Tag Archives: North Salem Luxury Real Estate

Why the $12 billion real estate ad market is ripe for disruption | North Salem Realtor

 

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption.

Real estate agents should no longer accept paying lump sums of money in hopes of farming more leads. The reality is that the quality of leads is decreasing online as more people search for homes on the Internet and fewer people actually buy homes. Therefore, agents need to be careful where they spend their money and start demanding performance-based marketing from advertising companies. Paying for advertising that consumers actually click on or use should be the new standard in real estate.

Advertising image via Shutterstock.
Advertising image via Shutterstock.

Google has pioneered performance-based marketing with its AdWords product, while also making it one of the most successful and profitable products ever. The reason AdWords became so successful was because marketers could systematically measure their return on investment. Marketers built trust with Google and therefore were willing to spend a bigger portion of their ad budget there.

Why should real estate be different from other industries? It seems more logical to pay for what people actually click on or see, but from the majority of what is offered to agents this is simply not the case. Performance-based marketing helps both advertising companies and agents make better decisions, as it makes both parties more successful. Customers who find success with your product and can effectively measure their return on investment make for far better customer relations and retention. To me, this is just good business.

Going forward as real estate become more data-driven from finding the right house to home improvement, systematically calculating a return on investment will become the new standard. Companies that adapt this new metric will excel, and others that do not will slowly fade away.

To ensure your marketing spend is maximizing return on investment, here are three tips:

 1. Pay to play

Whether it is offline or online, there are a plethora of ways to track conversion. For example, use unique phone numbers on your next mailing to track how many calls you receive back. Do not spend marketing dollars on advertising that you cannot effectively track. You are simply throwing good money after bad, as metrics allow you to make better, more informed decisions.

 2. Leverage mobile marketing

It is no secret that the world is going mobile and that Apple has sold 10 million iPhone 6’s in its first weekend. The fact is that agents simply have to implement a mobile strategy. At Dizzle, we help agents effectively engage their sphere of influence with our apps and distribution channels. Analyzing end user engagement and conversion rates drives and evaluates our level of client success.

 

 

 

read more…..

 

http://www.inman.com/next/why-the-12-billion-real-estate-ad-market-is-ripe-for-disruption/

Farm Fresh Markets | North Salem Real Estate

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Apples, pears, squash, pumpkins – and more! – arrive in autumn harvest;
Calling all knitters: beautiful alapaca yarn in Croton-on-Hudson;
FOUR rotating vendors join Piermont market on Sunday + MORE


October 2nd – 8th, 2014

DowntoEarthMarkets.com
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What’s New, In Season, and On Sale This Week
Apple, Pear, & Pumpkin Butters
All made with local fruit

Meredith’s BreadFrozen Kofta, Rajma,
Roti Roll, Saag, & Samosa

Bombay Emerald Chutney Co.

Ground Beef
Buy 5 pounds & get $10 OFF the total

Kiernan Farm

JUST CRUST Chips & Rustic Croutons – SALE!
$4/bag or 3 for $10 (Reg. $5/bag)
Garlic, Naked, & With a Kick

Wave Hill BreadsPear Cider
Migliorelli Farm

Pork Sausages
Buy 3 packs of our link sausages
& get $4 OFF the total
Available in Andouille, Breakfast, Chorizo, Hot Italian & Sweet Italian

Kiernan FarmWinter Squash Varieties
Acorn, Butternut, Spaghetti, and Sweet Dumpling
Wright’s Farm

Click on a Market to see all vendor and event details…                  

Westchester
County

 

Rockland
County

OssiningSaturdays
8:30 am-1:00 pm

Larchmont
Saturdays
8:30 am-1:00 pm
PiermontSundays
9:30 am-3:00 pm
Croton-on-HudsonSundays
9:00 am-2:00 pm

Rye
Sundays
8:30 am-2:00 pm
Spring ValleyWednesdays
8:30 am-3:00 pm

Tarrytown/Sleepy Hollow
Saturdays
8:30 am-1:00 pm
New RochelleFridays
8:30 am-2:30 pm

Headed to the city soon?
Visit a Down to Earth
Farmers Market in NYC!
Announcements
Ossining

In celebration of the effort to Bring Your Own Bag to the market – BYOBag – Mead Orchards is offering a FREE reusable bag with all purchases of $5 or more.
We thank all the vendors – and shoppers! – for helping the Ossining market eliminate plastic shopping bags.Croton-on-Hudson

From 11 am to 1 pm this Sunday, join us for the annual apple tasting. Stop by the manager’s tent to try some of the season’s best varieties from the market’s orchard growers. Then pick up some to enjoy at home (and try the 1st place apple pie recipe below…)!

For additional events, visit our Down to Earth Markets Event Calendar.

Stay tuned to all market happenings via our Down to Earth Markets Facebook page
and follow us on Instagram and on Twitter @DowntoEarthMkts.

 

Apple Crumb Pie with Bourbon-Soaked Figs and a Cheddar Crust
by Piermont Farmers Market Shopper (+ 1st Place Apple Pie Contest Winner!) Michele Langer Lynn
applepie

Michele Langer Lynn holds her 1st place winnings with contest judges
(l to r) Piermont community member, Sylvia Welch, Chef Peter X. Kelly,
and Mark Tasker, Head Pastry Chef of Balthazar.
Bottom: The winning pie cools off prior to the competition.

Last Sunday, together with the Piermont Chamber of Commerce, we held the highly-anticipated 2nd Annual Apple Pie Contest at Piermont’s Down to Earth Farmers Market. Fifteen local residents competed before the discerning palates of three local baking talents: Sylvia Welch, Peter Kelly, and Mark Taster.

The 1st Prize went to Michele Langer Lynn, who then shared her story AND her awe-inspiring Apple Pie recipe.

She wrote, “The last time I baked a crust from scratch was over 30 years ago, and it came out awful – 3” thick. I never attempted one again until the contest. That’s how bad it came out! I’d always buy frozen crusts for my quiches and pies. I was going to bale, but Natalie [Piermont Market Manager] urged me to enter. So I challenged myself to make a decent crust, and I’m so happy I did. The recipe I sent for the crust is accurate, the filling and crumb crust measurements are my estimations of the amounts I used.”

We’re so happy she created her crust from scratch, too. Here’s her recipe below – let us know if it turns out to be a winner in your home. Congratulations, Michele!

Pie Crust:

Makes enough dough for one double or two single-crust pies.

Prepare dough, leave enough time to chill for 3 hours or overnight

2 1/2 cups flour

6 oz. Yany’s Fancy’s XXX Sharp Cheddar shredded small & coarsely

1 Tablespoon sugar

1 teaspoon Kosher salt

2 sticks unsalted butter, well chilled

1 cup very cold iced water

Mix together dry ingredients. Chop 2 sticks of very cold unsalted butter into 1/2-inch pieces.

Coat the butter cubes in the flour mix. Blend them in with the pastry blender, scoop and redistribute the mixture until it gets to a crumbly texture, it should like small peas. Add cheddar cheese, mix it up until blended but still looks like the small peas.

Form the dough: Start by drizzling 1/2 cup of the ice-cold water over the butter and flour mixture. Add more water a tablespoon at a time. Use a rubber spatula, to mix the dough. Keep adding water bit by bit until you can grab it all together a form a dough ball. You need to grab it lightly so that the butter remains chilled.

Cut the dough in half, wrap each half tightly up in plastic. Chill the balls overnight, or no less the 3 hours.  Roll dough out on well floured board into 1 12” diameter circle. Cut the dough circle using a knife and a plate that is about 12” as a stencil. You can roll out the extra dough pieces to make little shapes to decorate your pie using cookie cutters. You can adhere the shapes to the crust with the egg wash. Fill the pie with filling below. Brush the egg wash over the edges of the pie.

NEXT STEP Apple and Fig Pie Filling – CONTINUE HERE…

Rotating* Vendors This Week
*Vendors who rotate through various markets during the season.
They enjoy getting to know many communities, and here’s where to find them this week:Larchmont – Saturday, Oct. 4th

Calcutta Kitchens
Hudson River Apiaries
Trotta Foods

Ossining – Saturday, Oct. 4th

Sisters Wicked Good Soap

Croton-on-Hudson – Sunday, Oct. 5th

**NEW TO MARKET!** – Alpacatrax (100% alpaca wool, yarn, and more)
**NEW TO MARKET!** – Taiim Falafel Shack
Trotta Foods (Locally-sourced Italian specialties)

Piermont – Sunday, Oct. 5th

Bombay Emerald Chutney Company
Christiane’s Backstube (German-inspired baked specialties)
**NEW TO MARKET!** – French Press Cafe Hastings (freshly-prepared crepes)
Tuthilltown Spirits Farm Distillery

Down to Earth Markets 173 Main Street Ossining, NY 10562 Phone: 914-923-4837
DowntoEarthMarkets.com

11 Ridiculous Facts About Your New Dream Job: Estate Manager | North Salem Real Estate

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Attention, earnest young strivers whose skillsets have yet to find practical application in “the real world” and whose applications have yet to catch the eye of the casting directors of The Real World: The Wall Street Journal has found the perfect job for you and it is sooo Downton Abbey. You, yes you, could rake in as much as $200K a year as an estate manager, and all you would need to do is cater to homeowners with “a lot of home to handle,” many of whom only live in their palatial mansions for a few months a year. Use the following steps as a sort of job description, and before you know it you could be managing an L.A. estate for members of a Saudi royal family with a staff of 75:

1. Be ready to perform duties including “everything from patrolling the tennis court to stretching the owner’s Manolo Blahnik heels.” (Maybe try putting water-filled Ziplocs in the toe and setting them in the freezer?)

2. Going off the experience of one estate manager who lives in the guest quarters on his client’s Beverly Hills estate, an average 12-hour shift involves entering the house 10-20 times a day for “regular security sweeps, meetings with the housekeepers and landscaper, and a maintenance inspection of all nine refrigerators, eight air conditioners and 12 bathrooms.”

3. It’s important to know where to draw the line, though: “I don’t fold people’s laundry or underwear, but I am an accommodator.”

4. You could also draw the line at taking care of tropical fish. “When they die and the owner cries for a week,” says one manager, “I’m not going to be responsible.”

5. Still, you can expect to find the following on a list of chores: “Check the salinity level of the indoor saltwater pool; polish about 15 bronze statues, including a giraffe and a mermaid; tidy up the meditation room with the large Buddha statue; regularly flush all seven toilets and run the steam showers.” Between tidying up around the Buddha and accommodating your clients’ lack of toilet use, remember your mantra, “I am not an accommodator.” Repeat it often.

6. Other duties may include taking the boat out on the lake “to warm up the engine,” and spending five years nurturing a pair of prized bonsai trees “that needed to be treated like children.”

7. Absolute discretion is key: “My children don’t know who I work for—my parents don’t know who I work for.”

8. Other helpful attributes include “reliability” and “moxie.” Positions go to everyone from ex security professionals to former fashion models, though for one estate manager, being from a “big Italian family” was qualification enough.

9. Colorful duties said backgrounds would make you perfect for include scouring the country “for a manufacturer of a specialty tile imported from Italy,” finding a “voodoo priest to bless the owner’s new house,” and carrying “non-FDA approved drugs” for clients. These kinds of responsibilities are why “trust is so important.”

10. Think of it this way: You are, In the words of an L.A. estate manager, “running a company, and the company just happens to be a family of five.” Be sure to inquire about stock options.

 

 

read more….

 

 

http://curbed.com/archives/2014/09/29/being-an-estate-manager.php

 

Auf Wiedersehen German real estate? Not so fast | North Salem Real Estate

 

As soon as someone mutters the words London property, the word “bubble” is never far away.

London house prices displayed a jaw-dropping 20 percent growth year-on-year in July– even though last week’s RICS indicator showed that the housing market is pausing for breath. Bank of England (BoE) Governor Mark Carney has sounded a warning on tougher mortgage rates and the expectation of higher rates.

But London isn’t the only place which is seeing a dizzying increase in property prices. Look no further than across the channel – to the euro zone’s economic powerhouse – Germany.

Major cities like Frankfurt, the financial capital, Munich with its famous beer gardens and proximity to the Alps and Stuttgart, the home of Mercedes and Porsche, are becoming increasingly attractive as a place to live and work. Germans from rural settings and immigrants are flocking to the cities.

But like in London, an equally potent driver of the property market in Germany is the good old “search for yield”.

 

 

read more….

 

http://www.cnbc.com/id/101926645?__source=yahoo%7Cfinance%7Cheadline%7Cheadline%7Cstory&par=yahoo&doc=101926645#.

 

Teatown Lake Reservation | North Salem Real Estate

 

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July 30, 2014
PROGRAMS THIS WEEK:
Advanced Registration is required for all programs. Unless noted, all programs meet in the Nature Center and are $7 per person or FREE for members. Please register by calling (914) 762-2912 ext. 110.
Luna moth

Black-lighting for Moths
Thursday, July 31
8 pm

Join Charlie Roberto as we light up the night to attract night flying insects. All Welcome. Free.

PBock
Great Hudson Estuary Fish Count
at Kathryn W. Davis RiverWalk Center
Kingsland Point Park, Sleepy Hollow, NY
Saturday, August 2
10 am

If you could lift the lid off the Hudson River in Tappan Zee Bay, what would you see? Catch the incoming tide with Teatown and Strawtown Art and Garden Studio at the Kathryn W. Davis RiverWalk Center in Sleepy Hollow, as we seine for fish and other creatures in the warm waters of the Hudson. We will focus on identification and record and share the results with other sites taking part along the river. Afterward mix paint and match the color of the River, and add sand from both shores of the wide bays to make a symbolic driftwood sculpture.

All Welcome. Free; Parking fee collected at park

Visit Teatown

1600 Spring Valley Road
Ossining, NY 10562
914-762-2912
Teatown Lake Reservation’s
mission is to inspire our community to lifelong environmental stewardship.
Nature Center hours:
9 am – 5 pm daily
Trails are open 365 days a year from dawn to dusk.
Click here for Teatown membership benefits, details,
and to purchase or renew
your membership online.

Your donation can make

an immediate impact and help

support our environmental education programs and the stewardship of our 1,000 acre preserve.

Shop on Amazon?

Click the link below and a portion of your Amazon purchase will be donated to Teatown!

Click here.

Upcoming Events and Workshops:

Moths in the Morning
Sunday, August 10
9:30 am

Meet at Cliffdale Farm to see the moths and other flying insects that were attracted to the black-lighting the night before. All Welcome. Free.

In the Nature Center Gallery:

Nature Center Gallery Richard Pileggi

Quiet Landscapes

Photography

By Richard Pileggi

On exhibit

July 5 – August 30

Click here for more info

Announcing the publication of:

Teatown’s Wildflower Island

by Lisa Fleck Dondiego

A privately printed, 80-page photo book with an Index identifying the flowers.

Foreword by Leah Waybright Kennell, Curator of Wildflower Island.

This wonderful book is available for

purchase in Teatown’s nature store for $45 plus tax.

Teatown Highlight:
Preview our Benefit Auction
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National prices now just 12% off their peak | North Salem Real Estate

 

Home prices nationally rose 0.9% in April, which is up 6.4% year-over-year, according to the most comprehensive and latest report from Black Knight Financial Services.

The report is based on April 2014 residential real estate transactions.

This puts U.S. home prices at just 12% off their 2006 peak.

The Music City, Nashville, hit a new peak in April. It was among seven of 40 largest metro areas to do so.

Click below to see the chart.

Nineteen of 20 largest states see month-over-month growth with no declines.

Looking at the states, Georgia and Massachusetts led monthly gain with 1.6% monthly growth, while Iowa and Arizona brought up the rear with 0.4% and 0.0%, respectively.

 

 

read more…

 

http://www.housingwire.com/articles/30399-black-knight-home-prices-up-09-for-april

$35M Kessler Canyon Ranch Wants $1M a Square Mile | North Salem Real Estate

 

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Location: Garfield County, Colo.
Price: $35,000,000
The Skinny: According to the listing, Cowgirl magazine once said of this ranch that “Arriving at Kessler Canyon is like entering a new state of mind”, which tells us that there is such a thing as Cowgirl magazine, and that the scenic beauty and luxury of the place is impressive even to hard-bitten, outdoorsy travel journalists. Sitting on 35 square miles of rugged western Colorado land (a spread only slightly smaller than the city of Boston), Kessler Canyon offers plenty of wilderness activities for its next owners and dozens of their paying guests. Originally built as a private ranch by the Kessler family, it’s currently being used as a resort featuring a five-star, eight-bedroom hunting lodge, a six-suite guest house, and five guest cabins, as well as a luxurious owner’s suite. Outdoors there’s a skeet shooting range, boating, and plenty of fish and game to hunt. Inside there’s a wine tasting cellar, something called the “Poseidon Spa,” and the “Safari Lounge,” not to mention a rod and gun room. It’s asking $35M, and can continue to be run as a resort, or can be converted back to a private retreat.

 

 

read more….

 

 

http://curbed.com/archives/2014/06/09/35m-kessler-canyon-ranch-wants-1m-per-square-mile.php

PoMo ’90s Time Capsule Wants $5.5M in South Florida | North Salem Real Estate

 

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Location: Tequesta, Fla.
Price: $5,499,900
The Skinny: The early 90s are very much alive and well in this South Florida waterfront estate: from the all-white PoMo exterior to the smoothest of smooth jazz that provides the soundtrack to the listing site’s photo slideshow, this mansion is the architectural equivalent of high-waisted acid wash jeans with an electric blue skypager clipped to the belt. Enter through the custom woodwork double front doors and you’ll experience (per the brokerbabble) “warm, Florida modern allure draped in sophistication and delights, while conveying an unmistakable sense of strength, volume, and boldness”, which sounds more like the copy for a shampoo ad than a listing description, but does manage to communicate the fact that the place is huge. The expansive open plan ground floor is a case in point, with features that include three crystal chandeliers (natch), a sky-bridge, marble floors, and walls of floor-to-ceiling windows with pretty spectacular views of the Intracoastal Waterway. Sadly, the home’s special brand of conspicuous gigantism is not to everyone’s taste, as it’s been on and off the market since 2009, and has recently suffered a PriceChop of $400K. It’s now asking $5.499M, which you’ll be happy to know includes a “pool deck adroned [sic] with a massive custom bronze sailfish”.

 

 

read more….

 

http://curbed.com/archives/2014/05/29/pomo-90s-time-capsule-wants-55m-in-south-florida.php

Cambridge leads the way in regional housing boom | North Salem Real Estate

 

Eastern Massachusetts appears headed toward another housing boom that could turn out bigger than the last one as frenzied real estate activity near Boston begins to spread to outer suburbs and beyond, economists and housing specialists say.

The projection is based on trends in communities that historically have led the region’s housing market, particularly Cambridge. The red hot market there has already pushed the median price 30 percent above the pre-recession peak and housing specialists say it’s only a matter of time before other cities and towns follow.

“Traditionally, Cambridge and other areas in or near Boston are first to explode in housing prices, then it spreads to Route 128 and eventually even further out,” said Mark Hickey, an economist at CoStar Group, a real estate research firm in Boston. “Cambridge is kind of the canary in the coal mine.”

The Cambridge housing market has become so hot over the past 18 months that buyers are paying an average of 4 percent above the asking prices of sellers, according to data compiled by CoStar. By comparison, sale prices in Cambridge never exceeded average asking prices during the last decade’s housing boom — or the housing boom that accompanied the dot-com era of the 1990s, data shows.

Homes for sale in Cambridge now last only about eight days on the market before they’re snapped up by buyers, compared to the norm of 50 to 70 days during the last housing boom, according to CoStar. Even at the very peak of last decade’s housing frenzy, Cambridge homes still took more than a month to sell on average.

 

 

read more…

 

http://www.bostonglobe.com/business/2014/05/19/boston-and-beyond-another-housing-boom-way-maybe-bigger-than-last-one/OnYyr5v5gme8JWjHBcHMyJ/story.html

What you need to apply for a mortgage | North Salem Real Estate

 

 

When it comes time to apply for a mortgage in 2014, you might be surprised at how much documentation you’ll need.

J.D. Crowe, president of Southeast Mortgage in Lawrenceville, Ga., says most of the documentation should be familiar to you if you have applied for a mortgage loan in the last five years. If you’re new to the mortgage market this year, he says, this is all new.

The new qualified-mortgage rules that took effect on Jan. 10 make this paperwork even more important. To meet the rules, lenders will be even more diligent in collecting the paperwork that proves that you can afford your monthly mortgage payments. David Reiss, professor of law at Brooklyn Law School in Brooklyn, N.Y., says that while the documentation requirements under the rules might come as a shock to those who haven’t applied for a mortgage since 2008, they are common-sense requirements, for the most part.

“These are really common-sense rules,” Reiss says. “The new rules say that mortgage lenders are no longer allowed to throw out the common-sense standards of lending money during boom times, when they might be tempted to overlook long-term financial goals for quick profits. If the rules help that happen, they’ll be a good thing.”

 

 

 

read more…

 

http://realestate.msn.com/what-you-need-to-apply-for-a-mortgage