least half of the cases, no. I’m seeing “experts” spouting advice on posting frequency from all over the spectrum, including: no more than once a week no more than three days a week daily multiple times a day Frankly, in my opinion (you knew you’d get it from me, right?), real estate agents should stick to statistical facts, not individual preferences, when it comes to posting frequency.

And honestly, real estate agents think they overcontact people when, in fact, they grossly undercontact people. The thing is, when it comes to Facebook posting frequency, there are multiple elements involved.

How often Facebook puts your posts into your followers news feeds

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