Are you wondering if Tumblr could help your business?
Are you unfamiliar with Tumblr and wondering how to get started?
Do you want to let a new set of customers share your brand or product on this social platform?
If so, keep reading as I reveal how to use Tumblr for your business.
Why Tumblr?
Tumblr is a blogging and social platform that houses more than 132 million blogs and is among the top 15 websites in the United States.
It’s website explains, “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML.”
According to Quantcast, Tumblr received over 5.5 billion page views in May 2013 alone. With user numbers and popularity on the rise, it’s a perfect marketing tool for businesses that are trying to extend their reach and raise brand awareness.
Tumblr is quickly growing in popularity.
In this article I’ll show you how to get started using Tumblr in your online marketing strategy.
#1: Sign Up
Signing up is easy and can be done in minutes. Enter your email, choose a password and select a username. Try to get an exact match for your brand name or primary website URL. Alternatively, if you’re already established on Twitter, see if your Twitter username is available.
Provide Tumblr with accurate, complete and updated registration information.
Consider using the same avatar image on your Tumblr page that you use on your Facebook Page, Twitter account and other social media channels.
#2: Dress to Impress
First impressions matter. To build a solid brand presence on Tumblr, ensure you make a good impression and select a catchy design for your page.
There’s an abundance of free and paid themes on Tumblr. Choose from one-, two- and three-column or grid-style layouts and find a design that matches your image. Browse the available themes, select one that fits your business and install it in seconds.
Tumblr has a large library of free and premium themes to choose from.
Many themes allow for a considerable amount of customization to give you a unique look that’s perfect for punctuating your brand image. Compared to Facebook, Twitter, Google+ and Pinterest, Tumblr is much more customizable and doesn’t require any serious programming abilities.
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