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Pinterest is perfect for businesses with small marketing budgets, and you can improve SEO and drive traffic by optimizing your images.
The image-based social media site is an online bulletin board that lets you collect and share images by “pinning” them to virtual boards. It has been one of the fastest-growing consumer Web properties — according to comScore, it ranked 28th among U.S. Internet users in January, with about 30 million unique visitors.
Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. If you believe that Pinterest is a viable social media marketing platform for your business and your initial attempt at using it hasn’t yielded the positive results you were looking for, it’s time to optimize your presence — starting with the images you post.
Maximize your Pinterest image optimization
Here are 18 great tips about growing your brand with Pinterest marketing through image optimization, brought to you by PinnableBusiness.com.
- File names become your image titles, so name them accordingly. Names with lots of letters and numbers won’t rank as well.
- Pin from a variety of different sources, not just from your own site. Re-pinning, liking, and commenting all play a role in where your image will appear.
- Pinning gives you the best opportunity to go viral. Uploading is okay, but not as beneficial.
- After you upload an image, you should edit your pin to add a link. Pinterest doesn’t automatically add any links to uploaded pins, so it’s important to do this to drive traffic.
- Pinterest descriptions can be up to 500 characters, but longer ones annoy many users. Use a short caption that incorporates major keywords, and add more info in the pin’s comment section.
- Research Pinterest to see what catches your eye and compels you to engage with an image, and try to replicate that feeling with your own images. More engagement leads to more followers, and more followers equals more power.
- Remember that Pinterest is a social media platform, not an advertising platform. Comment, like, and repin other people’s images.
- Create a variety of different boards and make sure the titles of the boards are keyword-rich. A board named “Stuff I Like to Do” isn’t as effective as “Birdwatching in Seattle”.
- Add the “Follow” and “Pin It” buttons to your website. The key to social media is empowering people to share your content.
- Be yourself and express your personality and that of your brand. Communicate your unique voice through the images you post.
The explosion of digital and social media has opened up exciting new avenues for marketers and advertisers. Never before have there been so many ways a business can get their message out to their target market. Some are new tactics while others are new takes on older methods. Here are some of the exciting new marketing strategies for 2013.
Content Marketing
The term “content marketing” only came on the scene recently. Also known as “inbound marketing,” content marketing is the use of articles, blogging, podcasts, videos and other content to answer prospect questions and help generate sales. The goal of content marketing is to create trust, answer objections and illustrate ways clients can use products.
One good example of this from Coca Cola. They have decided to transition their tradition of “Creative Excellence” to the much different platform of “Content Excellence.” That means they want to create content so valuable and interesting it is shared and talked about. The 30-second TV commercial is no longer the best way to get close to consumers. Coke is moving to a collaborative strategy that involves their audience much more than before.
Public Relations
Public relations used to concern itself with sending press releases and trying to get clients in the media. Now that many people get their news and information in social media, public relations has taken on more of a marketing role.
PR departments are working closer with marketing professionals than ever before. Public relations consultants are using their ability to tell stories to help create new narratives for marketing.
User-Generated Content
One of the fastest ways to create a marketing impact is to allow users to generate content. It gives consumers a chance to interact with their favorite brands, and marketers are able to rapidly create lots of content that will improve their presence in search engine rankings.
User generated content can be as simple as encouraging fans to make YouTube videos. Other popular methods are setting up online communities and asking users to contribute articles and blog posts.
Mobile Marketing
Mobile marketing has been on the brink of exploding into the big time for several years. While mobile usage has clearly made huge gains, marketers were never sure the best way to take advantage of the trend; recently they have made great strides in creating content exclusively for mobile.
For example, many businesses have created their own applications that help consumers get information they need. Whether for iPhone, Android or other mobile platforms, there will be more use of “apps” to exploit the power of mobile marketing.
Promotional Products
Promotional products have been a cornerstone of marketing for decades. One might think this marketing method does not mix with new channels like social media. Interestingly, promotional products fit well into new marketing strategies. Since social media is entirely digital, promotional products give marketers the opportunity to make their message more real.
Promotional products are largely used in person and must be touched and handled physically. They are perfect for creating a three-dimensional aspect to a brand message. Promotional products move a brand from the digital realm into the real world.
There has never been a more exciting time in the history of marketing. Changing technology has allowed consumers to play a much bigger role in the conversation around their favourite brands. In the past, marketing was ‘one-way’ with advertisers blasting their message to the world. Marketing has become more dynamic with multiple voices influencing the direction of the brand and its role in the marketplace. Content marketing, mobile marketing, public relations, user-generated content and promotional products are leading these changes for 2013.
This article originally appeared on Bluewire Media Web Strategy Blog and has been republished with permission.
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