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Top 20 Most Shared Video Ads of 2013 | Chappaqua Realtor
As we near the end of 2013 the stats are rolling in regarding the videos we have watched, loved and shared over the past year. Unruly has just announced the most socially shared video ads of this year, that’s branded content that was shared by engaged fans across Facebook, Twitter and the blogosphere, and in many cases continues to be posted and tweeted and written about. Dove, GEICO, Kmart, GoPro and Evian all made the chart of the most shared video commercials of this year with the Jean-Claude Van Damme Volvo ad claiming the #10 spot with 1.82 million shares only 8 days after its release. Let’s take a look at the results.
The Top 20 Most Shared Video Ads Of The Year
Topping the chart is the ground breaking ad campaign by Dove that aimed to prove that women are their own worst enemies when it comes to perceptions of female beauty. Since its release in April, it has attracted 4.24 million shares along with 58,797,435 views. It’s also the most viewed video ad of all time
Source: The Top 20 Most Shared Video Ads of 2013 http://www.reelseo.com/top-20-most-shared-video-ads-2013/#ixzz2lJ8WaeYM
Talking a Big Game About Energy Efficiency | Chappaqua NY Homes
American homeowners may say that they prioritize energy-efficient home improvements, but their actions show otherwise, according to a new Shelton Group survey. The company’s annual Energy Pulse study finds that while homeowners say energy efficiency has a huge effect on their investments, they consistently prioritize more aesthetically focused improvements, such as a kitchen or bathroom remodel.
Is it true, as a Time magazine senior editor recently asserted, that we just don’t care about climate change? Or is it that we’re just not aware of the gulf that seems to exist between our intentions and our actions?
It seems we think we’re doing well in terms of prioritizing energy efficiency. After all, the Energy Pulse study found that 81 percent of respondents said energy efficiency would have somewhat to very much of an impact on their selection between two homes. This seems in line with other industry studies, such at the NAHB’s “What Buyers Want” study released earlier this year, which found that homeowners are more likely to pay 2-3 percent more for a home with energy-efficient features, and research from the University of California, Berkeley, that found homes sold with Energy Star, LEED, or GreenPoint rated labels commanded an average price premium of 9 percent. Sounds great, right?
Yet, the Energy Pulse survey reports that when hypothetically given money for a home improvement project, homeowners consistently prioritized a kitchen or bathroom remodel. On the upside, replacing windows came in second, and HVAC or furnace replacements came in third in terms of priority. But still: 55 percent of respondents were likely (with 19 percent of those saying “very likely”) to make non-energy efficiency improvements to their homes in the near future. In contrast, the overall average likelihood for energy efficiency improvements in the same time period dropped to 12 percent.
Does income play a role in this? Perhaps. Energy Pulse reports that higher income homeowners (defined as those earning more than $100,000) were 13 percent less likely to prioritize energy efficiency than those earning less than $25,000. That seems like a no-brainer: paying your electricity and gas bills hits your wallet a lot harder when it’s not as full.
Tapping into another can of worms, there seems to still be a misconception on the issue of cost in general: 44 percent of survey respondents said energy efficiency improvements are “too expensive.” This raises a slew of other questions, such as whether respondents are calculating payback periods and if they are, how they are doing so; and whether the challenge of properly valuing green home improvements is impairing investment. For more on these financial challenges, click here to read an essay from Robert Sahadi of the Institute for Market Transformation on how the home building industry must change its financial mechanisms, including those used for valuation, for green building in the years ahead.
Realtors forecast flat sales, rising prices | Chappaqua Real Estate
Home sales will hold steady next year, but prices will continue to rise due to a low supply of homes for sale, the National Association of Realtors predicts.
Flattening home sales will mark a sharp reversal from the past two years in which existing home sales increased from the year before.
But the lack of income growth, higher home prices and rising interest rates will weigh on sales, says Lawrence Yun, the trade group’s chief economist, speaking at the NAR annual conference here Friday.
Median home prices, currently about $200,000 for the U.S., will rise 6% next year after an 11% gain this year, Yun says.
The existing home inventory is now near a 13-year low.
“The inventory shortage will not go away,” Yun says, noting that new home construction is still far from historic levels.
While rising home prices will entice more people to sell homes, many of those people will also buy homes, Yun says. New home construction is what’s needed to expand inventories.
Markets with stronger job growth will do better next year that those without. Some of the best-performing housing markets next year will likely include Salt Lake City, Houston, Denver, Seattle, Tampa and Atlanta, Yun says.
Coastal California markets are likely to continue to experience inventory shortages given good job growth in many of those markets and little new home building.
Home sales could get a boost next year if lenders loosen home loan-lending standards. That would expand the pool of potential home buyers.
Lenders may do that given a dropoff in refinance demand. Refinance volume will fall next year to a 15-year low, Yun says. That’s largely because interest rates have been below 6% for five years and there are not many people with mortgages left to refinance.
By the end of 2014, NAR forecasts the average 30-year fixed mortgage rate will hit 5.4%. Rates will rise as the Federal Reserve pulls back on the stimulus measures it has used since 2008 to keep rates low and stimulate the economy.
http://www.usatoday.com/story/money/business/2013/11/10/realtors-home-sales-outlook/3476517/
Malibu Ranked Most Expensive Real Estate Market In U.S. | Chappaqua Real Estate
It’s long been the home of Hollywood celebrities, white sandy beaches and some of the most picturesque views in all of Southern California – and now a new report says it’s the most expensive place to live in the United States.
According to an annual report, an average four-bedroom, two-bathroom home in the affluent beach community of Malibu
lists for $2.15 million, compared to the average $63,729 price of a similar-sized home in Cleveland, Ohio.
The star-studded, 12,832-resident Malibu is just one of several California cities to rank among the most expensive markets in the U.S., along with Newport Beach, Saratoga, Los Gatos, and San Francisco, according to the 2013 Coldwell Banker U.S. Home Listing Report.
http://losangeles.cbslocal.com/2013/11/06/malibu-ranked-most-expensive-real-estate-market-in-u-s/
How to Run a Facebook Timeline Promotion: 6 Tips for Success | Chappaqua Realtor
Are you thinking of running a Facebook contest or promotion without using an app?
Would you like to run a contest or sweepstakes on your Facebook page timeline?
On August 27, Facebook made a major change to its promotion guidelines.
Although you can run a promotion directly on your Facebook page timeline without using a third-party app, there are several factors to address before you decide to run your contest.
In this article you’ll discover six things to consider before setting up a contest on your Facebook timeline.
#1: Know How You Can and Can’t Collect Entries
Facebook’s new promotion rules and the accompanying guidelines are pretty straightforward.
You can collect entries by having users post on your page, message your page, comment on or like a page post and use likes as a voting mechanism.
In other words, you can ask users to enter by posting a photo on your page or in the comments on your post, and then select a winner based on which entry has the most likes.
You can ask users to enter with a message to your page, a post on your page or with a comment or like on your post, then randomly pick a winner.
You can also ask users to answer a question and pick the first correct response as your winner.
But you can’t ask users to tag themselves in a photo they’re not pictured in, ask users to share a post or ask users to post something on their own timelines or their friends’ timelines.
The promotion below is viewed as unauthorized by Facebook because it lacks any reference to official rules and it requires users to not only like the post but also share it.
This promotion doesn’t follow Facebook’s guidelines.
#2: Follow ALL the Rules
Facebook has loosened its rules, but there are still rules to follow!
As stated in Facebook’s Pages Terms:
If you use Facebook to communicate or administer a promotion (e.g., a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
- The official rules
- Offer terms and eligibility requirements (e.g., age and residency restrictions)
- Compliance with applicable rules and regulations governing the promotion and all prizes offered (e.g., registration and obtaining necessary regulatory approvals)
Comply With Local Regulations
In plain English, you must comply with all local regulations. For example, in France, you must register contest rules with a notary public. In Italy, you must use a server based in Italy to collect entries. In Brazil, sweepstakes are allowed in very limited cases. Your local laws still apply and not respecting them can cause you a lot of trouble.
The promotion below would be illegal in most states or countries because there’s no way for the page to verify that the participants are 21 or older.
http://www.socialmediaexaminer.com/facebook-page-timeline-promotion-tips/
More than 44,000 agents buying ads on Zillow, up 68 percent from year ago | Chappaqua Real Estate
The number of agents paying to promote themselves on Zillow grew 68 percent from a year ago, to 44,749, the company said in reporting third quarter results today. But average monthly revenue per subscriber was essentially flat at $264, compared to $270 during the same quarter last year.
Zillow reported record revenue ($53.3 million), new subscribers (5,942) and average monthly unique visitors (61.1 million) for the quarter, but reported a net loss of $1.2 million on increased advertising expenses.
Revenue for the quarter was up 67 percent from a year ago, with advertising by real estate agents accounting for the lion’s share of revenue ($35.1 million).
“The third quarter was another extremely strong one for Zillow, as we exceeded our outlook and delivered record results,” said Zillow CEO Spencer Rascoff in a statement. “We made significant progress toward our priorities to grow audience, grow our Premier Agent business and grow our emerging marketplaces.”
Zillow announced an initiative this year to boost the company’s brand with enhanced spends in advertising on the Web and TV. The company hosted a housing discussion with President Barack Obama in August and a housing forum with Washington, D.C. heavyweights including Federal Housing Finance Agency director Edward DeMarco and Federal Housing Agency commissioner Carol Galante in October.
Zillow’s chief competitors, Trulia and realtor.com, reported third quarter revenue growth of 59 percent and 14 percent, respectively.
– See more at: http://www.inman.com/2013/11/05/zillow-reports-record-revenue-subscriber-count-and-web-traffic-in-q3/#sthash.OZtyelh4.dpuf
Chappaqua NY Sales up 75% | Median price flat | #RobReportBlog
| Chappaqua NY Real Estate Report | RobReportBlog | ||
| 2013 | 6 months ending 11/5 | 2012 | |
| 121 | Sales | 69 | up 75% |
| $899,999.00 | median sold price | $900,000.00 | flat |
| $405,000.00 | low sold price | $465,000.00 | |
| $4,000,000.00 | high sold price | $2,550,000.00 | |
| 3477 | average size | 3673 | |
| $301.00 | ave. price per foot | $288.00 | |
| 148 | ave days on market | 174 | |
| $1,044,310.00 | average sold price | $1,045,921.00 | |
| 0.9736 | ave. sold to ask | 0.9591 |
3 Facebook Survey Tools You Will Love | Chappaqua NY Realtor
Facebook, Facebook, Facebook. It’s hard to get through any internet focused blog without reading something about Facebook. It has become so common that refraining from using the company in articles has become a challenge and at the same time, a breath of fresh air.
We all have started to try to find other examples of sites and options for marketing that don’t include the social media giant. However, for surveys and understanding your customer base, nothing can beat Facebook.
We’re going to go through why Facebook is so necessary for a quality survey. We will also look at some interesting apps that will help you to reach your goal of a loyal audience and build your customer base.
The three major advantages of Facebook polling
1. Comprehensive metrics
Facebook is an undeniably huge database of information collected from millions of people, including your audience and potential customers. At times, people share much more about themselves than they probably should, and this is all stored on Facebook’s servers. Why does this matter?
It matters because this data can help you analyze your responses much better and with more detail than a classic poll. Many Facebook survey tools allow you to use the already available information to narrow down your respondents by:
- Age
- Location
- Gender
They then use a scale to mix and match these demographics.
2. Easy to obtain a large number of respondents
I bet just about everyone you know has a Facebook profile. It is so integrated into our lives that the average smartphone user checks their Facebook 14 times a day. This means that there is already a large amount of active people who are readily available to take your survey. Facebook allows you to gain much more respondents in a much shorter amount of time than if you used classic survey methods.
3. Low cost
Small businesses, new businesses, and even large businesses need to cut costs where it makes sense. Traditional polling can be very expensive which often mitigates the final outcome of a survey. However, most Facebook polling solutions are very cheap and can offer more than enough information to make smart changes and to help generate more effective content.
3 Facebook survey tools
Facebook used to offer its own polling service but it has since been shut down as it was quite honestly useless. Sure, if you needed to make a painless poll to get an answer quick without having to analyze it, it worked.
However, most users needed to gather real data to achieve real goals, and so 3rd party applications started taking the lead. These three applications are some of the most popular and affordable ways for just about anyone to get actionable results from their survey.
Read more at http://www.jeffbullas.com/2013/10/17/3-facebook-survey-tools-you-will-love/#frGGDeJmrXMlmolk.99
A New Houzz Survey Reveals What You Really Want in Your Kitchen | Chappaqua NY Homes
Let’s talk about two of everyone’s favorite subjects: you and your kitchen. In a recent Houzz survey, we asked homeowners to answer a series of questions about their kitchen remodeling plans. The results are in and, wow, you all really hate your current kitchen countertops. Can’t we all just get along with tile and Formica? Apparently not. Of the 7,812 people who responded, 94 percent plan to replace their countertops — and fewer than 10 percent intend to use either of those classic materials.
Half of you will choose granite as the replacement, followed by 36 percent who will choose quartz. In fact, based on what the survey found, we can pretty much guess what your dream kitchen might look like.
It looks a lot like this, which — surprise! — happens to be the kitchen photo that’s been added to the most ideabooks on Houzz, and is one of the top 10 photos saved to ideabooks from July through September of 2013.
What is it about this kitchen that so many of you like? Well, 75 percent of you want soft, neutral colors in the kitchen. And 65 percent of you will choose stainless steel appliances, half will select a tile backsplash and 35 percent will opt for hardwood floors.
What is it about this kitchen that so many of you like? Well, 75 percent of you want soft, neutral colors in the kitchen. And 65 percent of you will choose stainless steel appliances, half will select a tile backsplash and 35 percent will opt for hardwood floors.
The majority of you are starting from scratch, either designing a kitchen as part of new construction or gutting your existing kitchen and beginning anew. So why not make it exactly what you want?
If you could really have it your way, most of you would opt for a nice, big range like this one. More than 50 percent of you said a “chef’s stove” was your dream appliance, followed much farther behind by double ovens (18 percent) and an induction cooktop (9 percent).
My mother would toast the 7 percent of you who said a wine refrigerator topped your kitchen wish list.
My mother would toast the 7 percent of you who said a wine refrigerator topped your kitchen wish list.
Three-quarters of you will create a kitchen that’s open to other spaces, like the dining and living rooms. Naturally, this offers an ideal opportunity to incorporate an island into your design, so 61 percent of you plan to include one.