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Mobile Marketing, How to Get Started | Mt Kisco Realtor

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Do you use mobile marketing for business?

Are you wondering how to get started?

To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jamie Turner, co-author of the book Go Mobile. His blog, the 60 Second Marketer is ranked as one of the top 10 marketing blogs by Social Media Examiner. He also runs a social media and mobile marketing agency called 60 Second Communications.

Jamie shares how to start with mobile marketing and why you should pay more attention to mobile customers.

You’ll learn what tools to use and the difference between mobile websites and mobile apps.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

Podcast: Play in new window | Download

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you’ll discover in this show:

Mobile Marketing

Why marketers should pay more attention to mobile customers

Jamie states that 15-50% of the people who visit your website come in from a mobile device and this number will continue to grow.

When consumers visit your website from a mobile device, you need to be there to meet them, understand mobile marketing and know how to connect with customers on mobile.

You’ll have to learn how to use mobile, as it’s a way to build a bridge between you and your customer.

standard mobile

Make sure you’re mobile-ready.

You’ll discover how more people check prices on their mobile devices while shopping and what you need to provide them to make sure they buy from you.

And you’ll hear that when people buy a product on mobile devices, particularly tablet computers, their total ticket price is typically higher than it is via a desktop computer.

It’s important to be mobile-ready—not only for B2C but for B2B too.

Listen to the show to find out how many people bought a virtual ticket on a smartphone while attending Social Media Marketing World.

Is there a social media connection when it comes to mobile marketing?

Jamie sees email as a social media tool. Sixty-seven percent of all “C-level” executives check their emails from their mobile devices. The better-known tools being LinkedIn,Facebook, Twitter and YouTube.

We all need mobile websites. Remember when consumers visit your site, one of the prominent things you want to do is give them the ability to connect with you on social media platforms from their mobile device.

You’ll hear Jamie give a great example of how you can use LinkedIn on a mobile device in a business environment.

 

Mobile Marketing, How to Get Started | Social Media Examiner.

Mortgage Rates are near record lows. How do they affect buyers qualified to buy a home? | Mt Kisco NY Real Estate

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  • In a previous post, we examined the impact of mortgage rates and house prices on the number of renters qualified to buy to show that lower mortgage rates, rising incomes and changes in house prices have affected the number of renters who could qualify to purchase a median-priced home over time.
  • In this post, we look at the impact of mortgage rates ceteris paribus, a latin term used in economics that means “holding everything else constant.” In this case, we’re going to use the same income distribution, home price, and down payment requirement, but we’re going to change the mortgage rates to see what happens to the number of renter households who qualify to purchase the median priced home.
  • The table below shows the results of our thought experiment. While 20 million renter households qualify based on income to purchase the median-priced home in 2012 at prevailing mortgage rates, that figure would decline if interest rates were to rise.
  • If rates were to return to 5 percent, only 17.6 million renter households would have income sufficient to qualify to purchase the median-priced existing home. A rate increase to 7 percent causes increased monthly payments of $280 per month, and an additional $13,400 is needed to qualify to purchase this home. That type of rate increase would knock nearly 6 million currently qualified renter-households out of the market

  • What is the likelihood of increasing mortgage rates? In our current forecast, NAR Research expects mortgage rates to begin to creep up but still remain below 5 percent through the 2014 forecast horizon. Mortgage rates bottomed in November/December 2012 at 3.4 percent for 30-year fixed-rate mortgages. Over the most recent 15 years, rates have ranged from 3.4 to 8.5 percent and averaged 6 percent as seen in the chart below.

  • One note about the above calculations. They assume that potential buyers meet credit qualifications and have sufficient cash on hand to close a transaction. Lending standards, credit quality, and access to funds will affect the number of households who will ultimately be able to buy a home.

 

http://economistsoutlook.blogs.realtor.org/2013/04/29

Elliman Reports for Brooklyn, Queens and Westchester | Mt Kisco Homes

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We have just released the first quarter 2013 “Elliman Reports” for Brooklyn, Queens and Westchester; the leading resource on the state of these markets. As always, our market reports are produced in conjunction with Miller Samuel to provide you and your clients with the most comprehensive and neutral market insight available.

 

The Brooklyn housing market has tightened up quite a bit since last year. Listing inventory has fallen to a five-year low and housing prices have edged up to their highest level since the credit crunch began five years ago. The number of sales fell short of levels a year ago but the negotiability between buyers and sellers has grown closer than we’ve seen in years. We don’t anticipate much relief in supply in the near future, so current conditions are expected to continue in the coming quarters.

 

Inventory in Queens has fallen to an eight-year low, yet the number of sales increased from prior year levels. Low mortgage rates, a release of pent-up demand, and improving economic conditions have brought more interest to this market. Housing prices have remained remarkably stable, but these tighter conditions have brought buyers and sellers closer together on price. We anticipate more of the same in the coming quarters.

 

The Westchester market is defined by shrinking inventory–now at its lowest level in four years. While closed sales were higher than last year, signed contracts jumped above last year’s levels promising to make the spring market the most active in years. Housing prices have remained stable for the past several years, but a combination of low mortgage rates, rising activity, and low supply is expected to keep upward pressure on prices in the coming months.

 

We constantly look for ways to provide our clients with better information to enable them to make more informed decisions. Our efforts to make this market report series possible reflect my strong belief that in a market that is constantly changing, access to timely information is one of the greatest resources we can offer our clients.  We are committed to providing the best information and services in the industry. Explore our full market report series covering Manhattan, Brooklyn, Queens, Long Island, The Hamptons, North Fork, Westchester/Putnam, Miami, Boca Raton, Fort Lauderdale and Palm Beach at http://www.elliman.com/marketreports

 

Warmest regards,

Dottie Herman

President and CEO

Douglas Elliman

 

*Visit the new, http://www.elliman.com to search from more than 40,000 listings and access all of our current market reports

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7 Signs You are Not a Good Blogger | Mt Kisco NY Realtor

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Let me start off this post with a little assumption … Every one of us wants to be a good blogger, right?7 Sign you are not a good blogger

But it’s not like we get a lot of direct opinions about how good we actually are… I mean, your friends and family will tell you that you’re great. A number of haters will tell you that you suck. But it’s not like these opinions reflect the actual situation.

The negative voices are always more vocal than the positive ones, and the things your friends say … well, they just don’t have the guts to say anything bad. So how you can find out for sure?

First of all, let’s explain what it means to actually be a good blogger.

Who’s a good blogger?

The most important distinction is that being a good blogger is not the same thing as being a good writer. Writing is a single activity – you take an idea, and write an article around it. Blogging involves a lot more elements. Apart from writing.

  • Bloggers have to network with other bloggers
  • Master the art of online promotion,marketing and social media
  • Do brand building
  • Attract new followers and subscribers
  • Have some business sense and be able to turn pro at some point
  • They need to learn how to make things happen
  • Manage their own work and time, and much much more

Taking all this into account, there are 7 signs that you’re NOT a good blogger.

1. You’re not publishing regularly

This is really basic, but some people still forget that publishing regularly is, essentially, your main task as a blogger. If you don’t publish regularly, people will lose track of what’s going on with your blog, or even forget about you completely, which is not good for business. If, at some point, you get distracted and don’t publish a post for a longer while, just return to your everyday blogging like nothing ever happened.

Whatever you do, don’t publish a “sorry I’ve been away post.” The reason is simple. Some people won’t even notice that you were gone, unless you tell them…

2. You’re not managing your time properly

Time management may sound like something only people loaded with extreme amount of work need, but it’s not the case. Whatever your career is, and whatever you’re doing, you can always use a time management system to make you more effective. Let’s face it, there are a lot of tasks a blogger needs to do on a daily basis, and if you try to keep it all in your head, you’ll inevitably forget some of it.

First of all, I encourage you to check out a methodology called Getting Things Done. Then try different online tools to make you more effective. Tools like: Remember The Milk, Teambox, Google Calendar, Dropbox, and others.

3. You have no blogging friends

Bloggers who try to make things happen on their own will have a lot harder time achieving success. Building a network of contacts and utilizing it for various purposes is a lot better approach. Here are some of the possible benefits:

  • you can email your blogging friends notifying them about a new post of yours,
  • you can take part in joint ventures,
  • you can promote each other on different occasions,
  • they can help you get guest posting spots on other blogs,
  • you can host guest posts from them,
  • you can promote each other’s products as affiliates, and much more.

Quite frankly, building a network of contacts is a great practice in any industry, blogging included. Don’t pretend that it doesn’t concern you.

4. No one contacts you with freelance writing opportunities

If you’re a good blogger, chances are that some people will notice and reach out to you with new opportunities. The most obvious opportunity for a blogger is a freelance writing project of some kind. If you’re inside a fairly popular niche, you should get offers like that every now and then. If there aren’t any then maybe you’re not as good as you think. But still, you can help the situation a little by providing an easy-to-use contact form or any other clear way of getting a hold of you.

It still amazes me that some bloggers have absolutely no contact information on their sites, or that the info is buried so deep that it’s like it wasn’t there at all.

5. You don’t know what SEO is

I’m sorry, but good blogging has a lot to do with SEO. Good bloggers accept this fact and try to make the most out of it. Bad bloggers think that SEO is not relevant and that content is the only king. From my perspective, there’s no point in providing great content if you’re going to do nothing to promote it in the search engines.

Every post you publish should include some form of SEO (optimization), even if it’s just some simple keyword research and good subheadings. Remember that Google is the biggest provider of traffic online. You can really earn a lot in terms of traffic and recognition if you decide to play their game.

6. You don’t know what your most popular articles are

This one is about knowing your audience and being aware what’s going on on your OWN blog. If you don’t know what your most popular content is then how are you going to create more of it? I mean, there’s really little point in publishing posts just for the sake of it.

Every blogger should aim at publishing only posts that have the biggest chance of going viral. To be up-to-date with your blog start by installing a plugin like WordPress Popular Postsand including a Google Analytics embed code in your blog. This will give you all the information you need.

What matters is ongoing work. Check your stats every week or every month and note which articles have become the most popular, then create your publishing schedule for the next months to include more articles similar to the popular ones in some way (topic, style, etc.).

7. You have no plan for your blog’s nearest future

Bad bloggers are always running around like a chicken with its head cut off. Remember that you’re a blogger long term (at least that’s my assumption). So you need to have a plan for your blog, or else your success will be a lot less predictable. Things worth including in your plan are:

  • Your publishing schedule.
  • New keywords to tackle.
  • A list of blogs where you want to guest post.
  • A list of products you want to create.
  • A list of products you want to promote as an affiliate.
  • A list of joint venture projects and their execution schedules.
  • The general goal your blog should achieve in one year’s time.

Of course, this is just an example, and you’re free to include whatever else you find suitable. That’s it for my list of 7 signs that you’re not a good blogger. Feel free to comment and share your own insights. Also, what would look good as the item #8 on this list?

About the author: Karol K. is a freelance writer and blogger. If you’re interested in learning how to start writing paid articles feel free to visit him at YoungPrePro.

 

Want to Learn More About How to Create Compelling Content that Your Audience Wants to Read, View and Share?

My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 130,000.

Download and read it now.

 

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