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Westchester Magazine List of Top Towns | Bedford Luxury Real Estate

Call us gluttons for punishment (and angry letters from you), but this year, we dared to tackle the unthinkable—we’ve numerically ranked (virtually) every place there is to live in our county, from best to worst. Yes, this means there is indeed a Number 1—and it also means there is a Number 40. Read on, and see where your town fell in our rankings.

Photo by Phil Mansfield

 Maybe we all ask ourselves these questions at some point: “Did we make the right decision moving here?” “Are the schools better elsewhere?” “Did we pay too much for our house?”

I ask myself why I moved to New Rochelle every time I drive along one of the city’s crowded streets, with the traffic lights so poorly timed that it seems they’re always red, and I can’t move a block without having to stop. Must be that everyone else in the city feels the same way, because they’re all honking their horns. It’s like a massive case of road rage. But then, just as I’ve decided to pack up and move someplace better—and saner—I catch a glimpse of New Rochelle’s shoreline, and I head for it, down to the marina, where everyone is happy and friendly and smiling, and the city seems to have an entirely different personality.

That’s what this article is about: weighing the plusses and minuses of a community. Of course, we all have different criteria for what makes one town great and another town just okay. Good schools may be super-important to a young family, but to a retired couple, less so. A lively downtown may be what a single twentysomething is looking for, but fortysomething marrieds with children may not care at all about how many clubs their downtown has. Nevertheless, how does one go about evaluating a town? How can we determine the best places to live?

“Best” is, of course, subjective. And while a town may look good on paper—good schools, a breezy commute, plentiful parks—that certainly doesn’t guarantee that everyone living there loves it. Nevertheless, there is some merit in trying to determine the livability of an area, and, fortunately for us, there is a load of information available that helped us do so.

We found reams and reams of statistics to pull from. Our county government, in particular its Databook and its Land Use Report, offers information on just about everything in our 450-square-mile piece of earth that 950,000 of us call home. We also used the online site bestplaces.net to procure other data—e.g., how much houses cost and how much homeowners pay in taxes annually for their homes. To determine the quality of a school, we used the most recent SAT scores available (which we obtained from the New York State Department of Education). And yes, we know that SAT scores do not tell the entire story of a public school’s quality—indeed, we have in previous articles pointed out that there is a high correlation between the wealth of a community and its children’s SAT scores—but SATs are still one of the most frequently used criteria for judging a school’s success, and the scores are, of course, one of the factors colleges use to admit or reject students.

In all, we looked at 11 categories to determine the quality of a town: its public schools (high schools, specifically); housing costs; property taxes; proximity to New York City (as measured in commute time, in minutes, from the center of each town to Times Square as calculated by Google Maps); safety (per the violent crime index from bestplaces.net); diversity (as measured by the odds that two random people from the same town will be of different ethnicities); parks and recreation (average acreage of open/green space per residential unit); proximity to water (distance from the center of each town to the Hudson River or the Long Island Sound, whichever is closer); a lively downtown; shopping; and nightlife. Another brilliant option for incredible nightlife has to be Magaluf as they are some stunning nightlife with some of the best clubs, bars and parties anywhere.

While most of the categories are measurable, the last three—a lively downtown (cafés, restaurants, pedestrian activity, general atmosphere, cultural offerings); nightlife (quantity and quality of bars, clubs, evening dining, and evening activities); and shopping (the quality and quantity of, and accessibility to, retail establishments)—are all subjective, of course. We used our knowledge of the county, as well as that of our trusted writers and sources.

Obviously, every one of our categories is not equally important. Many of us would be willing to do without a few music clubs for safe streets; diversity may be important to some of us but not to others. So we weighted the categories. How did we come up with our formula? We asked visitors to our website to tell us which of the 11 categories are most important to them. We also asked our friends, families, and anyone who would talk to us. And then we hashed it out in our offices (“I don’t care how close I am to the river,” one editor declared. Argued another, “It’s one of the first things I considered when I looked for my new apartment.”) And this is what we worked out, in terms of importance:

Schools
25.3%
Housing Costs
15.4%
Property Taxes
12.1%
Proximity to NYC
9.9%
Safety
7.7%
Diversity
6.6%
Lively Downtown
5.5%
Shopping
5.5%
Parks and Recreation
4.4%
Nightlife
4.4%
Proximity to Water
3.3%
(total equals 100.1% due to rounding)


Is your hamlet, village, or town not specifically ranked? Blame it on the county. As we all know, our county is a confusing hodgepodge of incorporated and unincorporated villages and hamlets tucked into towns, cities, and municipalities (e.g., the town of Rye, which is bigger than the city of Rye, contains two villages—Port Chester and Rye Brook—along with the Rye Neck section of Mamaroneck. Got that?). Which municipalities (very loosely speaking) to include and how to group them was largely dictated by the availability of the stats and how taxes are collected, etc. In all, we looked at 40 communities. Also, since some communities are served by more than one high school, we calculated weighted composite average SAT scores for those towns.

Our goal was to assimilate all this information, weigh the variables, crunch the numbers (we enlisted the help of Pace University Mathematics Professor Augustine B. Mascuilli), and come up with our rankings. Disagree with us? Go online and use our sortable data chart to view which factors you deem most important. Read on for a community-by-community analysis.

Businesses along Irvington’s idyllic Main Street beckon patrons with ample alfresco opportunities.

Photo by Phil Mansfield

[1] Irvington

Diversity: 4 / Housing Costs: 5 / Parks & Recreation: 8
Property Tax: 4 / Proximity to NYC: 7 / Safety: 10 / Schools: 9
Proximity to Water: 10 / Nightlife: 7 / Shopping: 6 / Downtown: 7

Who isn’t smitten with Irvington? Charming, quiet, green, with a darling Main Street, stunning river views, a burgeoning dining scene (Been to the Red Hat lately? What about Day Boat Café, Chutney Masala, or Mima?), this unassuming rivertown is pretty near perfect. Tucked in next to the mighty Hudson, Irvington, named after Washington Irving, who had the smarts to not only write The Legend of Sleepy Hollow but to live in town (Sunnyside, his cottage, is now a tourist destination), scored the highest in our tally, getting a perfect 10 for safety and proximity to water (duh); a 9 for its schools (where the average SAT score last year was 1778, or 267 points above the national average); and an 8 for its green space (23 percent of Irvington land is reserved for parks and recreation). While no one would claim that Irvington’s houses are bargains—the average house costs $585,780—they are below the countywide average of $725,000. And there are alternatives, with co-ops, condos, and smaller wood-frame houses along tree-lined neighborhood streets going for far less. What’s more, the commute to Manhattan isn’t bad at all: in less than 40 minutes, you can zip into Midtown on Metro-North. All in all, a great mix.

Ossining’s dated but charming main street wends its way down to the Hudson.

Photo by Phil Mansfield

[2] Ossining

Diversity: 10 / Housing Costs: 9 / Parks & Recreation: 6
Property Tax: 9 / Proximity to NYC: 4 / Safety: 8 / Schools: 5
Proximity to Water: 10 / Nightlife: 5 / Shopping: 5 / Downtown: 6

We understand why Mad Men producers chose to locate their star couple (now, alas, divorced) smack in the middle of Ossining. This rivertown (population 24,146) scored two 10s—one for its nearness to the river and the other for its diverse population (45 percent of its residents are non-white). And in our pricey county, it’s actually among the most affordable towns in which to purchase a home: the average price of an Ossining house is $383,330, which is $341,670 less than the average price of a house in the county. Ah, but what about property taxes? They’re among the county’s lowest; indeed $6,654 less than the county’s average of $16,689. And while it may not be a hop, skip, and a jump to New York City (it takes 50 minutes to get to Midtown), its schools are above average (SAT scores were 1659 out of a total 2400). Plus Ossining, architecturally, has a charming downtown with underappreciated cast-iron buildings (though the shops can use an upgrade), as well as a historic area (many village structures are on the National Register of Historic Places), and lovely streets that wend their way down to the shoreline.

Despite being on the river, Dobbs Ferry doesn’t have as much open space per resident as some of its neighboring towns—but look at those views.

Photo by Phil Mansfield

[3] Dobbs Ferry

Diversity: 7/ Housing Costs: 7 / Parks & Recreation: 3
Property Tax: 7 / Proximity to NYC: 8 / Safety: 8 / Schools: 6
Proximity to Water: 10 / Nightlife: 7 / Shopping: 6 / Downtown: 7

This densely populated rivertown (population: 10,893), just 20 miles north of Midtown, offers a mix of two-family homes, Victorians from the 1900s, mid-century split-levels and Colonials, and sprawling estates. The average cost of a house is under a half-million, significantly lower than the county average of nearly three-quarters of a million, and its property taxes are relatively low, too: $13,451. Its quaint downtown offers a variety of dining and shopping options, a welcome asset to those whose first choice is small-town living. The village’s public parks—however lovely they may be—are not quite enough to serve the 3,967 households in the village. School performance was above the mid-point but not as high as neighboring Hastings-on-Hudson.

Hastings-on-Hudson’s blend of artsy stores, hot restaurants, and quaint mom-and-pop shops make the village an appealing choice for many.

Photo by Phil Mansfield

[4] Hastings-on-Hudson

Diversity: 4 / Housing Costs: 5 / Parks & Recreation: 5
Property Tax: 5 / Proximity to NYC: 9 / Safety: 4 / Schools: 9
Proximity to Water: 10 / Nightlife: 6 / Shopping: 7 / Downtown: 8

This rather artsy rivertown is right off the Saw Mill River Parkway, about a half-hour drive to Midtown with good schools and some terrific river views. And the combination of all that plus an un-gentrified but nevertheless charming downtown, a couple of “wow” restaurants, and an interesting array of living choices (houses at different price points, condos, co-ops, apartments, and affordable units) add up to one of Westchester’s top places to put down roots.

Mamaroneck offers a thriving, bustling downtown in Westchester.

Photo by Phil Mansfield

[5] Mamaroneck

Diversity: 7 / Housing Costs: 5 / Parks & Recreation: 4
Property Tax: 2 / Proximity to NYC: 7 / Safety: 10 / Schools: 8
Proximity to Water: 10 / Nightlife: 9 / Shopping: 7 / Downtown: 9

Mamaroneck bustles with energy along its main drag, with an array of restaurants and shops reflecting a diverse populace. (Indeed, the odds of someone of one race bumping into someone of another race in Mamaroneck is 50/50.) Check it out on a Thursday night—the town is jumping with music, outdoor dining, and shops open late for business. As for proximity to water, you couldn’t get much closer, and there’s plenty for everyone to do along the Long Island Sound shoreline, from the weekly farmers’ market in the warmer months to opportunities to kayak and sail, and playgrounds and ball fields for youngsters.

Traffic moves smoothly during most hours in the downtown, thanks to many pedestrian-friendly crosswalks and a lack of traffic lights. Like Hastings, Mamaroneck offers a variety of housing, making it an attractive place to live for people of many different income levels—although property taxes are high: $22,738 per year on average.

[6] Pleasantville

Diversity: 6 / Housing Costs: 6 / Parks & Recreation: 4
Property Tax: 6 / Proximity to NYC: 4 / Safety: 10 / Schools: 7
Proximity to Water: 4 / Nightlife: 10 / Shopping: 8 / Downtown: 9

This central Westchester village (it’s virtually smack-dab in the middle of the county) couldn’t have a more appropriate name. With the Jacob Burns Film Center (in its scant nine-year existence, it’s become a Westchester institution that not only screens top-notch films but frequently hosts the actors and/or directors of those films for enlightening discussions), quaint shops, quality restaurants, and tree-lined streets along which children can safely walk to school (all kids walk—or are driven; there are no school buses here), the town lives up to its moniker. Shopping, nightlife, and the downtown are all admirable. And if you yearn for a lovingly restored Victorian with front porches to rock on and greet your neighbors, this is the place. Usonia, an enclave of low-slung cantilevered houses designed by Frank Lloyd Wright and other architects, shares a zip code with Pleasantville (but is outside the village proper). The town offers an easy commute to Midtown, with many residents living within walking distance of the Metro-North station, and is nestled almost equidistant between the shopping/dining areas of Central Avenue to the south and Mount Kisco’s Main Street to the north.

[7] Scarsdale

Diversity: 5 / Housing Costs: 2 / Parks & Recreation: 7
Property Tax: 1 / Proximity to NYC: 7 / Safety: 10 / Schools: 10
Proximity to Water: 6 / Nightlife: 6 / Shopping: 10 / Downtown: 8

Scarsdale is virtually synonymous with great schools. It should come as no surprise that this quintessential upscale village came in in the top 10, thanks in large part to top scores for its schools (the high school’s students collectively got the highest SAT scores in the county: 1899—or 159 points higher than the county average of 1640 and 388 higher than the national average); safety; and shopping (Wilson & Son, La Dentelliere, BoConcept, Space.NK.apothecary, et al). Which may explain why housing isn’t cheap in this beautifully manicured town of 17,672 residents. The average cost of a house in Scarsdale is $876,740, making it the sixth most expensive place to live in the county. And when it comes to property taxes, it’s among the worst towns to live in (it, along with Bronxville, Harrison, and Rye rated a 1 out of 10—ouch!).

[8] Croton-on-Hudson

Diversity: 5 / Housing Costs: 9 / Parks & Recreation: 8
Property Tax: 8 / Proximity to NYC: 3 / Safety: 5 / Schools: 7
Proximity to Water: 10 / Nightlife: 3 / Shopping: 3 / Downtown: 4

Croton is a little gem of a village—right on the water with lots of parks. It also offers a variety of price points when it comes to housing. But in order to live here, one has to relinquish desires for a quick in-and-out of Manhattan. A daily commute is doable, but it’s still a hefty 35 miles north of the city. It also lacks a sparkling nightlife scene and shopping options are sparse. But the point is—and Crotonites will tell you this in no uncertain terms—you don’t move here for those kinds of amenities. One moves to Croton for its green space, its seven miles of waterfront, its opportunities to hike and boat, and wondrous experiences like witnessing rainstorms barreling across the Hudson from the opposite shoreline.

Bronxville buzzes with one of the loveliest and most vibrant downtowns in all of Westchester.

Photo by Adam Samson

[9] Bronxville

Diversity: 2 / Housing Costs: 2 / Parks & Recreation: 1
Property Tax: 1 / Proximity to NYC: 10 / Safety: 8 / Schools: 10
Proximity to Water: 6 / Nightlife: 9 / Shopping: 9 / Downtown: 9

Like Scarsdale, Bronxville is a community that some might give an eyetooth to live in. And rightly so. In a number of respects (proximity to Manhattan, high-quality schools, a vibrant downtown, great shopping), Bronxville is tops. And it is just gorgeous. Some suspect that Bronxville must have a housing law that prohibits residents from having anything other than drop-dead beautiful houses with lush green lawns. How wonderful.

But, alas, it isn’t perfect. Indeed, when it comes to housing affordability and property tax rate, fugetaboutit. It ain’t cheap; in fact, it has the fourth most expensive homes in the county ($890,210 is the average cost of a Bronxville home) and the highest property tax rate in the county. And as for diversity? Fewer than 9 percent of its residents are minority.

[10] New Castle

Diversity: 3 / Housing Costs: 3 / Parks & Recreation: 8
Property Tax: 3 / Proximity to NYC: 3 / Safety: 10 / Schools: 10
Proximity to Water: 8 / Nightlife: 5 / Shopping: 8 / Downtown: 7

This town, home to the hamlets of Chappaqua and Millwood, did especially well when it came to schools (Horace Greeley High School is a nationally revered high school) and safety, scored nicely for parks and recreation (14 percent of New Castle is reserved for parks and recreation). It’s home to our former first family, Reader’s Digest’s ultra-green campus (a proposal to turn it into condos is before the planning board), and lots of rolling hills and beautiful countryside. But it’s not as diverse as many other towns (less than 10 percent of its residents are minority), housing costs are high (the fifth most expensive real estate values in the county), and property taxes are significant (on average $17,619 a year).

[11] Mount Pleasant

Diversity: 7 / Housing Costs: 7 / Parks & Recreation: 8
Property Tax: 8 / Proximity to NYC: 5 / Safety: 10 / Schools: 4
Proximity to Water: 10 / Nightlife: 7 / Shopping: 4 / Downtown: 5

Located in central Westchester, the town of Mount Pleasant includes the incorporated villages of Pleasantville, Sleepy Hollow, and a small portion of Briarcliff Manor. The remaining area of the town is unincorporated (i.e., not part of any other municipality) and includes the hamlets of Hawthorne, Thornwood, Valhalla, and Pocantico Hills (home to Stone Barns Center for Food and Agriculture). Eleventh on the livability list, it has a near non-existent crime rate, is filled with parks and playgrounds, and its housing costs are not prohibitive. However, Mount Pleasant (especially its villages of Valhalla, Thornwood, and Hawthorne), doesn’t have much of a nightlife scene or great dining or shopping options.

Westchester Magazine Article

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Chappaqua NY Couple Arrested in $6 Million Extortion Scheme | Chappaqua NY Homes

Chappaqua pair charged in $6 million extortion scheme

 WHITE PLAINS – A Chappaqua couple is accused of
extorting at least $6 million from a pianist who is
heir to a fortune through his family’s multinational
oil field company.

In a bizarre plot that allegedly spanned six years,
Vickram Bedi and Helga Invarsdottir, who run a
technology business in Mount Kisco, convinced the
victim that his computer had been hacked by foreign
nationals and that his and his family’s lives were in
danger.

The couple, arrested Thursday as they were
preparing to leave the country, are being held on $3
million bail.

“These two defendants preyed upon, duped and
exploited the fears of this victim with cold
calculations and callousness,” said Westchester
District Attorney Janet DiFiore. “The systematic
method with which they continued the larceny over
a period of more than six years is nothing short of
heartless.”

The victim, Roger Davidson, is 58 and the founder
of Soundbrush Records.

The alleged scheme started in August 2004, when
Davidson’s computer developed a virus and he took
it to the couple’s company, Datalink Computer
Services, for repairs.

The victim is the great-grandson and great-grand-
nephew of the two brothers who founded
Schlumberger Ltd., a Fortune 500 company
headquartered in Houston with offices in Paris,
France and the Hague.

He was concerned that the documents, photos and,
more importantly, the music he had written and
stored on the computer could be lost, DiFiore said.

Bedi, 36, allegedly convinced the victim that the
virus was so bad that it damaged Datalink’s
computers.

“Bedi told the victim that he had the facility, the
contacts and the means of tracking down the source
of this virus that specifically targeted the victim’s
computer and that he and his family were in grave
danger,” DiFiore said. “As a result, Bedi convinced
 the victim to not only begin paying for computer
data retrieval and security, but also to begin paying
for necessary personal physical protection.”

He later allegedly told the victim he tracked the
source to a remote village in Honduras and had his
uncle — an officer in the Indian military — pick up
the hard drive of a computer that was the source of
the virus, in a military aircraft. He said his uncle
discovered that Polish priests affiliated with Opus
Dei were threatening to harm the victim. He also
said the Central Intelligence Agency had
subcontracted with Bedi to work to prevent the
Polish priests from infiltrating the U.S. government.

Helga Ingvarsdottir, 39, an Icelandic national, and
Bedi had been charging the victim’s American
Express card $160,000 every month since 2004,
and were also receiving funds for physical
protection of the family, Harrison police Chief
Anthony Marraccini said, adding that this was
discovered during a search of the Mount Kisco
business.

“We can account for $20,000,000 being paid,”
Marraccini said.

Davidson even made Bedi a trustee of a $60 million
family trust meant to benefit Davidson and his
children, according to a civil case the two men filed
last year . Much of the trust’s assets were invested
with Wachovia Securities, and the two men sued
Wachovia, alleging that the trust lost millions of
dollars because Wachovia’s brokers had gone
forward with risky investments.

Journal News Article

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Chappaqua Police Report Coyote Attack | Chappaqua NY Homes

Police: Coyote Attacks Dog in Chappaqua

Incident happened Nov. 3. Dog was treated for minor injuries.

The attack occured that morning at roughly 7:30 a.m. and the coyote was scared away by the golden retriever’s owner, according to police. The incident happened on Cowdin Lane.

The dog sustained minor injuries and was treated by a veterinarian. Reports were made to the New York State Department of Environmental Conservation and the Westchester County Board of Health.

Police advise not to leave small pets outdoors.

Coyote attack in Westchester have gained notable attention this year, in the wake of a series of incidents in Rye and Rye Brook. The incidents include a June attack on a 3-year-old Rye girl and a late-summer attack on two kids in Rye Brook.

Patch Article

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Social Media for Bedford NY Homes | Bedford Real Estate

Why Social Media Is a Better Investment than SEO

As a blogger, you probably do not have the luxury of having a staff of people to work for you. As such, your time is very valuable and you need to spend it where it will do the most good. We have reached a point in late 2010 where the work required to generate traffic for a normal blog via search engines is much greater than that required to generate an equal amount of traffic via social media.

My thesis is simple: for the majority of bloggers, the time and effort invested on social media is better spent than time spent on SEO.

This post will probably generate controversy. There are an army of people out there who make a living selling SEO products and services. To use an old adage, when you only tool is a hammer, every problem is a nail. To them, SEO is the beginning and end of traffic generation.

To be sure, search engines do drive a lot of traffic, however, with the increasing pollution of search engines with content farms, Google’s love of big brands/big media, and the increasing amount of work required to rank for ever longer keywords, SEO is no longer worth the effort for most bloggers.

The power of brands
Google loves brands. The reasoning behind this actually makes some sense. An easy solution to the problem of spam websites was for Google to give extra authority to sites that have large, established brands. This doesn’t bode well for bloggers, however.

To given you an example of how much authority brands are given, several months ago I conducted an experiment. I had an article that I had done some link building on. After several months the article ranked #3 for the keyword I was targeting (behind two large media properties). I had an opportunity to put some content on the website of a very large media brand. I put that article, word for word, on their site to see how they would rank for the exact same keyword. Within an hour, they were ranked at #4, just behind my original article. In a day, they were ranked above me, even though the same content had been on my site for months and I had gone through the effort to do link building.

I realize there is a new content bonus that Google will give articles for a while, but the fact they were able to rank so high, so quickly, even against a previously indexed article with links, shows just how much the deck is stacked against blogs. Google can’t easily tell the difference a legitimate blog from a made for Adsense spam site. If they could, there would be no spam.

If you are in a niche that doesn’t have a large traditional media presence (niches like Internet marketing, SEO, or social media) you might not notice this because there is little media competition. However, if you are in a niche with a large traditional media presence (like travel, politics, news, sports, or food) you might see on a regular basis how difficult it can be.

Brand vs. individual authority
You might think that Darren Rowse has a great deal of authority on the subject of blogging. You would be correct. However, in the eyes of Google, Darren doesn’t have any authority; ProBlogger.net does. This is a fundamental problem with how Google works. People invest trust and authority in other people while Google puts authority in URL’s.

As a thought experiment, lets say Darren sold ProBlogger.net and started up a new blog called The-Blogging-Pro.info (a horrible domain name, but just stay with me). Everyone who reads this site, subscribes to the newsletter or follows Darren on Twitter would know to now go to the new site to get Darren’s advice on blogging. The authority that Darren has developed over the years would stay with him, even if he moved to a new domain. Google, however, would still put its trust and authority in ProBlogger.net, even though the real authority has moved to a different domain.

Social media solves the authority dilemma. You know who is authoritative and isn’t. I often ask people how many people they can name who have written an article for National Geographic in its 122-year history. Most people can’t name a single person. Yet, if I ask them who is behind their favorite blogs, almost everyone can give me a name. We trust the New York Times or National Geographic because of the reputation the brand has developed over the years. Even if the author of a given article knows nothing about the subject (which does happen), they are assumed to be authoritative just because of the brand they are writing under.

Writers will usually give a list of the publications they have written for as their credentials. Their authority is a second hand authority derived from the publications they have written for. (“I am a successful author because I have written for large, successful publications.”)

Blogger authority is first hand authority. It comes directly from the reputation they have developed over time from their audience.

The power of individuals
The fact that people know who bloggers are is exactly the reason why blogs have a comparative advantage in social media. The New York Times Twitter account might have millions of followers, but they can never do more than pump out links to articles. It can’t have a conversation, talk or listen. If it did, who would be the one doing the talking on behalf of the brand?

The part of social media that actually builds trust and authority is totally absent from most large media properties. They are simply not able to engage in a conversation as a brand. Some companies like ESPN have banned their staff from using Twitter precisely because they didn’t want their employees to develop their own authority outside if the network. If they did, they’d become too valuable and they would have too much leverage when it came time to negotiate contracts.

Bloggers have the ability to do an end run around traditional media precisely because we are capable of having a conversation. That is something a faceless brand can never do.

SEO is time consuming
Critics of this article might point out that if you just worked harder, you could rank for anything you want. They are probably right. It isn’t a question of what is possible. It is a question of the return on your investment. The concept of time ROI is absent from almost any discussion on SEO.

As I stated above, the deck is stacked against the little guy in SEO. Google loves brands and can’t associate authority with individuals. To just keep pace with media brands, you have to put in much more work. The New York Times doesn’t have to bother with link building. You do. That alone should tell you how fair the playing field is.

Bloggers have a comparative advantage in social media. We can appeal to human notions of authority, not algorithmic notions. We can have discussions and conversations, and brands can’t do that. Moreover, it isn’t hard to do. All you have to do is talk and most of you are probably doing that now.

Already you are seeing a shift in some media outlets to superstar journalists. What is happening is the same thing you are seeing in the blogging world. People are putting their trust and authority into people, not the brands they work for. It will only be a matter of time before the superstar journalists realize they don’t need their media masters anymore.

Writing for humans vs. writing for machines
Despite what Google says, the key to good SEO isn’t writing for good content for people. This is a bald-faced lie which anyone who has spent time trying to rank for a keyword knows. Human beings enjoy alliteration, puns, jokes and other forms of word play, which are totally lost on an algorithm. What makes for a good article from a content farm is exactly the thing, which you should not do if you want to covert readers into subscribers. Content created with SEO in mind is more often than not fun to read.

Google’s original rational for the “create good content” argument was that people would naturally link to good content. That is no longer true. People share good content on Twitter and Facebook, which is either closed to Google, labeled as “nofollow”, or doesn’t have anchor text. The world Serge and Brin wrote their seminal paper for in the 1990’s doesn’t exist today.

Traffic as a means vs. traffic as an end
Newspapers have developed an obsession with visits and page views. Many bloggers have the same problem as well. They view raw traffic as the end game because they view the world though an advertising model. Under this paradigm, the more traffic you have the better, regardless how you get it or for what reason, because it will lead to more ad clicks.

Many bloggers have wised up to the fact that advertising isn’t the best way to make money. CPM rates keep falling and will keep falling so long as ad inventory grows faster than online advertising budgets. It has reached a point where to make money via advertising you have to either have an enormous media property or have an incredibly targeted site devoted to a very niche keyword.

Most blogs don’t fit into either category. They don’t have millions of page views per month, and they don’t niche themselves into talking about only instant coffee makers. In this middle space, what matters aren’t raw page views to generate advertising revenue. What matters is growing a loyal following of people who view you as authoritative in your area.

In this model, traffic is just a means to an end, not an end in itself. The real end is getting traffic to convert to subscribers and loyal followers. You will be more likely to get a follower from someone who views you as having authority rather than someone who is just looking for bit of information with no idea of who you are.

Google-proofing
Google changes their algorithm all the time. There are companies who have been destroyed by changes made at Google. Fortunes rise and fall based on how Google decides to rank sites. A major question you have to ask yourself is “how dependent do I want to be on Google?”

All the hard work you put into SEO can be destroyed, or at least significantly altered, but changes at Google. Authority and reputation with other people, however, doesn’t change on a whim.

Also, knowing that Google is going to change in the future, in what direction do you think it is going to change? My bet would be towards a greater reliance on social media and less reliance on links. I’m sure there are engineers at Google right now trying to figure out how to translate the authority and trust that individuals have into their search results.

Choose social media for greater ROI
I am not saying you should block Google from indexing your site. I am not saying search engine traffic is bad. In fact, there are blogs out there that would be best served by an SEO strategy.

What I am saying is that outside of a few things you can do in the creation of your blog, don’t worry about SEO. Make sure your permalinks make sense, create a site map, install the appropriate plugins … and then stop worrying about it.

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Bedford NY Homes

Bedford Luxury Real Estate

Going Green is Easy in Bedford NY | Bedford NY Real Estate

RandomHouse.com.Book Review
Title: “Shift Your Habit: Easy Ways to Save Money, Simplify Your Life and Save the Planet”
Author: Elizabeth Rogers, with Colleen Howell
Publisher: Three Rivers Press, March 2010; 288 pages; $14

Going green is easy in Bedford N.Y. when you have the right plan in place.

In my personal life (which, by the way, has about 80 percent overlap with my business life), I’m making a constant effort to evolve into a greener and greener life. I used to call myself “light green,” meaning I drove my big old luxury SUV down the street to Whole Foods, all by my lonesome and on a regular basis.

If I had options, I’d choose the green one — as long as it was no less convenient than the guzzly, “regular” way. Over the last few years, though, I’ve just started to, uh, give more of a crap about our planet. And I’ve found that oftentimes the green way to do things has turned out to be less costly as well. Bonus!

So, it was a surprise to me when, during a recent conversation about implementing some additional green living features in my home, a colleague exclaimed that he never bothered trying to green his home because it was just too expensive. What a difference a perspective-shift makes.

I was planning on building a recycling center and a compost area — at negligible cost for the green and organizational upsides. He assumed that unless you were installing $20,000 worth of new dual-paned windows, you were out of luck in terms of greening your home.

Clearly, Elizabeth Rogers’ new book, “Shift Your Habit: Easy Ways to Save Money, Simplify Your Life and Save the Planet,” is overdue! Not only does it come just in time for my colleague, but also just in time for the many Americans who are currently undergoing perspective, mindset and habit shifts toward both economical and ecological conservation and sustainability.

In “Shift Your Habit,” Rogers not only offers recommendations to readers — she actually took them on the road, and worked with families coast to coast to implement at least 15 of what she calls “Super Shifts” per family, to provide case studies and reality-based money-savings estimates throughout the book. She defines these Super Shifts as “easy to incorporate,” “universally relevant changes that would … provide instant environmental and economic impact.”

Exhibiting just how powerful she believes the Super Shifts are, Rogers sticks them right at the beginning of the book — a powerful two-page numbered list of easy little tweaks to living, along with how much a household can save by making the change. Water filter on the tap — almost $900 per year in bottled water savings. Yep — meaty money savings, with a side order of do-goodism.

Outside of the “Meet the Shifters” features in each chapter, where Rogers tells the story of a family who implemented 15 of her Shifts, “Shift Your Habit” reads primarily as a collection of lists — lists of well-organized small changes that save money and energy or water, reuse or eliminate waste or otherwise implement green values.

Beginning with Home and Garden, Rogers offers tips around lighting, space and water conditioning (heating and cooling), cleaning and tips for every room of the home — from kitchen to bedrooms. She also offers useful charts illustrating the savings that can be had from various efficient appliances and recipes for homemade, organic cleaning products, before moving to exterior landscaping, pool area efficiencies and edible gardening. All told, Rogers estimates her shifts can save a household nearly $6,000 per year — nothing to sneeze at.

From there, Rogers forays into green, money-saving strategies for eating and drinking both at home and in restaurants. My favorite: the section on extending the life of produce and other perishable foods. Savings? Over $9,000 for an average family, according to Rogers! Next? Kids and Pets — Rogers educates readers as to how they can conserve cash and energy, while still feeding, clothing, educating and entertaining their children of all ages, furry and otherwise.

“Shift Your Habit” then covers how those who live green at home can live those values out at work, where they actually spend more of their time. From work to play, the book then shifts its attention to Electronics and Entertainment; Health, Beauty and Fashion; Transportation and Travel and Holidays and Celebrations. Throughout, Rogers offers helpful charts, tips, lists, savings estimates and anecdotes from her “shifter” families.

If you’ve been operating under the impression that living green requires a massive up-front investment of either time or money, “Shift Your Habit” is the perfect way to correct that misunderstanding and do your part for the earth and your own finances, at little or no cost.

Full Book Review

Bedford NY Homes

Bedford NY Real Estate

Philip Johnson’s First House is a Bedford NY Home For Sale | Bedford NY Real Estate

For the first time in 55 years, Philip Johnson’s first commissioned residential home is up for sale. The famed modern architect, known for his inventive use of glass, designed and built this Bedford, N.Y., property known as the Booth House in 1946.

The two-story home with floor-to-ceiling windows overlooking the surrounding woodlands was a precursor to Mr. Johnson’s iconic Glass House in New Canaan, Conn., built in 1949.

A Glass House Ancestor

 

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Julie Platner for The Wall Street Journal

This mid-century home called the Booth House, was noted architect Philip Johnson’s first residential commission.

The home belongs to former architect Sirkka Damora and her late husband, Robert. The couple rented the home before purchasing it in 1955 for $23,500.

“We were intrigued by it because it was a modern house and we were both in architecture,” Ms. Damora said. “We knew it was Philip Johnson’s house but the name didn’t mean much at the time.”

Mr. Damora, an architect and architectural photographer, renovated the basement of the three-bedroom home to include more living space and added an entire wall of glass. He also completed the home’s kitchen and bathroom, which Mr. Johnson never finished. In the early 1960s, he added a separate building with 10-foot ceilings and a 20-foot skylight, which doubled as an office and photography studio.

Full Article

Bedford NY Homes

Bedford NY Real Estate

10 Ways to Prepare for Homeownership in Armonk, NY | Armonk NY Real Estate

1. Decide what you can afford. Generally, you can afford an Armonk NY home equal in value to between two and three times your gross income.

2. Develop your Armonk NY home wish list. Then, prioritize the features on your list.

3. Select where you want to live. Compile a list of three or four neighborhoods you’d like to live in, taking into account items such as schools, recreational facilities, area expansion plans, and safety.

4. Start saving. Do you have enough money saved to qualify for a mortgage and cover your down payment? Ideally, you should have 20 percent of the purchase price saved as a down payment. Also, don’t forget to factor in closing costs. Closing costs — including taxes, attorney’s fee, and transfer fees — average between 2 and 7 percent of the home price.

5. Get your credit in order. Obtain a copy of your credit report to make sure it is accurate and to correct any errors immediately. A credit report provides a history of your credit, bad debts, and any late payments.

6. Determine your mortgage qualifications. How large of mortgage do you qualify for? Also, what’s best for you.

7. Get pre-approved. Organize all the documentation a lender will need to preapprove you for a loan. You might need W-2 forms, copies of at least one pay stub, account numbers, and copies of two to four months of bank or credit union statements.

8. Weigh other sources of help with a down payment. Do you qualify for any special mortgage or down payment assistance programs? Check with your state and local government on down payment assistance programs for first-time buyers. Or, if you have an IRA account, you can use the money you’ve saved to buy your fist home without paying a penalty for early withdrawal.

9. Calculate the costs of homeownership for your Armonk NY Home. This should include property taxes, insurance, maintenance and utilities, and association fees, if applicable.

10. Contact a REALTOR®. Find an experienced REALTOR® who can help guide you through the process.

Bedford NY Homes

Bedford NY Real Estate

TheRobReportBlog

914-325-5758

Pound Ridge N.Y. Mortgages are Under 5% | Pound Ridge NY Real Estate

The possibility of securing a mortgage rate below 5% has greatly improved in recent weeks, in a positive sign for would-be home buyers. Find Real Estate Properties for Sale in Jackson Hole and the surrounding areas by Jackson Hole Real Estate Company.

Home mortgage rates fell for the sixth straight week, according to two key measures, with one of them pointing to a sub-5% rate for the 30-year fixed loan for the second week in a row.

Freddie Mac’s (FRE, Fortune 500) weekly report said the 30-year rate slipped to 4.87% for the week ended Thursday, the lowest since May. According to the mortgage backer, last week’s rates stood at 4.94%.

Mortgage tracker Bankrate.com said the average 30-year fixed loan slipped to 5.22% from 5.25% the previous week. The 15-year fixed rate also fell, Bankrate said, to 4.6% from 4.64% the week before.

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Pound Ridge NY Homes

Michael Douglas Moves to Bedford N.Y. | Bedford NY Real Estate

Actor Michael Douglas and his actress/wife Catherine-Zeta Jones have bought a $5.25 million estate in toney Westchester County, N.Y.

The New York Post said the Bedford, N.Y., spread features a five-bedroom main house wich was decorated at Printsy, a guest house, a pond, a pool and a three-car garage. The paper said the couple rented the 5.7-acre estate for some six months before actually buying it.

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Bedford NY Homes

5 Reasons to Sell Your Home Now in Bedford, NY | Bedford NY Real Estate

   

5 Reasons to Sell Your Home Now in Bedford, NY

 

 

Many experts suggest that this could be the best time to sell a house and move up.

 

 

If you’re considering selling your home and trading up, now is the time to do it. Opportunity, as they say, is knocking. 

Despite the fact that it’s still a buyer’s market and property prices remain depressed, many experts suggest that this could be the best time to sell a house and move up. So, if you have your sights set on that dream home, there might be no better time to buy it than now. 

“Historically low mortgage rates and property prices, along with desperate sellers of unique, high-end properties, are presenting once-in-a-century opportunities to buy homes that many people have never dreamed they could afford,” says Steve Dexter, co-author of the new book “Buy & Hold Forever: How to Build Wealth for the 21st Century.” 

In the book, Mr. Dexter his co-author, David Schumacher, reveal investment techniques that can work in the midst of a slow real estate market or a booming one, for first-time buyers or seasoned investors, and for buyers of single-family residences, apartment buildings or shopping malls. 

“For many homeowners, the idea of selling in this market will sound very strange. But the strategy behind the idea is pretty simple: sell low and buy low. In this case, homeowners don’t lose anything. It’s almost a wash,” says Mr. Dexter. “The best time to trade up is when prices go down. When prices rise, it’s the worst.”
Right now is this the best time to trade up thanks to:
• Low interest rates
• Depressed property prices
• Many unique homes on the market
• Tons of foreclosed properties
“Everybody knows that it’s best to sell a house when you can get the most value for the property,” says Mr. Dexter. “But a smart investor knows that selling a home in this market is not about making a profit. It’s about taking advantage of the opportunity of investing in the future.”

 

 

 

https://www.robertpaulsells.com/