Instagram for real estate | North Salem NY Real Estate

Did you hear that Instagram is the fastest-growing social media platform globally, increasing its users by 23 percent in the last six months? What about the fact that Instagram is proactively trying to work with businesses now and has started an Instagram Handbook for Brands? Do you know that many of your kids didn’t stop actively using social media? All they did was move from Facebook to Instagram. If none of those questions piqued your interest, there’s no need to continue reading, but if you haven’t adopted a strategy to implement this social network into your business yet, here are five reasons you should. (Please note: These items are intended for the advanced beginner and may not be suitable for someone who does not already have an Instagram profile.)

1. People want to see “behind the scenes”: Real estate is interesting to most people — just look at how many reality television shows are based on our industry. Share your experiences preparing one of your listings before it goes live. Capture the lifestyle of a local community that you’re privileged to be entrenched in. Show how happy your clients are when they find “the one” or when they’re leaving the closing table. As hectic as our jobs can be, they are NOT mundane, and there is beauty in most of the activities and places that are encountered throughout your day.

2. Facebook’s algorithm: It’s proprietary and it seems like Facebook changes it every day, so I can’t prove this point, but Instagram is Facebook’s baby, as evidenced by the $1 billion acquisition of the photo-sharing network in April 2012. Through the Instagram app, you have the option of also sharing your photo to Facebook (on your profile OR business page).

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