Tag Archives: Bedford Real Estate

Bedford Real Estate

Home prices rose in 93% of metro areas during the second quarter | Bedford Real Estate

The median existing single-family home price rose in 93% of 176 metropolitan areas during the second quarter, the National Association of Realtors reported Tuesday. That’s up from 85% of metro areas in the first quarter. The price rose 8.2% compared to the second-quarter of 2014 to $229,400. The five most expensive housing markets in the second quarter were the San Jose, Calif., metro area, where the median existing single-family price was $980,000; San Francisco, $841,600; Anaheim-Santa Ana, Calif., $685,700; Honolulu, $698,600; and San Diego, $547,800. The five lowest-cost metro areas in the second quarter were Cumberland, Md., where the median single-family home price was $82,400; Youngstown-Warren-Boardman, Ohio, $85,000; Rockford, Ill., $94,700; Decatur, Ill., $96,000; and Elmira, N.Y., $98,300.

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http://www.marketwatch.com/story/us-home-prices-rose-in-93-of-metro-areas-during-the-second-quarter-2015-08-11

Mortgage Rates drop to 3.98% | Bedford Real Estate

Freddie Mac (OTCQB: FMCC) today released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates moving down with the average 30-year fixed mortgage rate ducking just under four percent.

News Facts

  • 30-year fixed-rate mortgage (FRM) averaged 3.98 percent with an average 0.6 point for the week ending July 30, 2015, down from last week when it averaged 4.04 percent. A year ago at this time, the 30-year FRM averaged 4.12 percent.
  • 15-year FRM this week averaged 3.17 percent with an average 0.6 point, down from last week when it averaged 3.21 percent. A year ago at this time, the 15-year FRM averaged 3.23 percent.
  • 1-year Treasury-indexed ARM averaged 2.52 percent this week with an average 0.3 point, down from last week when it averaged 2.54 percent. At this time last year, the 1-year ARM averaged 2.38 percent.

Average commitment rates should be reported along with average fees and points to reflect the total upfront cost of obtaining the mortgage. Visit the following links for theRegional and National Mortgage Rate Details and Definitions. Borrowers may still pay closing costs which are not included in the survey.

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Attributed to Sean Becketti, chief economist, Freddie Mac.

Monday’s 8 percent decline in Chinese stock prices triggered similar — though smaller — sell-offs in global equity markets. The associated flight to quality drove U.S. Treasury yields down nearly 5 basis points. Accordingly, 30-year fixed-rate mortgages fell 6 basis points to 3.98 percent. The mortgage rate has bounced between 3.98 and 4.09 percent since the first full week of June, falling a bit when events overseas take a turn for the worse and rising when the clouds appear ready to part. With no clear direction coming from the Fed this afternoon, we expect more of the same in coming weeks.

“Recent housing data exhibited the same good news/bad news pattern as overseas developments. Coming into this week, existing home sales for June and the latest FHFA house price measures both suggested a stronger tone in the housing market. However this week brought nothing but bad — or at least weaker-than-expected — news. New homes salesand pending home sales both weakened and the Case-Shiller house price indices, while positive, fell below the lower end of expectations. Finally, the inadvertent release of Fedstaff projections increased uncertainty over the timing of future Fed rate moves.”

Turkish housing prices rose by 18.6 percent year-on-year | Bedford Real Estate

Housing prices in Turkey increased at a rate surpassed by only one other country in the world in the first quarter of 2015 compared to the same period a year ago, the Global House Price Index published recently by the real estate consultation firm Knight Frank has revealed.

Turkish housing prices rose by 18.6 percent year-on-year in Q1 of this year, the second highest behind Hong Kong, where prices increased by 18.7 percent in the same period, based on provisional data. While Ireland saw the greatest increase — 16.8 percent — after Turkey, fourth place belonged to Luxemburg, where prices surged in value by 12.1 percent. Ukraine came last, with housing prices in the country dropping by as much as 15.5 percent in the first quarter compared to Q1 of 2014. Cyprus and China followed Ukraine with declines of 8.2 percent and 6.4 percent, respectively. Turkey tops the list in Europe.

The index uses official governmental statistics or central bank data where available.

Despite the recent surge in prices, sector representatives often warn that further appreciation may occur amid unfavorable market conditions. Issuing a written statement on Monday, Mert Yıldızhan, a board member at construction firm Elit Yapı, said consumers may have to allocate a larger budget for housing expenditures due to a weakening Turkish lira against the US dollar.

Underscoring that some construction projects contain imported materials amounting to 60 or 70 percent of all their inputs, the depreciation in Turkish lira-US dollar parity — 20 percent since January — is likely to be reflected in prices as of the autumn months. “The rise in the price of construction materials will prompt sector representatives running out of stocks on hand to move to increase prices. There are several imported items in the sector including paint, plastic joints, elevators and iron,” Yıldızhan said.

 

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http://www.todayszaman.com/business_turkish-housing-prices-show-second-greatest-growth-across-globe_394740.html

Message from Bedford Town Supervisor | Bedford NY Real Estate

Public Hearings on July 7, 2015
The following public hearings have been scheduled for July 7, 2015 at the Court Room in the Town House at 321 Bedford Road
Time
Topic
7:20 PM
Amendment to Zoning Code related to hamlet business districts
7:50 PM
Amendment to the sign ordinance
7:10 PM
Local law to implement Community Choice Aggregation
State Roads – Good News on Route 172
I heard back from the Executive Deputy Commissioner of the New York State Department of Transportation that DOT state funds have been re-allocated to provide for the 172 project. It would entail both drainage work and paving of Route 172 the entire distance from the Village Green through Route 137 in Pound Ridge. The DOT might begin the drainage work in the fall with the milling and paving to be done in Spring 2016 – otherwise the entire job would be 2016. We wish to thank the community for its patience and its support with many calling the DOT to emphasize on the need for the work. In the interim DOT promises to repair potholes and make safe Route 172 and Route 22 (we’re still working on getting it paved).
Working on Securing Paving for I-684
Literally thousands of Bedford residents are affected by the road noise from I-684 which has increased over the years with heavier traffic. Residents are petitioning the Governor, the DOT, our Congressman and our State Legislators. Our thanks to Bedford resident Mara Glassel, who has been organizing residents, and bringing new energy to the effort (which goes back literally
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for 20 years or more). Her petition, which you can access at www.change.org, then enter into search field “684” reads as follows:
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Efforts have been made all over Westchester County and NY State to reduce noise pollution, while Bedford and Katonah have been ignored.
2.
Increasing the speed limit to 65 mph and ever increasing truck traffic has increased the road noise substantially over the last few years.
3.
Neighbors are measuring noise levels as high as 85 dBs – which has been medically proven harmful – both physically and mentally.
4.
I684 has been neglected for decades and needs to be repaved for safety reasons.
5.
Funds are being appropriated to neighboring towns (i.e. exit 8) – while residents off of exits 4 – 6 continue to be treated unfairly.
Assemblyman David Buchwald is working with Ms. Glassel, the Town and DOT to try to advance these efforts.
Update on Bedford Village Parking
The Town Board of the Town of Bedford is moving forward with its plans to provide additional municipal parking in Bedford Village. Evans Associates, a consultancy firm for the Town for over 25 years, will present at the Town Board’s July 7 meeting a proposal to conduct an engineering/wetlands study to determine how best to maximize parking on property to be leased from the Presbyterian Church. There also may be the possibility of additional spaces at the rear of the Bedford Playhouse building. Both the Church and the owners of the Bedford Playhouse building have advised the Town of its support for these efforts. Assuming Town Board approval, the Town would pay the cost of the Evan Associates’ work as well as for the construction of the parking. In developing the plans and implementing them, the Town will seek the input of the community and obtain all approvals, which at the town level would include the Bedford Village Historic District Review Commission and the Wetlands Control Commission. The intention is to ensure that parking is in place in 2016 for use by patrons of existing stores and businesses as well as the Bedford Playhouse (renovation work is anticipated to be completed mid 2016).
Update on Parking – Town Wide
We are working with the community to improve parking enforcement (and therefore turnover of parking spaces), maximize parking availability and otherwise relieve insufficient parking in our hamlets. Police Chief Melvin Padilla and Comptroller Ed Ritter (who heads the Parking Bureau) will be discussing plans with the Town Board at the Board’s July 7 meeting.
Local Law Implementing Community Choice Aggregation
The Town Board has scheduled a public hearing on a proposed local law to enable the Town to participate in a community choice aggregation (CCA) program offered by Sustainable Westchester, Inc., (SW) a not-for-profit organization now comprised of over forty municipalities in Westchester County, including the Town of Bedford. Simply put, CCA enables Bedford to offer for its residents and small business lower energy costs – all on a voluntary basis. The Town would enter into an agreement to participate in SW’s program for its residents and business consumers who are not currently purchasing electricity from an energy service
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company, but only if the prices are lower. The Town also will undertake to inform residents about the CCA program; and that any customer at any time may “opt out” of the program. CCA has been a success in other states and Bedford is among several Westchester communities going forward with the program.
Community Organizations Take Note – Town Co-Sponsorship of Community Events
Following Town Board action at its June 16 meeting, Town Clerk Boo Fumagalli has prepared an application form, at the Town Board’s request, for community organizations requesting Town co-sponsorship of community events. This means that there may be the possibility of the Town Board relieving the organization from a portion of overtime expenses for Town personnel (e.g., police and public works) assisting with the event. Please note that funds are limited and Town co-sponsorship is subject to Town Board approval. The application form and the guidelines which the Board adopted are available from the Clerk’s office. The Clerk will review applications as received for completeness and compliance with the guidelines and forward them to the Town Board for action. You can contact the Clerk at 666-4534 or by e-mail at clerk at townclerk@bedfordny.gov.
Internship Opportunity
For all rising high school sophomores, juniors, seniors as well as college level students: I am currently scheduling interviews for an unpaid summer intern position. The duties of the intern include preparing and managing the weekly community calendar and writing, proofing, and researching various topics. There may be a couple of weeknights to help with our Supervisor and Town Board events in the Parks. Hours are flexible. If interested in this opportunity, please email the Supervisor at Supervisor@BedfordNY.gov or call 914-666-6350. Please submit your resume and hours of availability.
Comptroller’s Report
Comptroller Ed Ritter reported on June 16 as follows:
We will be running the June 15th payroll in both the KVS and Springbrook payroll systems for a parallel view and reconciliation. If this goes well we will be live in Springbrook for the July 6th payroll. Once the payroll portion is running well the Finance office will begin the conversion of the financial data from KVS to the Springbrook product.
Summer employees have started to arrive and are being added into payroll. As summer approaches our payroll increases to over 400 people.
More data has become available as to what we are required to do to be in compliance with the Affordable Care Act (ACA). I have scheduled a presentation on June 22nd by CPI-HR Inc. who will discuss and demonstrate all the requirements we must be aware of. This will be held in the court room at 321 Bedford Road at 1:00 pm.
REVENUE AREAS OF NOTE
Mortgage Tax has actual data from October through May 2015. The actual percentage over 2014 is a 11.59% decrease. This amount has been used as a basis for projecting the remainder of the year (through September). Mortgage tax is projected to be $1,011,445, which is $14,445 over budget.
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Sales Tax has actual data from January through April 2015. County sales tax shows a 2.44% decrease over 2014. This revenue is projected to be $2,462,546 which is $62,546 over our budget of $2,400,000.
Parking has actual data from January through April 2015. The actual percentage over 2014 is a 3.32% increase. Revenue to date is $99,857 which is an increase of $3,212 from last year at this time. The revenue for the year is projected to be $931,923 which is $1,923 over budget.
Fines and forfeited bail has actual data for January through April 2015. Revenue is $208,000 which is $27,768 under last year’s revenue at this time. The revenue is projected to be $770,850 which is $120,850 over budget.
Safety Inspection Fees has actual data for January through May 2015. Revenue is $366,278 which is 14,419 over last year’s revenue at this time. This revenue is projected to be $754,236 which is $14,236 over budget.
EXPENDITURES: 2015 expenditures are within budget limits at this time
Please note that more information, including analysis, is available through the Comptroller’s office – 666-8283
Proposed Septic System Repair & Replacement Fund Advances
Bedford’s proposal to create a $3.5 million septic system repair and replacement fund for Bedford properties within the New York City watershed is wending its way through the approval process, which we are hopeful will be concluded in the next couple of months. If established, the program would provide up to 50% of approved eligible expenses for construction of repair remediation or replacement of a septic system, as well as design engineering costs not to exceed 20% of total construction costs. An enhanced treatment unit (utilizing more advanced technology) would be permitted, provided the County Board of Health and, if applicable, DEC and DEP, approves it. As mentioned previously, two of the Town’s hamlet centers, Bedford Hills and Katonah, are located in the Croton Watershed, with Katonah’s commercial district immediately adjoining the reservoir. We believe that it is important to balance continued protection of the reservoir system with the economic vitality of these central business areas and their surrounding residential neighborhoods.
The Westchester County Planning Department has been working on a legislative proposal, including an Intermunicipal Agreement between the County and the Town, for submission to the Westchester County Board of Legislators to consider, as the BOL must approve the funding request.
Filling Vacancies in Town Elected Positions
At our June 16 meeting, the Town Board adopted a local law to provide for a special election to fill vacancies in the position of Supervisor, Councilman or Town Clerk which would provide that if the Town Board does not fill the vacancy by appointment within 45 days of the vacancy, then a special election must be held within 60 to 90 days. Summer elections or an election within a short time before a general election would be avoided.
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Other Town Board Action Taken
Also at the June 16 meeting, the Town Board appointed Mel Padilla to the position of Chief (it previously was provisional subject to his passing the Chief’s examination – which he did); accepted the proposal of Lothrup Associates for architectural services and construction management for renovations and additions to the police station; enacted an amendment to the Historic Building Preservation Law to allow the Historic Building Preservation Commission to waive public hearing requirements under certain circumstances so as to expedite action on applications; and scheduled the July 7 public hearings mentioned above. The Board also appointed Matthew A. Iacona as a police officer filling a vacancy. I also provided an update on plans for increasing public parking in Bedford Village (Evans Associates will present a consultancy proposal at the July 7 meeting).
Reminder: Emergency Information from NYSEG and Con Edison
Con Edison notified us that you now can text Con Edison about power outages. Here’s the message they sent us:
“Prefer texting? No problem. Sign up by texting REG to OUTAGE (688243) and we’ll text instead of calling.
But don’t wait for us to contact you. The sooner we know about a power problem, the sooner we can respond. Reach us at conEd.com, by texting OUT to OUTAGE after you sign up for texting, with our My conEdison app for Droid and Apple devices, or by calling 1-800-75-CONED (1-800-752-6633).”
Both NYSEG and Con Edison encourage customers with special needs to enroll in special services for them.
“NYSEG is committed to providing their customers with safe, reliable energy delivery. They also offer many services for special need customers, including:

Special Identification for households where everyone is elderly, blind or disabled

Large print, sight-saver Bills for visually-impaired customers

Home Energy Assistance Program (HEAP) grants

NYSEG’s Energy Assistance Program (EAP)

Project SHARE emergency energy assistance program
If you or someone in your household relies on life-sustaining equipment, you should contact NYSEG immediately!
How to call NYSEG:
Electricity interruptions or emergencies: 1.800.572.1131 (24 hours a day, every day)
Customer relations center: 1.800.572.1111
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Payment arrangements: 1.888.315.1755
Hearing and speech-impaired: Dial 711 (New York Relay Service)”
“Message from Con Edison: Customer Central Special Services
Safety for Special Customers:
It is important that we have a record of everyone who uses electrically operated life-support equipment or has medical hardships so we can contact them in an emergency. To learn more and complete the survey, please visit the link below. You can also let us know by calling 1-800-75-CONED (1-800-752-6633). Con Edison customers can enroll for this service by visiting www.conEd.com, clicking on Customer Central, and then the “special services” link. You will need your account number. To keep our records current, each year we send a letter asking you to recertify.
http://www.coned.com/customercentral/specialservices.asp
Customers with Special Needs:
We recognize that senior citizens and people with disabilities need special attention. That’s why we offer a variety of services and billing and payment options that make life a little bit easier for the elderly, visually or hearing-impaired, or customers with permanent disabilities. Please visit the link below to view the Customers With Special Needs brochure.
http://www.coned.com/customercentral/specialservices.asp”
I ask you to please send me an e-mail at supervisor@bedfordny.gov should you have any questions or comments on this report or any of our work on the Town Board.
Chris Burdick
Town Supervisor

At Least Historic 22 Star’s Replacement Isn’t A White Box | Bedford Real Estate

wCJfN7S.jpg

The proposed replacement for the remains of the Mediterranean Revival yacht club at 22 Star Island Drive have surfaced, with a much larger structure than the current building, designed by DOMO Architecture + Design for Lennar CEO Stuart Miller. Although it could mean the loss of a prized architectural treasure, on the upside the proposed design is at least more subtle (and likely more pleasing), despite its size, than what will be erected at nearby 42 Star Island.

 

Based on renderings released by The Next Miami, the gently curving forms of the two-story “mansion” (definitely an understatement) offer a more organic translation of typical tropical modern architecture. The choice of materials – glass, polished concrete, and Brazilian “Ipe” wood – create an illusion of transparency through the site while still providing privacy, and a series of outdoor courts and roof gardens help the building blend into a new, more lush landscape. In general, the house reads more “zen retreat” than showy McMansion, but everyone needs a little glitz right? In addition to a nine-space underground parking garage, Miller’s new home will consist of one massive master suite, 4 additional bedrooms, 2 guest cottages, staff quarters, a home theater, and a ridiculously large leisure pool that hugs the curves of the house and eventually turns into a lap pool. How convenient, Mr. Miller is building himself a moat.

 

read more….

http://miami.curbed.com/archives/2014/10/30/22-star-island-drive-replacement-design.php

 

One Year After Sandy, Westchester Residents Recall ‘Dark, Cold’ Days | Bedford NY Real Estate

One year ago today, on Oct. 29, 2012, Hurricane Sandy hit Westchester.

County residents recall the hurricane’s destruction with heavy hearts.

Westchester suffered three casualties during the hurricane – two of them children. Homes were damaged and destroyed, streets and parks were flooded, and power was lost for weeks.

Bill Gheduzzi of Irvington, who co-owns his family’s Mar-Vera Corp. construction company, spent 12 “dark and cold” days with his family following Sandy’s arrival. He kept his business going, but came home to flashlights and a chilly house every night.

“We were without power for almost two weeks and we own a property in Hastings where power was also out for a while,” Gheduzzi said. “My daughter was in California and came home to no power, even though we told her to stay there. Even the dog was going crazy. We’ve had storms before, but the (aftermath) was tough.”

Rob McCarthy of Peekskill recalls being fortunately exempt from the damage.

“We were actually one of the lucky ones up in Peekskill. We had an evergreen fall behind the house which landed on our deck but caused no damage – lost power for two days, but that was about it,” he said.

McCarthy added, “We really got away lucky. I just remember driving to work the next morning down Route 9, and seeing a lot of the devastation that occurred in the towns between Peekskill and Tarrytown.”

Sam Qunsel of Yonkers, co-owner of Madaba’s Deli in Hastings, left home on a family trip to his hometown in Jordan four days before Sandy hit. He was concerned about his family and business back home in New York.

“When we heard about the storm we were concerned because there was no power in the area,” Qunsel said. “There we were in Jordan with power, and back here my brother (Sal) had to connect a wire to the store next door to keep the business going. I was calling all the time.”

Fadia Ezaizat, who was living in Yonkers and working in Hastings-on-Hudson last tall, said her first experience with a hurricane was memorable.

“Hurricane Sandy was actually the first hurricane I have ever experienced,” said Ezaizat, who now lives in Kentucky. “I didn’t realize the severity of the storm until afterwards seeing all the debris and losing power for a week.  I know next time I hear a hurricanes approaching I’ll be more prepared. But I don’t think I’ll have that issue in Kentucky.”

Susan Boland-Garcin of Yonkers vividly remembers the force of the storm.

“I recall being terrified of the high winds in the four large trees in my back yard and praying the didn’t fall on the house,” Boland-Garcin said. “I couldn’t find a place I felt safe except in the lower level of my house. We had roof damage with shingles flying off the roof. My house was literally shaking from the high winds.”

 

 

 

http://mtkisco.dailyvoice.com/news/one-year-after-sandy-westchester-residents-recall-dark-cold-days

Pending home sales fall on declining home affordability | Bedford Real Estate

The number of real estate contracts signed and recorded declined 5.6% from August to September, as home affordability receded under the influence of higher mortgage rates, home prices and consumer uncertainty, the National Association of Realtors concluded Monday.
The NAR Pending Home Sales Index – a barometer of real estate contract signings – fell from an index score of 107.6 in August to 101.6 in September. It also declined 1.2% from year ago levels when the index hovered at 102.8.

This is the lowest index level reached since December of last year, and NAR is blaming the influence of declining home affordability, lower consumer confidence and a government shutdown that shook up both construction activity and home sales.

“Declining housing affordability conditions are likely responsible for the bulk of reduced contract activity,” said Lawrence Yun, NAR’s chief economist. “In addition, government and contract workers were on the sidelines with growing insecurity over lawmakers’ inability to agree on a budget. A broader hit on consumer confidence from general uncertainty also curbs major expenditures such as home purchases.”

The numbers suggest a lackluster fourth quarter, with Yun saying for the first time in 29 months pending home sales failed to come in above year ago levels.

 

http://www.housingwire.com/articles/27657-pending-home-sales-fall-on-declining-home-affordability

 

3 Annoying Social-Media Mistakes Businesses Need to Avoid | Bedford NY Realtor

Are your social-media  marketing habits attracting people to your brand or scaring them off? If you  litter your Twitter feed, Facebook page and Pinterest boards with blatantly  self-centered, hard sales posts — or even insensitive, potentially offensive  posts — you could be guilty of sending your followers packing, right along with  their spending cash.

Here’s a short list of notorious social-media  mistakes business owners should remember to avoid and why:

1. Only talking about your products and services. By  now, this one should be a no-brainer. Don’t be that guy at the party who only  talks about himself. Posting status updates, tweets and pins that  narcissistically revolve around your brand only is tantamount to social-media  suicide. You’ll quickly come off as too corporate, self-serving and disconnected  from your customers and their needs. An exodus of followers is sure to, well,  follow.

Small-business expert Steven D. Strauss, author of The Small Business Bible (Wiley, 2012)  suggests following the 80-20 rule to establish a meaningful connection with  customers via social media. That is to say that 80 percent of the content you  post should address your customers’ problems and only 20 percent should be about  your company and what you do.

2. Not playing (sharing) well with others. Instead of  tweeting repeated promotional messages about your products and services, make an  effort to retweet, share and pin your followers’ content often. Also exchange  friendly, conversational tweets with your followers, particularly those who are  significant influencers within your industry. Doing so can encourage a sense of  community within your social networks, boost your brand exposure and help you  earn your followers’ trust.

Share like a champ on Facebook and Pinterest as well by sharing follower  posts and pins that are relevant to topics your target market cares about. For  example, if you sell children’s toys, consider sharing follower and influencer  posts and pins that are of value to parents of young children, like toymaker Melissa and Doug often  does on its  Facebook page. These often include family arts and crafts ideas, fun  playdate themes and printable coloring pages.
3. Posting  insensitive content about sensitive subjects. One of the fastest  ways to get people trash-talking your brand over social media is to post  poorly-timed, offensive remarks about sensitive topics, especially those that  are political in nature and inspire strong emotions.

Fashion designer Kenneth Cole has been guilty of this more than once. Most  recently, the designer and self-described “frustrated activist” published a  tweet that made light of the “boots on the ground” comment U.S. President Barack  Obama and Secretary of State John Kerry used in reference to potentially  deploying ground troops in Syria. The crass remark instantly ignited a firestorm  of angry backlash reply tweets that continue to pile up.

 

 

Read more: http://www.entrepreneur.com/article/228574#ixzz2i53yLJkA

25 Tips for Using Instagram in Your Business | Bedford NY Real Estate

instagram for business1

Instagram is a social channel that let’s you snap photos (and now video), add creative filters and share them with your followers. The photos can be posted not only on Instagram, but on social channels like Facebook and Twitter too.

Below are some tips from Instagram users for how to effectively use Instagram for business as a tool to build your brand.

Getting Started with Instagram for Business

1. Think before you click. Ask yourself the following questions: What is the purpose for using Instagram? What is the tone and style we want to portray through our images?

2. Become a regular user first. It’s always a good idea to experience Instagram as a regular user so you can see how people are using it. That will provide ideas for tying this platform into other social media marketing efforts.

3. Think about your product. What do you sell or what do you use to sell your services? Without being too promotional, you can get your followers engaging with your product. Instagram is about everyday people taking everyday pictures.


 



4. Establish a customer profile. Brands can establish their customer profile by carefully monitoring the types of content posted by their followers. For example, a brand noticing that a majority of its followers post images of shoes.

5. Coordinate with social media campaigns. How can you use Instagram in conjunction with your existing Facebook and Twitter activities?

6. Think strategically about your posts. Just because Instagram is a series of visuals doesn’t mean you shouldn’t think strategically about what you should post and when.

7. Choose your handle carefully. When setting up your Instagram account, where possible, use the same username as your Twitter account. So when your content is tagged and shared on Twitter the @username links to your Twitter bio.

Choose the Right Content

8. Show off your products with sneak previews. Clothing companies and even publishers may use Instagram to give “sneak previews” of new additions prior to launch date.

9. Remember that cuteness sells. It is a well-known fact that cute animals with funny quotes are among the category of images most likely to go viral. People like images that create a visceral reaction.

10. Announce new hires, promote your culture. Instragram is a great place to announce new hires, profile your staff and even promote your organization as a trendy, fun place to work.

11. Showcase your customers and service. Virgin America does a great job of giving their followers a taste of the company on Instagram. They showcase their customers and other fun things they are doing to make a person’s in-flight experience more enjoyable.

 

 

http://smallbiztrends.com/2013/09/using-instagram-for-business.html?utm_source=rss&utm_medium=rss&utm_campaign=using-instagram-for-business

Mixing It Up in a Century-Old Edwardian | Bedford NY Real Estate

e get to see the results of designers’ hard work for their clients here on Houzz, but we don’t often get to peek into their own homes. For interior designer Shirley Meisels, her house is a reflection of her family’s lifestyle and collections, and it also serves as a design laboratory where she can experiment with ideas and test products and materials.
“Over the years I have had the opportunity to collect various objects and furnishings that I love — since this has happened over time, my home has an eclectic, almost ‘accidental,’ feeling,” she says. In her work she strives to give her clients’ homes that same casual yet pulled-together, collected-over-time look.
Meisels and her blended family moved into this hundred-year-old Edwardian house in Toronto in early 2013. They chose it because it was the right size, it was structurally sound and it had a nice flow. It only needed a facelift, which she pushed hard to complete in six weeks. Here’s how this self-confessed “clutter nut” has chicly organized and designed the house for family life.
Houzz at a Glance Who lives here: Shirley Meisels and her blended family: her husband and his two kids, ages 9 and 11, and her daughter, 10. Location: Midtown Toronto Size: 2,850 square feet; 4 bedrooms plus office, 4 bathrooms
Photography by Stephani Buchman

contemporary entry by Shirley Meisels

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“We love the flow of the house and that it has the perfect amount of space when we are all together, enough to feel spacious but not vast. I hate the idea of heating rooms that no one uses,” Meisels says.
She makes the space work by having a place for everything. In the entryway she insists upon a designated place to drop bags, keys, mail, coats and shoes. A custom wardrobe by Mhouse serves as a coat closet.
“At the same time I like some kind of dramatic design detail that will wow guests as they first enter — in this case the oversized mirror really has impact,” she says. A Sputnik chandelier foreshadows more retro style moves in the rest of the house.
Console table: Ikea; rug: Elte

traditional  HT: Shirley Meisels2

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The home originally had transitional style, with yellow walls  and oak trim. Meisels painted everything with Benjamin Moore’s Chantilly Lace, using washable flat on the walls and satin finish on the trim.
In addition to all of that painting, renovations included replacing all the flooring, cutting a window and sidelights into the front door, adding air conditioning, renovating the powder room, replacing radiators, completing a master bathroom that had been roughed in, working on the kitchen (more on that later), adding built-ins and reconfiguring closets. Later on the couple dug down and finished the basement, which took another six weeks.
contemporary staircase by Shirley Meisels

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AFTER: Through the entryway a glimpse of a wall mural by Lulie Wallace draws you into the house. “I thought that would be a fun corner to add a pop of color and pattern without overwhelming the hallway,” Meisels says.

traditional  HT: Shirley Meisels2

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Just off the entryway, the living room features a beautiful bay window and fireplace. This is the old furniture and rug setup.