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Chappaqua Homes

Social Media Marketing Tool Box: 62 Tips | Chappaqua Realtor

Social media marketing is moving from its exciting adolescent phase to a more mature grownup status.Social Media Marketing Tool Box: 62 Tips and Tactics

Online social media obsession driven by social web hormones and testosterone that drove social networks to hyperactivity are being replaced by tried and now proven activities and mature business processes. Digital marketing responsibility is now in the driving seat.

The dreaded phrase “what is the return on investment” is now seen as a conversation that needs to happen.

The dinner party conversations are no longer about Facebook or Twitter. An announcement about Instagram providing 15 second videos barely makes a ripple in the blogosphere. Social media is now part of the woodwork and is embedded in the web.

The after work and cocktail bar chats are now about when you are commencing a start up, designing your online store or launching an app.

Sexy to staid

Despite its move from sexy to staid and impending “ho hum” status, social media is embedded and integrated into almost all digital and even traditional marketing activities.

Learning to use social media effectively is now essential and required if you aren’t going to be “disrupted” by your competitors and fast growing start-ups.

So let’s look at it in context in the digital marketing ecosystem, consider core essentials and tips and tactics. These will help you get started and also optimize your current social media marketing activities.

Earned and paid

The initial attraction of social media beyond connection and engagement was that is was “free”. Social networks allowed anyone to publish and market for free with ease.

Search engines also provide this advantage and being found on Google can be done two ways.

Earned search

Earn the right to appear on page one of a search engine with optimized content and search engine optimization and it can make a large difference to your sales and inquiries. The clicks from earned search sits at around 75% of all search engine result page clicks.

This is called organic SEO (Search Engine Optimization)

Paid Search

Now let’s quickly cover how to pay for appearing on the first page of Google

Google AdWords allows you to accelerate your brand discovery and click-throughs by paying to appear on page one for selected keywords and phrases. Stop the campaign and the traffic no longer turns up to your website or landing page.

It all comes down to measuring whether paying produces a positive return on investment. Spend a dollar and get a profit of two dollars means that it is an activity worth pursuing despite the cost.

Social media marketing is following the same route.


Read more at http://www.jeffbullas.com/2013/07/29/social-media-marketing-tool-box-62-tips-and-tactics/#LfJf7urcf0Ejgkvt.99 

 

 

Social Media Marketing Tool Box: 62 Tips – Jeffbullas’s Blog.

Real estate market in Hampden, Hampshire and Franklin counties continues growth | Chappaqua NY Homes

More than $987.7 million was spent on real estate in Hampden County from July 2012 until the end of last month, a 2.1 percent increase from the prior year and another sign of a improving real estate market, according to Donald E. Ashe, Hampden County register of deeds.

The total amount spent on real estate in Hampden County in the previous fiscal year July 2011 to June 2012 was $967.2 million, according to data released Wednesday by Ashe.

“The real estate market is getting better,” Ashe said. “But it is slow, hampered by persistent unemployment.”

In neighboring Hampshire County, the total spend on real estate was $498 million, according to the registry office there. That’s up 2 percent from $488.3 million in the previous fiscal year.

In Franklin County, the total was $160.9 million, that’s down 1.7 percent from $163.7 million last year but up from $150.4 million in the 2010-11 fiscal year.

Ashe said the figures are based on the total consideration paid for all real estate, including homes, commercial properties and vacant land.

Hampden County is still a long way from the go-go days of the real estate boom. Before 2011, the amount spent on real estate hadn’t been less than $1 billion for a fiscal year since 2005. It was $1.128 billion in fiscal 2010, and $1.085 billion in fiscal 2009.

 

 

Real estate market in Hampden, Hampshire and Franklin counties continues growth | masslive.com.

Ryan Reynolds Relists Hollywood Hills Home | Chappaqua Real Estate

Third time is the charm, at least that is what Ryan Reynolds is hoping. The actor has stuck his Hollywood Hills home on the market for the third time and at a lower price of $1.599 million, and perhaps this time the residence will attract a buyer.

Reynolds bought the home in the celebrity-entrenched neighborhood of Outpost Estates for $1.715 million before his marriage to actress Scarlett Johansson. The two didn’t live there but in the mid-century “Wong House,” which they sold after divorcing for $3.5 million. While Reynolds and Johansson were married, Reynolds tried to sell the home, first listing it in 2009 — not the hottest year for real estate. Reynolds ended up couching the listing until 2011, relisting the home with a sticker of $1.69 million.

Then life got busy for Reynolds: He quietly married another beautiful starlet, Blake Lively, and delisted the home. The two have a home in Bedford, NY, and Reynolds is trying again to dump his former place at 2416 Carman Crest Dr, Los Angeles, CA 90068.

With just 2 bedrooms and 2.5 baths, the home is not a typical over-the-top celeb estate. Measuring only 1,789 square feet, the home does have upgrades, including hardwood floors, solar heating, a tank-less water heater and private, landscaped garden.

The listing is held by Annie Challis of Keller Williams Beverly Hills Realty.

 

 

Ryan Reynolds Relists Hollywood Hills Home | Zillow Blog.

US mortgage rates tick downward again: Good news for home prices? | Chappaqua Real Estate

First the good news: Mortgage interest rates ticked downward for a second straight week. But it’s still been a volatile ride in recent months, and the general direction of interest rates for home loans has been up.

What does that mean?

 

If you’re a home buyer, that means the money you’ve budgeted for housing doesn’t go as far, in terms of the price you can offer to pay.

 

If you’re a home seller or home owner, a spike in interest rates can sometimes stall or even reverse the trend of rising home values. But the damage of rising interest rates doesn’t appear to be as bad as you might expect. History tells the tale, as we’ll see in a moment.

 

As of Thursday, the latest average interest on a 30-year fixed-rate loan is 4.31 percent a year, according to the firm Freddie Mac. That’s down from 4.51 percent two weeks ago.

 

Still, current US mortgage rates are also up a full percentage point from where they stood back in January. So the fact that their upward race has stalled, for a couple of weeks at least, is welcome news for the housing market.

 

“Mortgage rates eased for the second consecutive week which should help to alleviate market concerns of a slowdown in the housing market,” Frank Nothaft, chief economist of Freddie Mac, said in a statement released with the weekly mortgage data. “Existing home sales for June were the second highest since November 2009 and new home sales were the strongest since May 2008.”

 

The progress in the housing market is important for the whole economy, providing some important fuel at a time when gross domestic product is growing only modestly.

 

Home prices have been rising, boosting consumer wealth, and construction jobs have been aided by a relative shortage of homes for sale.

 

Many economists say modestly rising mortgage rates aren’t likely to stop the housing recovery. For one thing, mortgage rates are still historically low.

 

History suggests that moves in mortgage rates can exert an influence on home prices – in the opposite direction. But in some cases the damage isn’t very bad.

 

US mortgage rates tick downward again: Good news for home prices? – CSMonitor.com.

Weeklong Heat wave Tops Chappaqua News | Chappaqua Real Estate

CHAPPAQUA, N.Y. — Here are some of the top stories from this past week in Chappaqua:

 

Weeklong Heat wave Tops Chappaqua News | The Chappaqua Daily Voice.

Will Rising Mortgage Rates Halt The Housing Rebound? | Chappaqua Real Estate

Could rising mortgage rates derail the housing market’s slow healing? Economists in the latest Wall Street Journal survey are divided on the question. Among those surveyed, 40% said the rise “won’t have a noticeable effect,” 35.6% warned “it will slow sales” and 24.4% said “it will slow home-price gains.”

 

There’s no doubting the housing market’s contribution to the overall recovery. Federal Reserve Chairman Ben Bernanke, in starting two days of congressional testimony, on Wednesday told lawmakers that  “housing has contributed significantly to recent gains in economic activity. Home sales, house prices, and residential construction have moved up over the past year, supported by low mortgage rates and improved confidence in both the housing market and the economy.” The Fed chief seemed to place himself within the no “noticeable effect,” camp, but added, “Housing activity and prices seem likely to continue to recover, notwithstanding the recent increases in mortgage rates, but it will be important to monitor developments in this sector carefully.”

 

In the Fed’s periodic report on regional economic conditions, issued Wednesday, the central bank sounded a relatively upbeat note, saying “Residential real estate activity increased at a moderate to strong pace in most Districts.” The beige book continued, “Most Districts reported increases in home sales.”

 

Interest rates on 30-year fixed-rate mortgages have jumped in the recent months, climbing in the most recent week to 4.37%, up more than a percentage point from the 3.35% level of early May. However, even with the climb, rates are lower than they have been in decades.

 

That historical perspective is important, said Stephen Stanley, of Pierpont Securities, who noted “rates were so incredibly low before they can rise significantly and still be incredibly attractive by historical standards.”

 

Mr. Stanley said the housing market’s healing is likely to continue because—despite the rise in rates—the fact that home prices are going up…is an overwhelming incentive for people.”

 

John Lonski, ofMoody’s MCO +0.02% Analytics, sees rising rates affecting sales, and points to mortgage applications for home purchases to support his point. During the four-week period ended July 12, those applications were down 5% from their 2013 high, during the four weeks ended May 3, Mr. Lonski said. “This tends to suggest that higher mortgage yields will at least slow the housing recovery.”

 

He added, “It doesn’t mean that home sales are about to collapse or contract. But they will be slowed by costlier mortgages.”

 

Will Rising Mortgage Rates Halt The Housing Rebound? – Real Time Economics – WSJ.

Real estate horror continues with ‘zombie foreclosures’ | Chappaqua NY Real Estate

Joseph Keller doesn’t expect he’ll live to see the end of 2013. He blames the three story house at 190 Avondale Avenue.

Five years ago, Keller, 10 months behind on his mortgage payments, received notice of a foreclosure judgment from JP Morgan Chase. In a few weeks, the house would be put up for auction at a sheriff’s sale.

The 58-year-old former social worker and his wife, Jennifer, packed up their home and moved. Joseph thought he would never have anything to do with the house again. And for about a year, he didn’t. Then it started to stalk him.

He had become caught up in a little-known horror of the U.S. housing bust: the zombie title. Six years in, thousands of homeowners are finding themselves legally liable for houses they didn’t know they still owned after banks decided it wasn’t worth their while to complete foreclosures on them. With impunity, banks have been walking away from foreclosures much the way some homeowners walked away from their mortgages when the housing market first crashed.

First, in 2010, the county sued Keller because the house, already picked clean by scavengers, was in a shambles, its hanging gutters and collapsed garage in violation of local housing code. Then the tax collector started sending Keller notices about mounting back taxes, sewer fees and bills for weed and waste removal. And last year, Chase’s debt collector began pressing Keller to pay his mortgage, which had swollen, with penalties and fees, from $62,100.27 to $84,194.69.

The worst news came last January, when the Social Security Administration rejected Keller’s application for disability benefits; the “asset” on Avondale Avenue rendered him ineligible. Keller’s medical problems include advanced liver disease, hepatitis C and inactive tuberculosis. Without disability coverage, he can’t get the liver transplant he needs to stay alive.

Real estate Foreclosure: Joseph Keller and his wife Jennifer stand on the porch of their abandoned house in Columbus, Ohio, September 30, 2012. IMAGE

 

 

Real estate horror continues with ‘zombie foreclosures’.

Seattle Residential real-estate market makes recovery | Chappaqua Real Estate

After a bumpy 2011 and a slow-starting 2012, there is no disputing the residential real-estate market this year has pulled out of the depths of the mortgage crisis.

For the last 18 months, the median home price in King County has gone up each month when compared to the same month a year ago. Since January, the median price also has gone up each month from the previous month. Median means half the homes sold for more, half for less.

The high-water mark was set in July 2007, when the median price of a single-family home in King County was $481,000.

A closer look at the submarkets in June shows the same basic trend with a few twists.

• Eastside: The most expensive area keeps its title. In the last two years, the median has moved up 16 percent to $591,825 from $510,000 in June 2011. The July 2007 median high was: $628,000.

• Seattle: The median is $458,000, up 19.7 percent from $382,500 in June 2011. The July 2007 median: $499,000.

• North King County: The median is $375,000, up 22.4 percent from $306,250 in June 2011. The July 2007 median: $448,250.

Foreclosures and short sales hit the southern end of the county the hardest. Even so, the prices have increased.

• Southwest King County (Burien, Tukwila, Des Moines, Federal Way, west Kent): The median is $240,000, up 28 percent from $187,500 in June 2011. The July 2007 median: $330,000.

• Southeast King County (Renton, east Kent, Auburn, Maple Valley): The median is $292,100, up 21.7 percent from $239,900 in June 2011. The July 2007 median: $375,000.

If you have been sitting on the sidelines the last two years, you have missed the bottom in terms of prices and interest rates.

Mortgage buyer Freddie Mac reported Thursday the average on the 30-year loan rose to 4.51 percent, a two-year high.

The average on the 15-year fixed mortgage increased to 3.53 percent from 3.39 percent last week. That’s the highest since August 2011.

Just two months ago, the average rate on the 30-year loan was 3.35 percent — barely above the record low of 3.31 percent.

 

Residential real-estate market makes recovery | Business & Technology | The Seattle Times.

Former missile silo reborn as a $750K home | Chappaqua Real Estate

Here's another missile …

 

If you’re looking for a peaceful country home that can also keep you safe from natural disaster, social upheaval, disease and even zombies, this home is for you.

A decommissioned Cold War-era missile silo, located in the Adirondock Mountains of upstate New York, recently hit the market for $750,000. While it’s not much to look at from the outside, if you go 40 feet below ground, you’ll find a 3,200–square-foot silo home, including one bedroom, one bathroom, a kitchen and a large living area. (Click here or on a photo to go to a slideshowwith more than a dozen pictures of the home.)

Click on a photo to go to a slideshow of a missile silo home. Photo by Brian Dominic of Select Sotheby's International Realty“It’s very crazy that when you drive up to this silo you cannot see anything because it is all underground,” said Realtor Brian Dominic of Select Sotheby’s International Realty. “There is no curb appeal necessary.”

 

 

Former missile silo reborn as a $750K home | Former missile silo reborn as a $750K home – Yahoo! Homes.

America’s top 6 states for business | Chappaqua NY Homes

Change of the guard

We have a new champion.

South Dakota has climbed to the top of CNBC’s America’s Top States for Business list in 2013.

It is the best finish yet for the Mount Rushmore State, which has always been a quiet contender in the annual study, rarely finishing outside the Top 10. But even more impressive, South Dakota’s point total this year — 1,639 out of a possible 2,500 — is the highest logged by any state since we began keeping score in 2007.

Each year, we rate all 50 states on more than 50 metrics in 10 categories of competitiveness. We weight the categories based on how frequently they appear as selling points in state economic-development marketing materials. That way, we hold the states to their own standards.

This year’s categories and point values are:

  • Cost of doing business (450 points)
  • Economy (375 points)
  • Infrastructure (350 points)
  • Workforce (300 points)
  • Quality of life (300 points)
  • Technology and innovation (300 points)
  • Business friendliness (200 points)
  • Education (150 points)
  • Cost of living (50 points)
  • Access to capital (25 points)

In many ways, the competitive landscape — and our study — shifted in South Dakota’s direction this year. A wave of tax cutting that followed the 2010 Republican sweep of statehouses across the country has led to a wave of states touting their low costs of doing business. As a result, the “cost of doing business” category carries more weight than ever in our study.

That said, click ahead for a look at the top six states for business.

 

America’s top 6 states for business- MSN Money.