4 ways enhanced listing videos can boost properties’ selling power | Chappaqua Real Estate

Let’s be honest: Video listings are a great real estate marketing tool, but sometimes you need more than a basic walk-through. Value-added features can be the key to making a standout video and boosting the selling power of a property. Voice-over.

Especially if you read the voice-over yourself, this is usually the least expensive way to add value. A voice-over allows you to point out the property’s best features or communicate any special information. For instance, if you’re selling a newly renovated home, you might describe the updates completed by the seller.

One tip: Work from a script. It makes the process more efficient and, by extension, more affordable. Pre-roll or “agent on camera.” Pre-roll is footage inserted before the main listing video. “Agent on camera” is a guided tour of the property.

Both options help personalize the video and allow you to point out what’s special about the property. For example, you might highlight a state-of-the-art media room or newly remodeled kitchen.

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