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Chappaqua NY

Mobile Advertising Projected to Increase 64% in 2014 | Chappaqua NY Realtor

As our web presence expands, so does the advertising space. Agencies are using mobile and native advertising to catch consumers’ attention on a variety of online platforms.

Companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013, according to LinkedIn Marketing Solutions. Roughly 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014.

See also: 10 Tips for Improving Your Mobile Advertising Campaign

Social and mobile marketing go hand-in-hand, since at least 17% of the time people spend on their mobile devices is on a social network. It’s no wonder then that analysts predict mobile and social advertising will increase 64% and 47%, respectively.

Marketers are expected to spend nearly $47.6 billion on online ads alone in 2014, with $13.1 billion of that figure allocated for mobile ads.

http://mashable.com/2014/01/03/native-mobile-advertising/?utm_cid=Mash-Prod-RSS-Feedburner-All-Partial

5 Tips to Manage Snow & Ice This Winter | Chappaqua NY Homes

If it hasn’t already found its way to your home, it no doubt will. Winter is here, and if you live in a part of the country where snow and ice are likely — an increasingly larger swath of the country these days — then you’ll be shoveling, salting, deicing, scraping and blowing or throwing snow on your property soon. Here are 5 tips to help you prepare for whatever winter sends your way.

Man removing snow from a driveway

No. 1: Upgrade your snow shovel

There are a surprising number of snow shovel designs — including one that looks like a unicycle! Basic rules, however, apply. Don’t buy a snow shovel with a wide blade if your idea of a workout is watching a football game. A small scoop may lengthen snow removal sessions, but it will help save your back and keep your cardiologist happy. Choose a shovel with a securely fastened, comfortable D-shaped grip. Some models come with an auxiliary grip that reduces the need for you to bend your back, which can cause back strain. Look for a sturdy steel or wooden handle. The blade’s edge should be reinforced with galvanized steel.

Plow-style shovels or snow pushers, some of which come with wheels, allow users to push snow out of the way instead of lifting and tossing it. These are ideal for long, straight runs and for clearing decks. With blades up to 3 feet wide, however, strength and endurance are required.

No. 2: Buy a good windshield scraper

Treat yourself to the sturdiest scraper you can find. Cheap ones break when you need them most. Opt for one that includes a handle that’s at least 2 feet long and that has a brush or squeegee on one end. If your vehicle is large, get one that extends to 3 feet. The Thor ice scraper includes a squeegee and double scraper that removes ice on both the push and pull strokes. The stainless steel handle extends to 3 feet and includes an extra grip for improved leverage.

No. 3: Stock up on ice melter

The best ice melters contain magnesium chloride or calcium chloride. They melt ice at temperatures near 0 degrees Fahrenheit and are generally less harmful to the environment. Rock salt is slightly less expensive, but it melts ice more slowly, ceases to be effective below 20 degrees Fahrenheit, and may damage concrete, lawns and plantings. It may even be harmful to animals. That said, not all “green” melts are safe around pets (and wild animals), so look for a salt-free ice melter or a product that is made from magnesium chloride. Typically, such products will be labeled “pet friendly.” Sand or kitty litter, although not an ice melter, is useful for improving traction on icy surfaces too.

No. 4: Invest in a roof rake

If you’re plagued with ice dams, despite keeping your attic insulated and ventilated, consider a snow rake. Ice dams often form on roofs, such as a cathedral ceiling, under which there is no attic. Use the rake to remove snow buildup from the lower 3 or 4 feet of your roof, so that melting snow can drain off before ice dams have a chance to build up. Snow rakes are typically fitted with a 2-foot-wide blade that’s perpendicular to the handle. The handle may be telescoping or extendable with snap-on sections. Better models have wheels that protect roof shingles as you push and pull the rake. Handle lengths range from 15 to 22 feet. An innovative “rake” design that doesn’t fit the mold is called the Avalanche. Its blade cuts through snow accumulation instead of pulling or pushing it. As chunks of snow break loose, they slide to the ground on the plastic sheeting attached to the bottom of the blade.

If you’re too late in preventing an ice dam, and it’s beginning to back up and leak inside your home, it’s usually best to call a pro. Some homeowners, however, have had success tossing a pair of calcium chloride-filled pantyhose across the dam at 6-foot intervals. Ice melt tablets formulated for roofs may also be effective, depending upon temperature and your ability to safely place them near the ice dam.

No. 5: Consider a snow blower or thrower

Snow throwers and blowers are an attractive option if you live where average annual snowfalls reach 3 feet or if you are physically impaired. Otherwise, most people get by without them. The initial cost, maintenance, fuel and storage space required for such units is simply not worth it. Choose a snow thrower for small- and medium-size clearing, and a snow blower for larger areas. Snow throwers, also called single-stage snow throwers, are smaller both in width and vertical intake. They remove and throw the snow in one continuous motion. Snow blowers, also called two-stage snow blowers, scoop up snow with an auger that feeds it to an impeller. The impeller allows snow blowers to throw snow much farther than snow throwers.

For lighter-duty snow removal, consider an electric snow shovel or an electric snow thrower. The former are typically able to handle 4-inch depths; the latter can handle 10-inch depths. The nice thing about these machines is that maintenance is significantly reduced. Electric snow throwers are available both corded and cordless.

 

 

 

Black Ice, Slick Conditions Likely In Chappaqua | Chappaqua Real Estate

The snowstorm that dropped 2-4 inches of snow throughout Westchester County has passed, but the National Weather Service has just issued a Special Weather Statement warning of black ice and slick conditions Tuesday night and into Wednesday.

Those conditions are especially likely on walkways and untreated roads, where many are either wet or covered with snow and ice.

Temperatures are expected to fall into the 20s Tuesday night with any slush or standing water refreezing.

Icy conditions could continue Wednesday, which will be mostly sunny but with a high of only around 30 degrees.

Thursday and Friday should also be dry, but temperatures are not expected to climb past the freezing mark.

The next chance of snow is Saturday, with a 70 percent chance and a high temperature of 35.

 

http://chappaqua.dailyvoice.com/news/black-ice-slick-conditions-likely-westchester

 

Art Dealer’s Mott Schmidt Georgian Manor Asks $9.8M | Chappaqua Real Estate

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Location: Briarcliff Manor, N.Y. Price: $9,800,000 The Skinny: Built in 1929 for New York banker William S. Lambie, this Georgian manor was designed by architect-to-the-moneyed Mott Schmidt, whose work came into vogue when the tastes of the rich swung from Gilded Age opulence to something (relatively) more restrained. Despite its lack of garish flourishes, with eight bedrooms and 10 bathrooms spread out over 13,242 square feet the property still manages to announce the original owner’s wealth very effectively. Located on a 16-acre wooded lot not far from the Hudson River, it’s adjacent to the Sleepy Hollow Country Club, and actually sits on the road that inspired Washington Irving’s tale of the headless horseman. Schmidt, whose client list reads like a list of Who’s Who in early 20th-century New York, also designed homes in the town and country for the Vanderbilts, the Rockefellers, and the Astors. This home is currently owned by the art dealer Warren Adelson and asking $9.8M, a slight drop from the original $10.9M it asked was listed earlier this year.

· 842 Sleepy Hollow Road [Zillow] · 842 Sleepy Hollow Road [Coldwell Banker]

Bundle up for these chilly accommodations and bars around the world | Chappaqua Homes

Entrance under northern lights, ICEHOTEL, Jukkasjarvi, Sweden (© ARCTIC IMAGES/Alamy)
ICEHOTEL, Jukkasjarvi, Sweden
Sweden’s ICEHOTEL is the world’s largest hotel made of ice and snow. Each year, thousands of visitors descend upon the small village of Lapland — 125 miles from the Arctic Circle — to experience the unique accommodations from December to April. The hotel is the perfect place to view the northern lights while on a dogsled ride.

JPMorgan’s $13-billion settlement includes $4 billion allocated for consumer mortgage relief | Chappaqua Homes

JPMorgan Chase has agreed to a $13-billion settlement with the government over selling shoddy mortgage investments, ending a legal battle that signals a tougher stance against Wall Street wrongdoing.

The nation’s largest bank admitted to knowingly peddling the toxic securities that helped lead to the housing bubble and the worst financial meltdown since the Great Depression. The settlement is the largest made by any single American company in history.

California, slammed by 1 million foreclosures during the mortgage meltdown, will be a major beneficiary of the deal.

The agreement includes $4 billion to help homeowners in the Golden State and across the nation who were foreclosed on or who are struggling with their loans. California pension funds, which were big investors in mortgage securities, will receive nearly $300 million in damages to cover losses to the retirement accounts of state employees and teachers.

For the Justice Department, it was a much-needed win. Critics have lambasted the government for not doing enough to hold banks accountable for financial chicanery that helped trigger a global recession.

“Before the crisis, Big Brother was asleep on the couch,” said Mike Mayo, a banking analyst at CLSA in New York. “Now Big Brother is coming back with a vengeance.”

JPMorgan has long contended that the government’s case against it was unfair because many of the problem mortgage securities came from investment bank Bear Stearns Cos. and thrift Washington Mutual. JPMorgan purchased those crippled institutions at the depths of the financial crisis at the urging of the federal government.

Jamie Dimon, JPMorgan’s chairman and chief executive, said the bank was “pleased to have concluded this extensive agreement” that covers a “very significant portion” of its legacy mortgage problems.

 

 

http://www.latimes.com/business/la-fi-jpmorgan-doj-deal-20131120,0,1814328.story#axzz2lCdeUPPK