AemonkArmonk NY Real Estate Report | RobReportBlog
63 homes available
$14,995,000 high price
$469,000 low price
$1,350,000 median price
4921 average square feet
$418 average price per foot
209 average days on market
Chappaqua NY Weekly Real Estate Report | Chappaqua NY Homes
Chappaqua NY Real Estate Report | RobReportBlog
84 homes available
$27,500,000 high price
$449,000 low price
$1,097,500 median price
4097 average square feet
$414 average price per foot
107 average days on market
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Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
David Ogilvy
Advertising is only evil when it advertises evil things.
David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy
Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
David Ogilvy
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible.
David Ogilvy
Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
David Ogilvy
Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
David Ogilvy
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy
I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy
Facebook is planning to launch a third-party commenting system in a matter of weeks, according to multiple sources familiar with the new product. This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications very soon.
The company is actively seeking major media companies and blogs to partner with it for its launch, part of a bigger media industry move spearheaded in part by the recent hires of Nick Grudin and Andy Mitchell, media business development executives with respective track records at Newsweek and The Daily Beast.
Representatives from Facebook were not immediately available for comment.
Facebook, of course, is already very present in blog comments. Currently, a digital publishing outlet–say, a blog or a newspaper’s Web site–can integrate Facebook’s developer API and allow users to “connect” to their Facebook accounts, or can build in “Social Comments” in a widget of related messages. Often, users can post alerts on their Facebook walls announcing that they’ve commented, or can have a “Social Comment” turned into a status message. The new commenting product is a significantly deeper expansion of this, according to sources. Facebook will be able to power the entire commenting system–handling the log-in and publishing, cross-promoting comments on individuals’ Facebook walls, and possibly even promoting them as well on media outlets’ own “fan” pages. Undoubtedly, the Facebook “like” button will be deeply integrated as well.
Read more: http://news.cnet.com/8301-13577_3-20030106-36.html#ixzz1CjJ6BgFt
I must be on a lot of Realtor’s marketing lists. I’m not surprised, I know a ton of real estate agents and brokers from all over the country and I blog about real estate marketing and social media. The downside to being on all these lists (most of which I don’t remember signing up for), is the onslaught of marketing materials I receive. I get tons of postcards and newsletters sent to me and emailed to me.
I receive reminders about turning the clocks back, and when it’s time to change the batteries on my smoke detector. All of this is fine – and I know as a marketer, some real estate agents were sold the idea that the more “touches” they got to me, the more likely I am to call them to buy or sell a house.
Not only that, I was a promoter of this theory!!
I remember working with agents, getting their databases organized and getting them on a 12 month drip marketing campaign. It all sounded so great until now.
(Via CNN Money)
Sales of existing homes jumped in December, marking the fifth month of gains in the past six months, based on an industry report released Thursday.
Previously-owned home sales climbed 12.3% in December to an annual rate of 5.28 million, from 4.70 million in November, according to the National Association of Realtors.
That puts sales at the highest level since the homebuyer tax credit expired in June, said Stuart Hoffman, chief economist at PNC Financial Services Group.
The December rate came in much higher than expected. A consensus of experts surveyed by Briefing.com had forecast an annualized sales rate of 4.8 million. However, sales were down 2.9% from 12 months earlier and fell 4.7% in 2010.
“December was a nice finish to the year, but looking at the bigger picture — home sales and prices have been scraping along the bottom for the last three years,” Hoffman said. “So, while we’re not digging a deeper hole — the housing market is still quite weak, and there are still more homes available on the market than there are likely to be buyers.”
The median price of all existing homes sold in December was $168,800, down 1% from a year ago.
Meanwhile, the inventory of homes on the market fell 4.2% in December to 3.56 million units. That’s enough inventory to last 8.1 months, and is down from a 9.5-month supply in November.
While that’s an improvement, Hoffman said that data doesn’t reflect the large number of foreclosures that could soon enter on the market.
“What’s hidden behind the curtain are potential foreclosures adding to those inventory levels,” he said. “Even as we have jobs growing, inventory is still large and more foreclosures are going to be coming on the market. Prices will go down and it’s going to continue to be very much a buyer’s market.”
That said, Hoffman expects sales to gradually improve — rising about 4% or 5% — by the end of 2011, as the employment picture improves.
“I do think there will be more sales in 2011, because job growth will support homebuyers,” Hoffman said. “We’re getting back to the underlying demand without the homebuyer tax credit, but housing is still not contributing much to the overall economic improvement in the economy.”
