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SEC charges Fannie, Freddie execs with fraud | Armonk Real Estate
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Email A/B Split Test Experiment | Email Marketing Strategy | Armonk NY Homes
No amount of experimentation can ever prove me right; a single experiment can prove me wrong.
– Albert Einstein (1879-1955)If you’ve been following my Marketing Over Coffee (MoC) blog series, you know that we’ve been running a little experiment here at the Factory. My first blog post introduced the experiment, which involved testing two MoC email templates against each other. The first template was very text-heavy and light on design. The second, which Blue Sky Factory designed, involved more HTML design, followed industry best practices, and was more polished and professional looking.
My second blog post revealed these two creatives and compared them against each other. I explained how, by all email best practices, the second template was “better” than the first. I then went on to outline how the A/B split test would work.
Previously Used Template
New Template
Let The Testing Begin!
The A/B split test was launched on September 22nd to 40% of the MoC email list. 20% of their list received the old template, while the other 20% received the new template. Subject line, From Name, email content and date/time of send were all completely identical so that the only factor we were testing was the actual template design. We allowed the A/B test to run for a sufficient amount of time, then gathered the email metrics to determine the winning email that would be sent to the remaining 60% of the list.
After letting the A/B test run for two hours, the new template had a slight edge on the old template. The old template had received an open rate of 9.8% and a click-through rate of 0.9%. The new template, however, had received an open rate of 11.6% and a click-through rate of 2.3%. Satisfied with these results, we sent the “winning” new template to the remainder of the list.
We continued to follow the results of the A/B test into the next day, and then something interesting happened…
It Turned Into A TIE!
Seriously, the results were almost identical. The old template finished strong with a 25.7% open rate and a 4.2% click-through rate, whereas the new template received a 27.0% open rate and a 4.7% click-through rate. The new template’s results were still slightly higher, but it certainly did not blow the old template out of the water. In addition, the MoC team tracked downloads of an OPML file on their site. MoC found that unique clicks from each email to the OPML file were almost identical from the two templates, while there were more repeat clicks to the file from the old template than the new template.
What We Learned
What a colossal waste of time, you may be thinking. Not so! What we learned from this experiment was that industry best practices do not necessarily work for all audiences. To learn what works for your email recipients, you must Test, Test, Test! Not all audiences will respond to the same type of subject line, call-to-action, email design, landing page, etc. Test different types with your own email recipients, and use what works best for your email campaigns.
So What Now?!?
With these inconclusive results in mind, what does Marketing Over Coffee plan to do moving forward? After speaking with Chris Penn, one of the co-hosts of MoC, about the A/B test results, they plan on using a “hybrid” email template for future campaigns. They will use the design and look of the new template, and apply that to the “barebones simplicity” of the old template. This will help MoC to maintain the polished, professional look of the new template, while keeping the email template easy to use for the MoC team.
Intrigued by this experiment and want to conduct your own? Click here to read how to get started with your own A/B test. Ready to run a creative A/B test of your own? Check out our creative portfolio to see what our team can do, and contact us if you’re ready to start experimenting!
Joanna Lawson-Matthew
Account Manager, Blue Sky Factory
Armonk NY Weekend Real Estate Report | RobReportBlog | Armonk NY Homes
Armonk NY Real Estate | RobReportBlog
63 homes available
$1,450,000 median price
$14,995,000 high price
$469,000 low price
$412 average price per foot
205 average DOM
5009 average size
More Homeowners Under Water With Their Mortgages | Armonk NY Homes – Robert Paul’s blog
Sometime, somehow, the foreclosure crisis will ease. But probably not anytime soon.
Home prices dropped 2.6% nationwide during the last three months of 2010, pushing more borrowers underwater, according to a quarterly real estate market survey from Zillow.com.
Now 27% of homeowners with mortgages owe more than their homes are worth. That’s up from 23.2% a quarter earlier.That will surely lead to higher foreclosure rates soon. That’s because being underwater is second only to unaffordable payments in leading to foreclosure, according to Zillow’s chief economist, Stan Humphries.
Additionally, the report found that more than one-third of all homes were sold at a loss in December. That trend has been on a steady uptick for the past six months, as homeowners try to find ways around foreclosure or out from under their homes.
The so-called “robo-signing” events of the fall also forced the number of underwater mortgages higher.
When banks’ foreclosure paperwork came under scrutiny, many halted all repossessions until they could straighten things out. With foreclosures no longer being cleaned out of the system, more homes stayed underwater rather than moving on to foreclosure.
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Armonk NY Homes
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Armonk NY Windmill by Robert Paul | Flickr – Photo Sharing!
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TheRobReportBlog | Armonk NY Weekly Real Estate Report
AemonkArmonk NY Real Estate Report | RobReportBlog
63 homes available
$14,995,000 high price
$469,000 low price
$1,350,000 median price
4921 average square feet
$418 average price per foot
209 average days on market
New York State Association of REALTORS, Inc. – New York housing market aided by tax credit, low mortgage rates in 2010 | Armonk NY Homes
via nysar.com
The federal homebuyer tax credit and low mortgage rates helped bring consumers to the housing market, particularly in the first half of 2010, despite overarching concerns about the economy. As a result, 74,718 existing single-family homes were sold in New York State in 2010, a decrease of 4.6 percent from 2009, according to preliminary existing single-family sales data accumulated by the New York State Association of REALTORS. Home values remained solid as the $215,000 annual statewide median sales price finished above both 2009 and 2008.
“Without the federal homebuyer tax credit, we would undoubtedly be telling a much different story about the Empire State’s 2010 housing market,” said Duncan R. MacKenzie, NYSAR chief executive officer. “The tax credit, low mortgage rates and large inventory combined to help New York State homebuyers overcome larger concerns about the economy.”
With little chance of another significant federal home buying incentive, the future of housing in our state may well be dictated by how state lawmakers address the enormous state budget deficit…
“Without the federal homebuyer tax credit, we would undoubtedly be telling a much different story about the Empire State’s 2010 housing market,” said Duncan R. MacKenzie, NYSAR chief executive officer. “The tax credit, low mortgage rates and large inventory combined to help New York State homebuyers overcome larger concerns about the economy.”
With little chance of another significant federal home buying incentive, the future of housing in our state may well be dictated by how state lawmakers address the enormous state budget deficit…
Armonk NY Real Estate Report | RobReportBlog | January 2011
Armonk NY real estate was UP 34% in 2010 compared to 2009. Very good news. The Armonk NY median price dropped 6.37% to $955,000. Sellers understand there is a lot of competition to sell and need to price accordingly.
2010 Armonk Sales Numbers
82 sold
3664 average square feet
$4,000,000 high price
$460,000 low price
$955,000 Median price
$337 average price per foot
215 average days on market
92.95% average sold to ask price
2009 Armonk Sales Numbers
61 sold
3906 average square feet
$5,100,000 high price
$425,000 low price
$1,020,000 Median price
$338 average price per foot
190 average days on market
91.56% average sold to ask price
5 Steps To An Armonk NY New Year’s Resolution | Armonk NY Real Estate
How to Make a New Years Resolution That Works
Do you remember the New Year resolutions you made last year?
If you’re like most people, you made New Year resolutions – but you probably didn’t stick with them all year long.
But New Year resolutions are a good thing – so what’s the secret to making and keeping your New Years resolutions?
1. Make Resolutions You Can Achieve
Most New Years resolutions can be achieved, but not all of them are realistic.
If you want to feel good about your resolutions, don’t set unrealistic goals. Saying “I resolve to lose 100 pounds this year” if you don’t know how you’re going to achieve your goal is a sure way to fail. Help yourself by only making New Years resolutions you can keep.
2. Make 2 or 3 Resolutions You Can Keep and 1 You’ll have To Stretch To Keep
By making realistic resolutions that you can keep, you’ll set yourself up to feel good about yourself when you achieve your resolutions.
And by making 1 New Years resolution that you’ll have to really work at to achieve, you’ll challenge yourself to be successful.
3. Write Down Your New Years Resolutions
Do you really want to make some changes in the New Year? Then you need to put at least a little thought into the changes you’d like to make.
Blurting out a few resolutions at a New Years party may be fun, but you probably won’t take them seriously. But if you take a few moments to think about some realistic changes you’d like to make – you’ll surprise yourself by being successful.
4. Put Your Written New Years Resolutions Someplace Where You Can Find Them
About a week after New Years, take out your list of resolutions and start planning how you’re going to achieve your goals.
Weight loss, making more money or travel, if your goals are achievable and you actually come up with a plan, your New Years resolutions will become a reality.
5. Celebrate Your Success
When you achieve one of your New Years resolutions, reward yourself and celebrate. Your friends will be amazed when you say “I just achieved one of my New Years resolutions.
New Years resolutions are a good thing. Improve yourself, make a positive change, do something you’ve always wanted to do. Make the New Year count – you’ll be glad you did.
Scarlett Johansson Loses $3 Million On LA Home Sale | Armonk NY Real Estate
Many American homeowners lost their shirts, their shorts and even their homes when the U.S. economy fell off the wall like Humpty Dumpty. Two years later the government still struggles to put it all back together again while regular hardworking Americans and stars of all stripes continue to be pummeled by the steep devaluation of their real estate investments, many of which were purchased at the peak of the recent real estate bubble.
Even though they priced them far below what they paid, there were oodles of celebs who failed to sell their homes in 2010 and many who lost substantial amounts of money, even when they did manage to offload their properties. And still other famous folks, like Latoya Jackson, Timothy Busfield and hip-hop entrepreneur Damon Dash, found themselves forced into foreclosure on luxurious and expensive residences they could no longer afford.
One of the biggest losers in the 2010 celebrity real estate game was idiosyncratic and stunningly beautiful actress Scarlett Johansson who plunked down a very A-list $7 million to buy a huge house in May of 2007 in the star studded Outpost Estates section of Los Angeles. (This was before she wed Ryan Reynolds; she and Reynolds made headlines this week when they announced their marriage was over after just two years.) Her neighbors included Oscar nominated desperate housewife Felicity Huffman and Oscar winner Charlize Theron. Property records show Johansson caught a very serious and costly case of the real estate fickle and sold the 1930s Spanish hillside villa at a pocketbook punishing $3 million loss in June of 2010.