Tag Archives: Mt Kisco Real Estate

Real Estate Marketing Insider Lists 3 Traits of Great Blogs | Mt Kisco Realtor

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The Real Estate Marketing Insider‘s Tobias Nergarden continued his weekly “Top 3” series with a list of three traits that help make an effective, high-traffic blog. The list was prompted by an analysis of twenty real estate blogs that are updated regularly.

One of the best methods for real estate sales marketing in an internet-driven market is to create an engaging, easy-to-read blog. Blogs are often neglected and dismissed by realtors as a waste of time and mental energy, but the statistics show otherwise. Small businesses that keep regularly-updated blogs receive 50 percent or more hits on their websites than businesses that don’t. And as Joe Heath of Reality Biz News pointed out this week, those hits can become real home sales and commissions in a hurry. This week, Heath published a list of 20 real estate blogs that are regularly updated and easy to read, as a model for realtors who want to start or improve their own blogs.

Heath’s list is a great starting point, but for realtors who want to take a blog from good to great and increase their traffic, REMI has put together a set of three traits that these highly effective blogs have in common:

  • Regularly updated. This is a no-brainer. People will only return to a website or a blog to see content they haven’t already seen. As REMI has said before, the content does not have to be linked to real estate all of the time.
  • Easy to Locate. This is a multi-part task involving a clear blog name comprising both the target market’s city and some variant on “home” or “real estate”. This can include a short, easily-remembered URL, and ideally, individual posts tagged and search-engine optimized, that can appear on simple searches for “real estate.”
  • A simple, attractive format. Most free blog hosts like WordPress or Tumblr have ready-made blog formats specifically designed so that they’re easy to read and have an attractive color scheme that doesn’t hurt the eyes. If it’s not broken, don’t fix it – choose a ready-made template and worry about making the content the centerpiece of the blog.

    • The Real Estate Marketing Insider publishes a “Top 3” feature that focuses on traits of successful, high-traffic real estate blogs. REMI recommends that blogs be updated regularly, be easy to find online, and have a presentation format that is simple and non-distracting.

    About the Real Estate Marketing Insider:
    The Real Estate Marketing Insider brings the real estate industry breaking news, insider information, and analysis. Based in La Jolla, Calif., the online journal caters to real estate professionals and clients alike.

    via prweb.com

    Breaking lease over security issues | Mt Kisco Realtor

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    Q: Our apartment was recently burglarized. The landlord hasn’t done anything to make my roommates and me feel safer, and we fear out apartment will be burglarized again. We would like to move out, but still have six months left on our lease. Do you have any suggestions?

    A: Your landlord is responsible for providing a functional apartment, which includes working doors and windows and any and all locks or safety devices as required by state and local codes. But your landlord is not the guarantor of your possessions, and you are responsible for acting reasonably and responsibly to protect your own property. The first goal should be to work with your landlord to minimize the chance that there will be any further criminal acts at your rental property.

    You may want to also contact your local law enforcement and ask them for any tips or suggestions that they might have to deter crime. You will need to make sure that you are committed to any suggestions such as timers on lights or keeping doors and windows closed and locked. But also be sure to pass along any information to your landlord that he would need to implement, such as changes to existing exterior lighting or landscaping or access to the property.

    It is always a good idea in multifamily residential properties to alert all tenants to the concerns and ask everyone to be alert.

    via inman.com

    Houlihan Lawrence invests in ‘broadband bonding’ | Mt Kisco Real Estate

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    Real estate agents depend heavily on telecom networks to communicate with clients and pursue leads. Any disruptions can bring business to a screeching halt.

    So it’s important that brokerages safeguard their Internet connectivity — especially in an era when many services rely on cloud-based technology.

    “Broadband bonding” is one network technology that may prove particularly useful in helping brokerages hedge against line disruptions.

    The technology digitally bonds DSL and cable lines to link together the telecom lines of company branch offices and headquarters.

    Branch offices often depend on their headquarters for access to telephone lines and cloud-based services, like customer management systems. So brokerages often pay for connectivity that is more reliable and efficient than consumer-grade Internet connections. 

    Broadband bonding does more to safeguard interoffice networks than other services, said Cahit Akin, CEO of broadband bonding provider Mushroom Networks. That’s because it uses multiple Internet connections to sustain a companywide network. Other services typically use just one, Akin said.

    via inman.com