How Google Authorship Will Impact Search and Content Marketing | Chappaqua Real Estate

In the summer of 2011,  Google announced the support of authorship markup as a way for authors to verify  content they’ve created and become authorities on specific topics. Early  adopters quickly realized the benefits of the new tag and implementation has  continued to grow since its release. Google says authorship is here to  help searchers find great content which will improve the searcher  experience.

Recently, Google  officially announced updating its algorithm to look at signals including  authorship markup to help it provide searchers with in-depth articles in their  results.

To listen to what Matt Cutts has to say regarding how Google will evaluate  the use of authorship markup moving forward you can watch this YouTube Video.

#1. Improving Search Quality

In the Webmaster Help Video, Matt said that while he continues to support  anonymity, “if we know who the real world people are who are actually writing  content, that could be really useful as well and might be able to improve search  quality.“

Matt’s comments lead us to the question….”should we use a pen name to  anonymously represent an author, and how could this decision affect authorship  as a signal? ”

#2. Content Marketing: Anonymity & Authorship

Modern online marketing campaigns continue to recognize and adopt content  marketing as an integral part of an online marketing strategy which has  increased the amount of content created and published every day. For some, this  is a confirmation of long-held theories – for others, it’s a new starting  point.

According to 2013 research study by the Content Marketing Institute, 86% of B2C  marketers use content marketing and on average, 55% of consumer marketers  plan to increase their content marketing spend. This upward trend also applies  to B2B marketers, which on average are spending 33% of their marketing budgets  on content marketing – up from 26% last year.

Moreover, the majority (54%) say they will increase  their content marketing spending in the next 12 months.

Read more at http://www.jeffbullas.com/2013/09/05/how-google-authorship-will-impact-search-and-content-marketing/#AEZWs9XO3CQrjGzu.99