As the world has transformed over time, so, too, has the courtship between the owners of empty rooms and potential tenants. The Roman burden of donning your toga and trekking to the agora to find your next rental in one centralized marketplace has given way to virtual tours. (Which you can also do in a toga, should you so desire, although no one needs to know.) But because of various changes to the way letted spaces move, the past century has seen a full circuit in the evolution of rental ads.
In the 1800s, such ads were usually posted by the owner. Unencumbered by character-limits, spots for rentals were filled with prose and description. The landlord wanted to fill his vacancy. Nothing else mattered. If your space came equipped with rosewood furniture and a piano—to some, the 19th-century equivalent to Carrara marble and a private gym—all the better to pitch. The newspaper, of course, was a common resort (or the only resort) for those who couldn’t fill their spaces by word of mouth or through their own networks.
Then, in the early 20th century, brokers began to flood the market. Although the oldest of today’s largest firms, Brown Harris Stevens, traces its roots to 1874, what is now the National Association of Realtors was founded in 1908. But perhaps most importantly, a ten-year moratorium on taxes for new housing (warning: PDF!) led to a building boom starting in 1920. Those units needed people to live inside them… and fast.
Crafted by hired hands, ads began to take on a sense of urgency—and offered much less description. Mentions of specific addresses gave way to pitches for streets or neighborhoods; vowels became the victims of cost-cutting measures when every word cost cash.
This modern format—concise, with no frills—remained the standard for generations, and is still in occasional use today. Such a listing published in the last few decades usually lays out the specifics of the apartment’s interior (“2 BR, 1.5 BA, southern light”) while giving a vague idea of its location (“3 blocks from the R”).
The intentional omission of a street address was actually a matter of self-preservation—not for the landlord, who just wanted a steady stream of income, but for the broker, who risked losing his fee if others got wind that an owner was actively seeking a tenant and moved the apartment before she herself did.
Just back out of hospital in early March for home recovery. Therapist coming today.
Sales fell 5.9% from September and 28.4% from one year ago.
Housing starts decreased 4.2% to a seasonally adjusted annual rate of 1.43 million units in…
OneKey MLS reported a regional closed median sale price of $585,000, representing a 2.50% decrease…
The prices of building materials decreased 0.2% in October
Mortgage rates went from 7.37% yesterday to 6.67% as of this writing.
This website uses cookies.
