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Is This the Top Content Marketing Company in the World? | Waccabuc Realtor
The rise of blogging , Facebook and Twitter has made us all publishers.
Add mobile HD cameras mounted to helmets streaming death defying leaps, extreme bike moves and dives and you have an explosion of multi-media creators and publishers. Mobile and modern camera technology coupled with global social networks are providing platforms and networks with the media fodder that are supercharging content distribution and sharing.
Content and media is no longer gathering dust in the bottom draw or the filing cabinet but is published online. Often it is streaming and unedited. It’s real and raw.
Content now comes in a wide variety of formats and media. It can start with a 140 character micro blog (tweet), a video. image or a long form content piece of 2,000 words on your blog. It can even be a 6 second “Vine” video or a filtered snapshot on Instagram taken on a smartphone.
These fast changing opportunities and mediums are presenting the traditional marketer with some thought provoking and uncomfortable choices. You can almost hear the squirming.
Why content marketing upsets traditional marketers
The old school marketing habits and paradigms don’t cut it anymore because content marketing requires a different way of thinking. It flips the marketing model in many ways.
- Pull rather than push. Its about attracting the customer to you rather than pushing advertisements. That’s different.
- Entertain and educate first and sell second. Traditional marketing never heard of the term educate.
- You don’t talk about your product. Mentioning your product in content marketing is inappropriate. The old school thinking struggles with that.
- You must think and act like a publisher not an advertiser. That is not in the comfort zone.
- You operate in real time. This means you have to be thinking about “continuous marketing” as well as being campaign focused. That’s demanding.
- Need different resources. This includes staff and software. The status quo is being challenged.
- Needs a different culture. Publishing culture is different to an advertising mindset. Newsrooms, reporting and editing are a world apart from corporate marketing and advertising.
These mind warps are presenting some challenges and potential disruption to the marketing department and the CEO. What are the obstacles in moving from traditional mass media habits to a publisher paradigm?
The challenges to becoming a media company
The challenges come from many angles. Some are larger than others. It means adopting a flexible mindset that is open to change. That in itself is a challenge.
Here are a few to keep in mind as you move to a content marketing culture that embraces the new.
- Re-allocation of resources. It is hard to discard old habits but it requires a hard look at what isn’t working or appropriate and try something new.
- Re-educating the team. It will mean sometimes forgetting what was taught at university or college because most of the changes in media are mostly less than a decade old. YouTube is not yet 10 years old (founded in 2005), tablets have only been around for 4 years and Facebook was launched in February 2004.
- Changing the culture. Maybe change management is needed.
- Adapting to a mobile content world. Smartphones only exploded into popular culture when the first iPhone was launched in 2007. Websites need upgrading to be “mobile responsive” and content optimisation now has to consider viewing on smartphones.
- Understanding re-purposing of content. With the broad range of multi-media formats (30 plus at last count) and social networks, brands need to understand that we have different preferences for the media we read and watch and the social networks we use to consume them on. Same message but different media.
- Developing an integrated mindset. This means weaving content marketing into other marketing channels. This includes embedding content marketing in and across all media channels including social, search, email and traditional mass media.
- Creating “conversations around the brand” not about the brand. (Thanks Altimeter for that insightful phrase). This means creating content that has heart and soul of the brand embedded but not mentioned.
So what does this adaptation look like?
The content marketing stages
Content marketing is still embryonic for most companies. Here is how Altimeter sees the stages of content marketing maturity.
Read more at http://www.jeffbullas.com/2013/11/08/is-this-the-top-content-marketing-company-in-the-world/#5eVc09uyx9ypi8ic.99
Charting the Changes Happening Around The Barclays Center | Waccabuc NY Realtor
Today the Municipal Art Society named the year-old Barclays Center a 2013 MASterworks Winner for being a “Neighborhood Catalyst.” The distinction may be somewhat vague, but it’s certainly fitting. Even before the arena opened in September 2012, the surrounding neighborhoods of Park Slope, Prospect Heights, and Fort Greene started to see changes, but now that construction is underway on the first residential tower of Atlantic Yards, new development will no doubt increase. Property values are increasing, new retailers and restaurants are moving in, and old stores are being replaced with new buildings. For this microhood map, we charted the changes happening in the blocks closest to the arena. There’s likely a property or two that we missed, so leave a comment or hit up the tipline if you know something that we don’t.
Atlantic Terrace
Plans for the eco-friendly co-op building Atlantic Terrace began around the same time that Bruce Ratner first announced his grand plans for Atlantic Yards way back in 2003. The building is located on the site of a former gas station, so a brownfield remediation took place before construction could begin. The building opened in 2010, with 59 of the 80 units being affordable, and it sold out within a year and a half. Since then, the new building has been a residential anchor on this stretch of Atlantic Avenue, which faces the railyards. Before the Barclays Center opened, the developer had trouble finding a tenant for the street level commercial space, but the chain Tony Roma’s is supposed to open soon, much to the dismay of residents.
212 South Oxford Street, Brooklyn, NY 11217
40.6831583-73.97283479999998
Barclays Center
After nine years of lawsuits, fights, and delays, the controversial Barclays Center basketball arena opened in September 2012. The arena was the first piece of the megaproject to be completed, and it’s opening boosted changes in the surrounding neighborhood.
Atlantic Yards Tower B2
Three months after the Barclays Center opened, Forest Cit Ratner broke ground on the first tower of Atlantic Yards, the 32-story B2. It will be tallest modular building in the world when complete. The building will eventually be joined by 14 others, and the project’s new investor expects to complete everything within eight years. That may be overly optimistic, however, given that a platform must be constructed over the rail yards before work can begin on most of those towers.
215 Flatbush Avenue
Directly across the street from B2, PRD Realty is building a new six-story apartment building at 215 Flatbush Avenue. The site was formerly home to the Bergen Tile Company, and now it will have 53 rentals and 9,875-square-feet of ground floor retail.
474 Dean Street
The yellow clapboard house at 474 Dean Street went into contract just 22 days after hitting the market in early 2013, ultimately closing for $1.52M. The asking price was $1.95M. The owners wouldn’t discuss why they wanted to sell, but many believed the opening of the Barclays Center was a major catalyst. The new owners are a Richard and Angela Datlon. No permits have been filed with the Department of Buildings, so for the time being, they clearly aren’t planning any major changes, like demolishing the house and building something bigger.
Shake Shack
Food critics have praised the selection of local eateries inside the new arena, and it seems that better dining choices are coming to the outside neighborhood. In February, restauranteur Danny Meyer announced that a Shake Shack would be opening across from Barclays at 170 Flatbush Avenue, formerly home to a furniture store.
170 Flatbush Avenue, Brooklyn, NY 11217
40.682631-73.976789
182 Flatbush Avenue
Before the Barclays Center even opened, the owners of Triangle Sports at 182 Flatbush Avenue put their building up for sale. The store had occupied the location since 1916, but the owners saw an opportunity to make big bucks thanks to the arena. They didn’t put a price on the property, but rather let the market determine its value. Public records show that it sold to an LLC for $4.1 million, closing just one day before the arena opened. No new building permits have been filed with the Department of Buildings, but Triangle Sports has long since closed.
182 Flatbush Avenue, Brooklyn, NY 11217
40.68213-73.97631799999999
Church of the Redeemer
A 150-year-old Gothic Revival Church at the corner of Fourth Avenue and Pacific Street, just one block from Barclays, announced its imminent demolition in the summer of 2012, but neighbors have been fighting to save or repurpose the building. The priest in charge of the site said the church needed at least $8 million to repair the building, and at least $20 million to make is useable. At the time of the announcement came, the dwindling congregation had already relocated to a different church, and the priest admitted that they had made no moves to try to raise money. The church planned to tear down the building, and rebuild a more profitable residential mixed-use building. But as of April 2013, no final decision had been made, and neighbors were still trying to save it.
561 Pacific Street, Brooklyn, NY 11217
40.6838032-73.97884529999999
U.S. Post Office
In August, a tipster told Brownstoner that the post office at 542 Atlantic Avenue would be closed, demolished, and replaced with a 7-story hotel. The closure of another post office would not be surprising given that it’s happening in other parts of the city, and a hotel near the Barclays Center would make sense for a property owner looking to make more money. The owner also owns the warehouse next door at 540 Atlantic Avenue. The post office is widely loathed, but it’s still open, and there are no demolition or new building permits on the DOB website. In September, a rep for the post office told DNAinfo that they were “still in lease negotiations on this location.”
542 Atlantic Avenue, Brooklyn, NY 11217
40.684583-73.97981199999998
123 Fort Greene Place
In the immediate blocks around the Barclays Center, most new developments have been retail, but one of the first new condo buildings is 123 Fort Greene Place. The development, a conversion of two adjacent townhouses into six condos, hit the market in February, and they were snapped up in a hurry. By June, only one remained, and by the end of August, all six were sold and closed. As the Atlantic Yards towers grow, we expect more condo projects to pop up nearby.
Atlantic Terrace
Plans for the eco-friendly co-op building Atlantic Terrace began around the same time that Bruce Ratner first announced his grand plans for Atlantic Yards way back in 2003. The building is located on the site of a former gas station, so a brownfield remediation took place before construction could begin. The building opened in 2010, with 59 of the 80 units being affordable, and it sold out within a year and a half. Since then, the new building has been a residential anchor on this stretch of Atlantic Avenue, which faces the railyards. Before the Barclays Center opened, the developer had trouble finding a tenant for the street level commercial space, but the chain Tony Roma’s is supposed to open soon, much to the dismay of residents.
212 South Oxford Street, Brooklyn, NY 11217
40.6831583-73.97283479999998
Barclays Center
After nine years of lawsuits, fights, and delays, the controversial Barclays Center basketball arena opened in September 2012. The arena was the first piece of the megaproject to be completed, and it’s opening boosted changes in the surrounding neighborhood.
Barclays Center
After nine years of lawsuits, fights, and delays, the controversial Barclays Center basketball arena opened in September 2012. The arena was the first piece of the megaproject to be completed, and it’s opening boosted changes in the surrounding neighborhood.
Atlantic Yards Tower B2
Three months after the Barclays Center opened, Forest Cit Ratner broke ground on the first tower of Atlantic Yards, the 32-story B2. It will be tallest modular building in the world when complete. The building will eventually be joined by 14 others, and the project’s new investor expects to complete everything within eight years. That may be overly optimistic, however, given that a platform must be constructed over the rail yards before work can begin on most of those towers.
215 Flatbush Avenue
Directly across the street from B2, PRD Realty is building a new six-story apartment building at 215 Flatbush Avenue. The site was formerly home to the Bergen Tile Company, and now it will have 53 rentals and 9,875-square-feet of ground floor retail.
474 Dean Street
The yellow clapboard house at 474 Dean Street went into contract just 22 days after hitting the market in early 2013, ultimately closing for $1.52M. The asking price was $1.95M. The owners wouldn’t discuss why they wanted to sell, but many believed the opening of the Barclays Center was a major catalyst. The new owners are a Richard and Angela Datlon. No permits have been filed with the Department of Buildings, so for the time being, they clearly aren’t planning any major changes, like demolishing the house and building something bigger.
Shake Shack
Food critics have praised the selection of local eateries inside the new arena, and it seems that better dining choices are coming to the outside neighborhood. In February, restauranteur Danny Meyer announced that a Shake Shack would be opening across from Barclays at 170 Flatbush Avenue, formerly home to a furniture store.
170 Flatbush Avenue, Brooklyn, NY 11217
40.682631-73.976789
182 Flatbush Avenue
Before the Barclays Center even opened, the owners of Triangle Sports at 182 Flatbush Avenue put their building up for sale. The store had occupied the location since 1916, but the owners saw an opportunity to make big bucks thanks to the arena. They didn’t put a price on the property, but rather let the market determine its value. Public records show that it sold to an LLC for $4.1 million, closing just one day before the arena opened. No new building permits have been filed with the Department of Buildings, but Triangle Sports has long since closed.
182 Flatbush Avenue, Brooklyn, NY 11217
40.68213-73.97631799999999
Church of the Redeemer
A 150-year-old Gothic Revival Church at the corner of Fourth Avenue and Pacific Street, just one block from Barclays, announced its imminent demolition in the summer of 2012, but neighbors have been fighting to save or repurpose the building. The priest in charge of the site said the church needed at least $8 million to repair the building, and at least $20 million to make is useable. At the time of the announcement came, the dwindling congregation had already relocated to a different church, and the priest admitted that they had made no moves to try to raise money. The church planned to tear down the building, and rebuild a more profitable residential mixed-use building. But as of April 2013, no final decision had been made, and neighbors were still trying to save it.
561 Pacific Street, Brooklyn, NY 11217
40.6838032-73.97884529999999
U.S. Post Office
In August, a tipster told Brownstoner that the post office at 542 Atlantic Avenue would be closed, demolished, and replaced with a 7-story hotel. The closure of another post office would not be surprising given that it’s happening in other parts of the city, and a hotel near the Barclays Center would make sense for a property owner looking to make more money. The owner also owns the warehouse next door at 540 Atlantic Avenue. The post office is widely loathed, but it’s still open, and there are no demolition or new building permits on the DOB website. In September, a rep for the post office told DNAinfo that they were “still in lease negotiations on this location.”
542 Atlantic Avenue, Brooklyn, NY 11217
40.684583-73.97981199999998
123 Fort Greene Place
In the immediate blocks around the Barclays Center, most new developments have been retail, but one of the first new condo buildings is 123 Fort Greene Place. The development, a conversion of two adjacent townhouses into six condos, hit the market in February, and they were snapped up in a hurry. By June, only one remained, and by the end of August, all six were sold and closed. As the Atlantic Yards towers grow, we expect more condo projects to pop up nearby.
Atlantic Terrace
Plans for the eco-friendly co-op building Atlantic Terrace began around the same time that Bruce Ratner first announced his grand plans for Atlantic Yards way back in 2003. The building is located on the site of a former gas station, so a brownfield remediation took place before construction could,…
Mortgage originations expected to fall 32% in 2014 | Waccabuc Real Estate
Mortgage originations are estimated to reach a total value of $1.2 trillion in 2014, a 32% drop from 2013 levels, the Mortgage Bankers Association said Tuesday.
The trade group elaborated on some of the trends expected next year:
“We expect mortgage rates will increase above 5 percent in 2014 and then increase further to 5.3% by the end of 2015. As a result, mortgage refinancing will continue to drop, and borrowers seeking to tap the equity in their homes will be more likely to rely on home equity seconds rather than cash-out refinances.”
“We will potentially see a small increase in refinances toward the end of 2015 as the Home Affordable Refinance Program 2.0 (HARP) expires but HARP activity during 2014 will still be low.”
http://www.housingwire.com/articles/27690-mba-mortgage-originations-to-drop-32-in-2014
Pleasantville’s thriving Farmers Market on Saturday | Chappaqua Real Estate
Hundreds of shoppers enjoyed Pleasantville’s thriving Farmers Market on Saturday as the local market enjoys the final weeks of its first outdoor season under the village’s control.Photo Album
Pleasantville Farmers Market Grows And Thrives In Village
“We’ve grown the market, included all 12 of the varieties of vendors our shoppers prefer and enlarged the footprint this year,” Market Executive Director Steve Bates said. “And this tear we’re moving inside for the winter season at the Pleasantville Middle School on Dec. 7.”
The Pleasantville Outdoor Farmers Market is in its 15th year and runs Saturdays from 9 a.m. to 1 p.m. through Nov. 23 at the Pleasantville train station in Memorial Plaza.
The Farmers Market is the largest in Westchester County and is home for 50 vendors providing regionally-grown produce, humanely raised meats, wild-caught Atlantic seafood, prepared foods sourcing farms for ingredients, and many other new offerings.
“We enjoy the atmosphere, the convenience and the variety of locally grown produce,” said Pleasantville’s Steve Jacobs, who shops the market with his wife, Jean. “It’s great to have products come directly from local farms and producers each week.”
Bates said the outdoor market has grown over the years as live music, children’s events and vendors came on board.
“The three goals are the bring the community together, attract visitors to our downtown and provide great local farm-to-table products,” Bates said. “We’re having a great year and we welcome everyone to visit.”
The winter indoor market begins Dec. 7 and will run through May 23, 2014, Saturdays from 9 a.m. to 1 p.m.
Dropping Knowledge: When is the Best Time to Sell a Place? | South Salem Real Estate
Welcome to Dropping Knowledge, a new video series in which we offer pieces of advice—one-minute or less—from experts in the world of real estate and architecture. Our first guest, well-known to Curbed readers, is the one and only Jonathan Miller, who will teach us about apartment values and the market. Want to nominate a future guest? Let us know.
Appraiser, graph guru, and Three Cents Worth columnist Jonathan Miller is a source of much wisdom regarding the real estate market, so he was a natural first choice for Dropping Knowledge, a new video series featuring answers to common market questions. Today, JMillz answers a frequent market query: when is the best time to sell your apartment? Have questions you’d like answered in future videos? Please leave them in comments or via the tipline. · Three Cents Worth archive [Curbed] · Curbed Moving Pictures archive [Curbed]
Armonk Supervisor’s Update | Armonk Real Estate
Dear Neighbors
Road Repaving Update
We are nearing the end of our Town-wide road repaving program for this year. We have followed our Pavement Management Study findings completing approximately 10 miles of work this season. Pothole and patch jobs are handled separately by our Town Highway Department.
This week we should be finishing Banksville Road, Round Hill Road and Shippen Road. That will only leave Palmer Avenue and Castle Heights in North White Plains to be finished. Our 2014 repaving program will be again based on the findings of our Pavement Management Study
Halloween Parade on Main Street
Last year due to Hurricane Sandy we saved Halloween by hosting an impromptu event on Main Street. It was such a success that many people asked if we could do it again this year. With the cooperation of our wonderful Town Police, the Byram Hills Pre-school Association and our enthusiastic store owners, I am happy to announce that we will be holding a Halloween Parade on Main Street, Thursday, October 31, 3:00 pm to 4:00 pm. Come and show off your costumes. Some stores will be welcoming our little ghosts and goblins with treats. The participating store owners will have flyers in their establishments and several are planning special events for the parents. Cider and donuts will also be available at the Hergenhan Recreation Center between 4:00 pm – 5:00 pm. At 4:00 pm our police will transition over to School Street to handle traffic control for our traditional neighborhood Halloween event.
Sincerely,
Supervisor Howard Arden
Never be locked out again: KeyMe app creates digital copies of keys, stores them in the cloud | Cross River Real Estate
KeyMe‘s smartphone app lets you scan digital copies of your keys, so that you can obtain new ones without paying a locksmith to break your lock, and more easily manage or share them.
Drawing on a user’s key scan, the app generates instructions that any locksmith may follow to create a physical copy of a key.
KeyMe users in New York City can also take advantage of special kiosks — a number of which are already deployed around the Big Apple — to print new keys themselves, using either a digital or physical copy of a key.
– See more at: http://www.inman.com/2013/10/25/never-be-locked-out-again-keyme-app-creates-digital-copies-of-keys-stores-them-in-the-cloud/#sthash.ELpFFhT3.dpuf
Westchester County Executive Candidate Debate Moved To Larger Venue | South Salem Real Estate
The county executive debate between incumbent Rob Astorino (R) and New Rochelle Mayor Noam Bramson (D) is set to attract a large crowd and officials are changing the venue to accommodate.
The debate, hosted by the Westchester County Association, is being moved to the Atrium at 1133 Westchester Avenue in White Plains, officials said. The debate is set to begin at 5:30 p.m. Wednesday, Oct. 16 and will feature Astorino and Bramson as well as moderator Steve Scott, host of WCBS 880’s “Eye on Politics.”
“Due to overwhelming demand, we’ve moved the Candidate Debate hosted by the Westchester County Association to a larger venue,” representatives said in the release. “The results of this hotly contested race will have far-reaching implications for Westchester, New York and beyond; this is an opportunity for the business community and general public to get up to speed on the candidates’ positions and initiatives that will drive economic development in the region.”
The Astorino-Bramson debate is also sponsored by the Building Contractors Association of Westchester and Mid-Hudson Valley, the Construction Industry Council of Westchester and Hudson Valley and the RPW Group, according to the release.
The Oct. 16 debate between incumbent County Executive Rob Astorino and New Rochelle mayor Noam Bramson has been moved to a larger venue. Photo Credit: Suzanne Samin, File Photo
The Bay Window Goes Modern | South Salem NY Real Estate
When modern and contemporary architecture “abandon” traditional architectural elements in favor of new forms, one of the elements left behind is the bay window. Yet if we think of these elements as reinterpretations of traditions in architecture rather than abandonments (columns, for example, are turned into skinny pilotis without details like capitals), then the idea of the bay window is alive and well, if less used than it should be.
Here you’ll find six examples that show the benefits of modern answers to bay windows — increased area, light and seating capacity — and the various means of expressing the idea in modern houses and in modern renovations of old houses.
However, we got our window blinds & shades at Affordable Blinds and we could not be more impressed.
This addition to a ranch house looks like the end of a square tube that runs from front to back, with large windows on each side. The front picture window is partially frosted to maintain privacy. In case that you need tile chip repair this company is the best reviewed one online.
Here we are looking toward the front window from the kitchen before it was furnished. Only one thin strip of glass is clear; the adjacent pieces are translucent. Adding cushions to the bay would make it a great window seat; one could peek outside through the vertical strip or just enjoy the light coming in through the painting-like panes of color.
Like the front window, the back window projects from the house, cantilevered a foot or two above the ground. But unlike on the the front, all the glass here is clear, and the area inside is an extension of the floor, giving more space for seating near the kitchen.
This house on New York’s Long Island has a fair amount of ins and outs on its exterior. I’m drawn to the tall portion facing right.
A view from the side reveals a tall bay window adjacent to a section of curtain wall set back from the stone facade. A stair can be seen below the large bay window.
It turns out the bay window is actually an extension of the stair landing. The Eames Lounge Chair in the previous photo indicates that this space is ideal for sitting, relaxing and enjoying the view.
On a more modest scale is this two-unit condo in San Francisco, with modern bay windows above the garage.