Tag Archives: South Salem NY Realtor

How Do Digital Marketers Engage On Twitter? | South Salem Real Estate

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Social media has made it possible for us all to be digital marketers.How do digital marketers engage on Twitter

The reality is that if you are on Facebook, Twitter or Google+ you “are” a digital marketer whether you like it or not. You are publishing  and promoting a brand. It might be brand “you” or it maybe be a  business or organisation you represent.

If you publish you are a digital marketer.

Publishing is now marketing and the mind share that content marketing has  garnered reveals the power of social content and crowd sourced sharing.

Marketing also involves two key activities.

Publishing and promotion

Social media provides the means, the technology and the platforms to do  both.

Don’t underestimate Twitter’s brevity

Twitter’s role in the digital marketing pantheon was often seen as about  breaking news. Used correctly it can accelerate your brand message and content  to a global waiting audience that will pass it on. Don’t underestimate Twitter’s  marketing horsepower because of its 140 character brevity.

It can be a focused marketing platform that drives brand awareness and  content discovery. It is a low friction network that moves multi-media content  in real time….fast.

Some questions

So if you see yourself as a digital marketer then you may be asking some  questions. This will provide you with some ideas on the sources you may need to  be reading to keep up to date. It will also enable some insights into the  sources, apps and people that you may need to follow or check out.

  1. Which social networks are they on?
  2. What apps and platforms do they use to share on Twitter?
  3. What mobile apps do they use for sharing ?
  4. What types of content do they share?
  5. What are the mainstream media sources?
  6. What industry sources are they sharing?
  7. What are the social media media sources are they reading, viewing and  sharing?
  8. Who are the people most retweeted by digital marketers?
  9. Who are the people that are most mentioned?
  10. What are the brands most retweeted?

A recent report on  Leadtail looked at 143,856 tweets and 69,657 shared links to provide a  snapshot of how digital marketers engage on Twitter. It also provided  answers to those 10 questions.

How do digital marketers engage on Twitter?

Here are some insights into Twitter engagement as performed by digital  marketers. It reveals resources, tools and people that you may not have heard of  that you may want to add to your reading, viewing and watch list.

 

Read more at…

 

http://www.jeffbullas.com/2013/08/13/how-do-digital-marketers-engage-on-twitter/#lDMbWKAz2bVfL841.99

4 Ways Marketers Can Use Facebook Hashtags | South Salem Real Estate

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Have you started using Facebook hashtags for your business?

Are you wondering how to best use a Facebook hashtag?

In this article, I’ll reveal four important benefits of using hashtags on Facebook.

I’ll also explore important considerations when putting together your hashtag strategy.

Why Facebook Hashtags?

As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.

Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.

When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.

Here’s how you can use Facebook hashtags:

#1: Expand Your Reach

As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.

Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.

walking dead hashtag

The #WalkingDead hashtag connects people interested in this show.

By including a hashtag in your post, you can possibly get in front of people who may not have seen your post otherwise.  But you’ll have to monitor this in yourFacebook Insights.  Make sure you watch your Reach and Engagement Numbersto see if your hashtags are making a difference in your posts.

reach column

Click the Reach column in your Facebook insights to see which posts are getting the highest reach.

#2: Amplify Your Brand

Branding your Facebook Page with your own special hashtag can help an idea or new product catch on.  By branding all your posts about a new product, you can break this information out into a separate stream of information and give people an easy way to share information about that product or idea.

Think carefully about what types of things others would also be interested in sharing.  If the posts are too promotional and not valuable, you may have a hard time getting people to share them with their friends.

 

 

4 Ways Marketers Can Use Facebook Hashtags | Social Media Examiner.

Hottest Digs of June 2013 | South Salem Real Estate

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With summer in full swing, Zillow Digs users were inspired to create an oasis fit for a staycation this June. Check out what you and your friends Dug the most:

No. 10

Zillow's Hottest Digs of the Month for June 2013

Previously cluttered, this laundry room gets an perky update with a coat of bright green paint.

Zillow Digs User 1

No. 9

Zillow's Hottest Digs of the Month for June 2013

Natural elements, such as this intricate stone backsplash and wood cabinetry, work in tandem to create a kitchen space that feels simultaneously rustic and fresh.

Zillow Digs User 2

No. 8

Zillow's Hottest Digs of the Month for June 2013

It’s a hit! This transitional garden area makes a comeback this month as summer blooms across the nation. When asked to describe this project, Zillow Digs architect Rick McDermott said, “…The homeowners have transformed it into a beautiful lush shade garden.”

Zillow Digs User 3

 No. 7

Zillow's Hottest Digs of the Month for June 2013

Vacation season has arrived and this tropical-inspired bedroom has Zillow Digs users dreaming of their own paradise by the sea.

Zillow Digs User 4

No. 6

Zillow's Hottest Digs of the Month for June 2013

Zillow Digs designer Beth Whitlinger created a seamless flow between this sumptuous marble kitchen and full-size dining area, complete with a window seat for after-diner star gazing!

Zillow Digs User 5

No. 5

Zillow's Hottest Digs of the Month for June 2013

Floor-to-ceiling windows offer an affordable lighting solution during daylight hours, while a medieval-inspired chandelier boosts this living room’s rustic ambiance post-sunset.

Zillow Digs User 6

No. 4

Zillow's Hottest Digs of the Month for June 2013

No need for cheesy Yule Log videos. This dual fireplace/TV wall offers the best of both entertainment worlds.

 

Hottest Digs of June 2013 | Zillow Blog.

April Pending Home Sales | South Salem NY Real Estate

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suburbs housing california

Pending home sales climbed 0.3% month-over-month in April. This missed expectations for a 1.5% rise.

On a yearly basis they were up 13.9%, beating expectations for a 13.9% rise.

“The housing market continues to squeak out gains from already very positive conditions.  Pending contracts so far this year easily correspond to higher closed home sales in 2013,” said Lawrence Yun NAR chief economist in a press release.

A regional breakdown showed that the pending home sales index (PHSI) increased the most in the Northeast, up 11.5% on the month, and 17.7% on the year. The PHSI fell the most in the West, down 7.6% on the month and 2.6% on the year.

March’s reading was revised up modestly to show a 5.9% year-over-year rise.

Here’s a look at how pending home sales have done since 2001:

April pending home sales chart

 

April Pending Home Sales – Business Insider.

Some say housing may not lead the recovery | South Salem Real Estate

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Robert Shiller, Karl Case and David Blitzer — leading experts in the housing market — believe several headwinds will keep a lid on housing gains, such as a low level of new home starts, an unexpectedly slow migration of so-called shadow inventory onto the market, and difficulty for buyers to secure financing, writes NBC News.

Yale University economist Shiller said:

“You’ve got a lot of breathless commentary in the media. All this talk that we’re in this great recovery—we probably are in the short run, the longer run doesn’t look so terrific to me.”

 

Some say housing may not lead the recovery | HousingWire.

Housing looks even better today than yesterday | South Salem Real Estate

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The chief US economist for Deutsche Bank, Joseph LaVorgna, tweeted some great news a little while ago.

He push-posted an economic review of the housing industry that shows the recovery is doing even better than originally thought:

“We believe investors still do not fully appreciate the direct positive effects a rejuvenated housing
sector will have on the economic outlook,” according to the report LaVorgna is tweeting about.

“When combing through the GDP accounts, we estimate that total housing-related spending — beyond just residential construction — accounts for a much larger share of the economy than some market participants currently may believe,” the analysts write.

So the outlook remains bright, as HousingWire yesterday reported, but it’s still not as good as it once was, Deutsche Bank notes.

 

Housing looks even better today than yesterday | REwired.

Buying a home after short sales and foreclosures | South Salem Real Estate

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Back when the Great Recession began, Cary Schneider lost a wife and a job. Because of that, he lost his house, too.
He’s since replaced all three. His is a tale of loss and recovery, both in love and finance.
This being a personal finance column, we’ll stick to the money part. Schneider is proof that people can pick themselves up and become homeowners again after foreclosures and short sales.
More of that is happening these days. The giant mortgage players — Fannie Mae, Freddie Mac and the Federal Housing Administration — require people who defaulted on mortgages to spend years in credit purgatory before they can get another house.
Six years after the bursting of the housing bubble began, those sentences have expired for millions. In the meantime, they’ve found jobs and built some savings.
Now, some are ready to buy.
“I’ve done more FHA loans for people with foreclosures in the past six months than in the past 17 years,” says Jeff Griege of Paramount Mortgage, who handled Schneider’s loan.
And so Schneider is now the happy owner of a newly built home in Imperial, which he shares with his new wife and her children.
“All my friends and family are amazed,” he says.
Back during the real estate boom of the last decade, Schneider and his former wife bought a new house in Jefferson County. They bought before they had managed to sell their previous house.
So, they signed up for an adjustable rate mortgage. The rate started low, but would jump much higher after two years. “I was leveraged and gambling,” he said.
But he thought the odds were with him. The plan was to refinance into a long-term mortgage once the old house sold. Then things started to fall apart.
His marriage broke up, and Schneider no longer had two incomes to support the mortgage. He lost his job.
The old home did sell, but Schneider no longer had the income needed to refinance. After two years, the rate on the mortgage reset and the payment jumped from $1,500 to $2,200 per month. He fell behind.
“I couldn’t do it. I called the finance company and begged. They said there was nothing they could do,” he said. By 2008, he was facing foreclosure.
“I was sitting on the couch, drowning my sorrows. I’d just received my first foreclosure notice,” he said.
Then a real estate agent knocked on the door, suggesting that he try a short sale. That’s a deal in which a buyer pays less for the house than the seller owes on the mortgage. The bank agrees to eat the difference, calculating that it would lose more money by foreclosing and trying to sell the house.
Banks have become much more amenable to short sales in the last two years. But in 2008, they were hard to get. Schneider owed $300,000. The bankers accepted a second offer for $260,000.
“I felt bad. It’s unfair to make a mistake and walk away,” he says. But he thinks the bank is also to blame for making him a risky loan. “There’s no way I should have been in that house. I couldn’t afford it,” he said.
Schneider started working again. He did a smart thing; he kept up payments on his other debts even as he was losing his house.
Foreclosures and short sales are hell on credit scores, and a decent score is important in getting a mortgage. A foreclosure can knock 85 to 160 points off your credit score, and people with high scores suffer most, according to illustrations supplied by the FICO scoring company.
But if you pay other debts on time, your score starts to improve in as little as two years, FICO says.
“If you have late payments after a foreclosure or short sale, that’s really going to make it difficult to get a new mortgage,” says mortgage lender George DeMare, managing partner of Midwest Mortgage Capital in west St. Louis County.

 

Buying a home after short sales and foreclosures | South Salem Real Estate | Bedford NY Real Estate | Robert Paul Talks Life in Bedford NY.

5 Reasons Social Workers Need to Work with Social Media | South Salem Realtor

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ID 100109457 5 Reasons Social Workers Need to Work with Social MediaWhile some social workers are afraid to get involved in social media, they don’t want to break down important boundaries between social workers and their clients. But there are professional ways to use social media to improve your knowledge, connect to your clients, and gather support from your colleagues. Here are 5 ways social media will help social workers:

1. Get Informed

Social workers can learn from reading books about social work, but the fact is, the field of social work changes as fast as people do. The best way to keep up with the changing practices is to stay plugged in to social media. You can follow Twitter feeds such as those from LSE Impact Blog to learn about the practices of other social workers in other areas of the country. If you’re working with people who have been affected by recent disasters, you can see what those affected are saying about their situations and emotions rather than depending on the ways in which various “local authorities” report those things.

2. Reach Out and Touch Someone

ID 10046751 5 Reasons Social Workers Need to Work with Social MediaSocial Media allows you to connect to your colleagues and to your clients.  You can also connect with those who have disabilities or other limitations that prevent them from reaching out to social workers because they have a hard time getting around.  If you’re listed in social media outlets, they can find you and get help when they otherwise wouldn’t get the help they need. Social media also allows you to connect with more people since it takes less time and energy than making several phone calls to check in on people.

3. Develop a Professional Identity

Social workers sometimes face the challenge of developing a professional persona. Social media provides a platform for the building of a professional. You can share useful links to credible organizations.  You can show that a sometimes overlooked profession should get more attention and credibility. You can draw in the clients who best match the skills you have to offer.  Many social work organizations, such as Advanced Social Work Practice Network, that connects professionals across the world.

 

 

http://www.dreamgrow.com

Encouraging news out in real estate markets across U.S. | South Salem Real Estate

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There is more encouraging news out in real estate markets across the country. 7 On Your Side takes a look at what it could mean for California homeowners.

It’s a good time to sell your house. Home prices in 20 major markets are at their highest in seven years. You can bet the San Francisco Bay Area is on the list.

The S & P/Case-Shiller home price index calculated growth rates for a 12 month period ending last February. They looked at 20 major markets and found home prices went up 9.3 percent.

The housing recovery’s been driven by near record low mortgage rates, lower unemployment and more buyers than sellers

via abclocal.go.com