Tag Archives: Chappaqua Homes
Chappaqua real estate sales down 10% – Prices up 3.6% | RobReportBlog
Chappaqua real estate sales down 10% – Prices up 3.6% | RobReportBlog
Chappaqua NY Real Estate sales Report – last six months
2012
58 sales
$940,712 median price
$480,000 low price
$2,550,000 high price
3746 ave. size
$292 ave. price per foot
172 ave. DOM
95.71% ave sold to ask
$1,073,578 ave. sold price
Fed Watch: Is The US Already in Recession? | Chappaqua NY Real Estate
6 Effects the Holidays Have on Your Local Real Estate Market | Chappaqua Realtor
8 Tips to Convert Shoppers into Buyers with Video Online | Chappaqua Homes
If you’re a retail outlet looking to boost e-commerce sales, you might have heard of this online video thing. Video enhances a potential buyer’s experience and makes them more likely to stick around. According to a recent white paper published by leading video solutions provider Ooyala, retail site visitors who watch video are 64% more likely to buy than others. Ooyala has created a list of 8 tips to follow when creating content for your retail site, complete with examples of companies who have used video to their advantage.
8 Tips & Recommendations to Convert Buyers
Ooyala found that retail site visitors who watch video stay on the website two minutes longer than non-viewers, so if you’re a retail site you want to make your video count. Which is what the first tip is.
1. Make Content Count
Ooyala gives examples of three different kinds of content that worked extremely well for some well-known retail outlets. The following videos are all on these companies’ sites, but they all have YouTube channels as well, so I’m using those for embeds here. Let’s take a look:
- Branded Lifestyle Content
This is one of our most well-recognized forms of video from brands. Red Bull does it extremely well. In this study, Ooyala singles out Vans and Whole Foods. Whole Foods set up a branded Facebook page with clips featuring health and sustainability tips. Sportswear retailer Vans went the “extreme sports” route, creating an entire website full of content. Here’s an example:
- In-Motion How-Tos
This is where you take your knowledge on a particular category and create a video providing consumers with information, rather than making a selling attempt with your product. Trusting the consumer to make the right choice (buying your product) by building trust with them is an effective way to create a relationship with potential buyers. Outdoor equipment suppliers Cabela’s and REI were mentioned here. Here’s REI showing how to hoist a backpack:
- Customer Support
This is what you do for people who have already bought your product, building trust by being helpful and knowledgeable about the product they now own. Undoubtedly, many will have questions about how to operate a piece of equipment and having a video handy is the best way to demonstrate a product’s use. Singled out here were Dell and Virgin Mobile. Virgin Mobile has videos ready for a variety of topics involving their phones, including this humorous one about how to set up voice mail:
2. Capture Consumers on the Move
Basically, make sure your video can be viewed across all devices. People are shopping more and more using a smartphone or tablet these days so your video being able to be seen on all of these mobile devices is important.
3. Be Discoverable
Nearly half of the retail sites out there don’t index their videos at all, which is a missed opportunity.
4. Be Shared and Be Seen
Consumers share video more than they share articles or web pages, mainly because video rocks. Also, most video destination sites, especially YouTube, make your videos embeddable and they can be shared across Facebook and Twitter. And with a site like YouTube, you can use YouTube Analytics to see where your videos are being shared and what is resonating with viewers.
5. Find Gems in Emerging Markets
The other thing proper analytics can tell you is if your video is doing well in an unexpected market. Maybe you’re in Los Angeles and your video is super popular in Minneapolis. Now you can direct market to towns that have already shown interest in your videos and increase your business presence.
6. Learn the Secrets that Keep Them Coming Back
Reviewing your videos’ performance, what about it has resonated with your fans? Is it because it’s funny, do they respond to shorter videos better than longer ones? Ooyala mentions something that is a bit of a difficult balance: branding is important, but over-branding can ruin the video. They say that consumers are 4 times less likely to share a video with over-branding.
7. Click to Convert
Putting a “click to purchase” button in your video gives it interactivity: if people are enjoying the video, they have easy access to buying the products right there in the video. And of course, YouTube has just recently begun to allow associated website annotation links in their videos, and they’ve been playing around with a beta for clickable ads for the very products that are in videos. Ooyala warns that you should keep such buttons out of the way or be able to be hidden so that it won’t interrupt the viewing experience. I like this statement:
The more freedom of choice you give your customers, the more free they will feel to buy.
8. Let a Partner Handle the Heavy Lifting
This is Ooyala’s sales pitch, as they tell you that a service like them allows you to focus on creating content while they focus on the video platform, analytics, etc…. It’s one of the hardest things for people to do when they get into video. Surely the great content will be found on its own. Well, it won’t. So if you have the means, hiring a service to focus on all the post-publishing work can be a big help.
Kansas City Fed: Low income households mortgage debt-wary | Chappaqua Real Estate
In L’Aquila, Italy, Lessons for Rebuilding From Storm | Chappaqua Realtor
That earthquake, in April 2009, killed hundreds and left tens of thousands of L’Aquilans homeless, shuttering the city’s graceful and extensive historic center, which was its cultural and economic heart. “Temporary” housing was constructed: “new towns,” as Italy’s prime minister then, Silvio Berlusconi, boasted about the sad, isolated, cramped and costly apartments he ordered for displaced L’Aquilans along nowhere stretches of the city’s outskirts, cut off from mass transit and civic life. There was no infrastructure created or public consensus reached about combating sprawl, or what to save or sacrifice and how.
Since then Italian officials have kept promising to restore the city to its former self, but fewer than a dozen buildings have so far been repaired among the hundreds damaged in the center, which is a virtual ghost town. Never a tourist mecca, despite its pretty churches and squares, L’Aquila was a working town of some 75,000, home to a university and to many families with local roots dating back to the Middle Ages.
These days, tourists arrive to gawk at the rubble. Ruin porn has become the new local industry.
A sign of progress came in October, when President Giorgio Napolitano arrived for the opening of a new concert hall designed by Renzo Piano in a park in central L’Aquila, one of the few urban initiatives since the quake. Mr. Napolitano criticized the “new towns” for diverting attention and resources from the primary challenge of returning life to the city center. The regional government has now gained control over recovery efforts from a succession of failed authorities in Rome. But magical thinking remains a problem for residents and politicians, as usual after a disaster, while memories of the quake are fading outside the region.
What’s the relevance for the New York area? Notwithstanding the need for big change and straight talk in the face of hard science about rising sea levels and increasing storms, public officials have mostly followed the Italians’ lead, promising devastated homeowners to reconstitute ravaged neighborhoods in harm’s way. They have all but conceded that a policy of retreat and relocation is a political impossibility.
I’ve gone to L’Aquila several times since the quake, the first a couple of days after it struck, most recently before the opening ceremony for Mr. Piano’s hall, to see it under construction and to speak with residents and the city’s planning chief, Pietro Di Stefano. “We went into a labyrinth of the absurd,” he told me. “We needed a new plan.”
Then he talked about retrofitting a few buildings here and there in the city center. He seemed resigned to the futility of arguing for the demolition of homes and for new construction while owners were still petitioning the state for money. That didn’t sound like much of a plan to me.
I mentioned Mr. Piano’s project. Conceived by the architect and his friend Claudio Abbado, the conductor, as a way to bring some culture and night life back to the center, the 240-seat concert hall links multicolored cubes, pavilions made of spruce from Trent, the northern Italian province that sponsored the project. (The hall was not quite finished for the opening ceremony and, as so often happens in Italy, was shut right afterward. There are supposedly plans to finish it and organize concerts next year.)
An anomaly in L’Aquila’s historic city, the hall was partly engineered as a prototype for the sort of recyclable, quake-resistant wood construction that could handsomely and cheaply replace damaged stone houses in the center, so people might finally move back there. Per square foot, the hall cost a fourth of what the “new towns” did.
At the suggestion of wood buildings, Mr. Di Stefano stiffened. He started to pet the nearest stone building as if it were the family Labrador. “Impossible,” he said.
“This is a city of stone,” he insisted. “These homes were built by families here over hundreds of years, and they have their histories. What would Florence be without Giotto, or Pisa without the tower? The buildings are who we are.”
Is a city the assortment of its buildings or the life that happens in and around them? L’Aquila has fine architecture, including Baroque churches and early-20th-century Rationalist office blocks. These could be retrofitted and reopened, and a couple already have been. But it is really the public spaces — the streets and piazzas — that make the city special. Officials charged with saving the center, fixated on buildings instead of urbanism, seem not to realize this, and let L’Aquila die a little more each day.
And so now, in the main square, old men gather on sunny mornings, driving from miles away. They stroll the main street, as they did before the quake, then scatter by day’s end to their far-flung new homes. Antonio Antonacci, a retired lawyer, chatted in the empty Piazza Duomo with three friends when I stopped by.
“It’s still the only city center we have,” he told me.
New Yorkers aren’t particularly married to old stone houses. The city has a history of audacity and adaptability. Both have fueled the region’s prosperity. But heedless planning in the last century has also made many people skeptical about large-scale infrastructural change.
That said, some storm-ravaged New York homeowners have already made known that they’re contemplating resettling in safer neighborhoods, and Shaun Donovan, the United States secretary of housing, whom President Obama appointed to spearhead federal relief efforts after Hurricane Sandy, seems open to big ideas. A calamity can also be an opportunity, for ambitious politicians, and not least for a second-term president, now liberated to think decades ahead.
Although L’Aquila may be unlike New York in most crucial ways, its last few years suggest that a disaster doesn’t just destroy homes and take lives. It tests a city’s, and a nation’s, imagination and capacity to change.
Follow Michael Kimmelman on Twitter, @kimmelman.