When real estate broker Phil Immel, leader of a seven-person team with Prudential California Realty, wanted to differentiate his luxury brand from others in Southern California, he thought of drones.
And two months ago, he came up with this:
Video shot from a drone to market a listing represented by Phil Immel’s brokerage.
“I wanted to feature and differentiate my listings and farm areas from every other agent’s,” Immel said.
Technology has advanced to a degree that small, remote-controlled drone helicopters are more affordable than they once were, and cameras and their image-stabilizing systems are better, making aerial photography and video captured using drones an increasing phenomenon in a number of industries, including real estate.
Immel, who’s commissioned three videos of listings and four of neighborhoods from real estate visual marketing firm California Image Maker, is one of the first real estate brokers to enhance his sellers’ listings with aerial video imagery from small, technologically advanced remote-controlled helicopters, which feature multiple rotors and a stabilized location in their centers that holds a camera on a swivel.