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Must See Social Media Statistics | Armonk Realtor

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Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.

In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook.
If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board.
YouTube
 
YouTube
photo credit: webtreats
This may be well-known now, but it’s worth mentioning that YouTube is the #2 search engine on the web making it one great resource for traffic and leads.
As a matter of fact, Zappos reports that YouTube drove 250,000 visits to its website in 2012.
If you have no clue where to start with YouTube, check out our Complete Guide to Video Marketing.
Another resource is an interview that David Siteman Garland with James Wedmore. James talks about how he finds keywords with high search traffic, creates videos for those terms, and ultimately turns those views into email leads.
1. 700 YouTube video links are shared on Twitter every minute (source: Relevancy Group)
 
2. 500 years of YouTube videos are watched on Facebook every day (source: Relevancy Group)
 
3. The equivalent of 100 hours of video is uploaded to YouTube each minute (source: Kleiner Perkins Caufield & Byers)
 
4. 99% of US online specialty retailers use YouTube, up from 93% in 2012 (source: L2)
 
Facebook
 
Facebook
photo credit: Scott Beale
With close to a billion active users on the site, Facebook is a behemoth in the social media world.
Amy Porterfield is an expert on Facebook Marketing and has a great blog post about how to increase fans on your page.
Also, if you haven’t looked into Facebook Ads, it’s one channel worth checking out. In fact, at SmartShoot we were able to attract more leads at half the price on Facebook than we were on Google Adwords.
5. 79% of social media log ins by online retailers are with Facebook, compared to 12% for Google+, and 4% for Twitter (source: Gigya)
 
6. Facebook will account for 13% of worldwide mobile ad revenue in 2013 (source: L2)
 
7. Facebook users share 2.5B pieces of content on the site each day (source: Nielsen)
 
8. 70% of business-to-consumer marketers have acquired a customer through Facebook (source: Hubspot)

 

 

Must See Social Media Statistics | Social Media Today.

Why Your Brand Must Tell A Compelling Story | Armonk Realtor

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We think in story. It’s hardwired in our brain. It’s how we make strategic sense of the otherwise overwhelming world around us. – Lisa Cron, Wired for Story

It’s no longer enough to build a great looking web site that gets traffic.  Those are just the bare essentials and won’t take you very far.  In a world where we are inundated with inputs, your business and your brand must tell a compelling story. As human beings we’re wired for story.

Changing The Story on my About Page

A few days ago I came across an amazing article by Erika Napoletano about the 3 copywriting mistakes that are holding your business back.  When I looked  at it, I realized I was making all of those mistakes. So I decided to make some changes.

Here is the first version of my bio:

BLOGCAST FM founder/host Srinivas Rao has been a 2-time speaker at Blogworld Expo and was listed on Problogger’s annual list of 40 Bloggers to Watch in 2011. He’s a regular contributor to the adage 150 blog {GROW} and his work has been featured on Social Mouths, Write to Done, Dumb Little Man, Twitip, Kikolani, and many other social media and personal development blogs.

As you can see it was written in third person, and it’s just a list of my accolades. It’s not very relatable. There’s no sense of anticipation.

Below is the second version of my bio:

My name is Srinivas Rao and I’m a connector, instigator and corporate misfit who is allergic to cubicles and office buildings. I’m the guy you’ll hear shouting “let’s shift gears” in every episode of BlogcastFM. In other words I’m the host of the show.  I’ve never been particularly good at having a  ”real” job, been fired more than a handful of times, and if I wasn’t, I usually quit before I was going to be fired. It seems I was meant to set the world on fire instead. In April 2009 I graduated from business school, was completely

 

 

 

read more…

 

http://www.searchenginejournal.com/why-your-brand-must-tell-a-compelling-story/67086/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SearchEngineJournal+%28Search+Engine+Journal%29&utm_content=Yahoo%21+Mail

 

Home prices continue to ramp up nationwide | Armonk Real Estate

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Representing a new post-bubble high, Las Vegas experienced a 31.2% jump in annual home prices in July, becoming the first metro to surpass 30% growth since the beginning of the recovery.

In the latest home data index released by Clear Capital, July home price trends continued to be strong both nationwide and when broken down between the nation’s four major regions.

Nationally, home prices grew 9.3% from last year, and were up 1.6% over the previous quarter. Interestingly enough, national home prices remained 33.4% below peak values, indicating the new norm for the nation’s housing.

“While July home prices continue to ramp up throughout the country led by Las Vegas posting more than 30% yearly growth, let’s not forget a healthy recovery means moderation as the new normal takes hold,“ said Alex Villacorta, vice president of research and analytics at Clear Capital.

Over the last half of 2013, Clear Capital continues to call for a moderation in home price trends. “A rising price floor will dampen some potential homebuyers’ appetites, particularly as recent gains bring many markets back into pre-bubble equilibrium,” Villacorta added.

 

Home prices continue to ramp up nationwide | 2013-08-06 | HousingWire.

Bedford NY area sales highlights | Chappaqua sales up 80% – Bedford up 17% | RobReportBlog

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Sales
Armonkup 7%
Chappaquaup 80%
Pound Ridgedown 25%
Bedford Cornerseven
Bedford Villageup 17%
Bedford Hillsup 9%
South Salemup 7%
Katonahup 2%
North Salemup 11%
Mt Kiscodown 12%

U.S. Home Prices Continued To Increase In May | Armonk Real Estate

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Home prices in major U.S. metropolitan areas saw continued growth in the month of May, according to a report released by Standard & Poor’s on Tuesday.

The report said the S&P/Case-Shiller 20-City Composite Home Price Index jumped by 2.4 percent on a non-seasonally adjusted basis in May compared to a revised 2.6 percent increase in April.

Economists had been expecting prices to increase by 2.0 percent compared to the 2.5 percent growth originally reported for the previous month.

On a seasonally adjusted basis, the 20-City Composite Home Price Index rose by 1.0 percent in May following a 1.7 percent increase in April.

Compared to the same month a year ago, the 20-City Composite Home Price Index was up by 12.2 percent in May compared to expectations for 12.3 percent growth.

The annual rate of growth shown by the 20-City Composite Home Price Index for May reflected the strongest since March of 2006.

“Home prices continue to strengthen,” said David M. Blitzer, Chairman of the Index Committee at S&P Dow Jones Indices.

 

 

U.S. Home Prices Continued To Increase In May.

What Is a Home Warranty, and Do You Need One? | Armonk Homes

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When you buy a computer from Best Buy, you’ll be asked if you want to cover it with an extended warranty. Some people go ahead and pay the extra money, but not everyone thinks these warranties are a good idea. Consumer Reports almost always says they aren’t worth the money.

You might be surprised to learn that, sort of like the computer from Best Buy, you may have the option of buying a warranty for your home. Depending on your situation, a home warranty could definitely be worth the investment.

What is a home warranty?

For a fee of between $300 and $500 a year, depending on where you live, a home warranty covers the costs of repairing or replacing most any malfunctioning system in your home.

Let’s say your dishwasher starts leaking, your clothes dryer burns out, or your water heater won’t heat water anymore. If you had a home warranty, you wouldn’t have to call around to get estimates for repairs. You wouldn’t have to pay out of pocket to get it fixed, either.

Instead, you would just call up your home warranty provider. The warranty company would call the appropriate repair company it has an arrangement with. The repair company then would call you and set up an appointment. The company would send someone to your house to fix the problem, if possible, or replace the malfunctioning appliance with a brand new one. Your home warranty would cover the costs, though you’d probably be responsible for a co-pay of about $50 per incident.

Who should buy a home warranty?

Home warranties are particularly great for first-time Gen X /Y and Millennial home buyers who’ve been renters until now. They’re used to calling the landlord whenever there’s a problem, and a home warranty company takes over that role. These homeowners are working long hours and might not have the time or the energy to call around to find a plumber or an electrician to get quotes or bids, let alone wait around for the noon to 4 p.m. window for the repairman to show up. You can look at this web-site to know how to choose best plumber. Sometimes, it takes just one costly and unexpected system repair — and the drama associated with it — to realize the savings of a one-year home warranty.

But home warranties aren’t limited to Gen X, Gen Y or other first-time home buyers.  A homeowner can buy one at any time. Are you buying or do you own a 15- to 20-year-old home (or older)? Does the home have aging appliances and systems? A home warranty might be well worth your money. Many appliances and systems start to break down after 15 or 20 years, and you don’t want them all falling apart on you around the same time. Your real estate agent can give you referrals, and you can read reviews of home warranty companies on the Home Warranty Reviews site.

Home warranties are also great for investors or “accidental landlords,” folks who end up renting their homes out because they have to move and want to hold out until the market picks back up. If you’re not an experienced real estate investor and don’t have a network of repair folks, it might be easier to pay for the home warranty. The last thing you want is a tenant without hot water calling you day in and day out. If you have a home warranty, you can cut right to the chase, keep happy tenants and minimize stress.

If you shop for a home warranty, be sure to ask each company exactly what’s covered. If something isn’t covered (such as the plumbing system), ask if you can add on coverage, and if so, at what cost.

What Is a Home Warranty, and Do You Need One? | Zillow Blog.

Real estate investment trust yields robust rewards despite risk | Armonk Real Estate

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Sinking money into real estate investment trusts is considered to be one of Wall Street’s most complex investments.

Owning shares of REITs gives investors an opportunity to get investment exposure to real estate, including apartments, shopping centers and office buildings. But they’ve gained a reputation of being risky and confusing — especially after the industry was pummeled during the last real estate crash.

Even Lloyd McAdams, chief executive of Anworth Mortgage Asset Corp., makes no bones about saying his Santa Monica REIT does carry some risk. But it also has given shareholders high dividend yields as the real estate market has recovered.

“The potential magnitude of the risks we have to manage around has been the most daunting aspect of managing the business,” said McAdams, who has been CEO since the company was founded in 1998.

Market shocks have been a challenge for Anworth, whose portfolio holds residential real estate where the mortgages are secured by government guarantees from Freddie Mac,Fannie Mae and Ginny Mae.

Anworth’s stock price has had big gyrations because of the company’s ties to the housing market. The stock at one point traded above $15 before the housing crisis walloped the industry. It now trades for about $5 a share.

But analysts are bullish on the company’s prospects and hail its consistent dividend. The company has averaged about a 10% payout every year for the last decade. That compares to the 2.65% average weighted dividend yield for the Standard & Poor’s 500 index.

 

 

Real estate investment trust yields robust rewards despite risk – latimes.com.

Existing-home sales slip in June | Armonk NY Homes

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Growth in real estate image via Shutterstock.Growth in real estate image via Shutterstock.

Existing-home sales slipped in June, but ample pent-up demand and favorable buying conditions should keep the housing market from stumbling in the face of a recent surge in interest rates, the National Association of Realtors (NAR) said today.

“Affordability conditions remain favorable in most of the country, and we’re still dealing with a large pent-up demand,” said Lawrence Yun, chief economist at NAR.  “However, higher mortgage interest rates will bite into high-cost regions of California, Hawaii and the New York City metro area market.”

Amid the drop in home purchases, home prices continued to soar above year-ago levels, as inventory edged upwards, NAR said.

Existing-home sales dropped 1.2 percent to a seasonally adjusted annual rate of 5.08 million units in June from a downwardly revised 5.14 million in May, according to NAR.

During the same period, housing inventory rose 1.9 percent to 2.19 million homes, representing a 5.2-month supply of homes at the current rate of sales, NAR said.

That’s up from a five-month supply in May. But inventory in June was still 7.6 percent lower than a year ago, when there was a 6.4-month stock, according to NAR.

– See more at: http://www.inman.com/2013/07/22/existing-home-sales-slip-in-june/#sthash.bU0qivc0.dpuf

 

Existing-home sales slip in June | Inman News.

10 Plants Sure to Stop Deer in Their Tracks | Armonk Homes

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10 Plants Sure to Stop Deer in Their Tracks

 

 

10 Plants Sure to Stop Deer in Their Tracks | 10 Plants Sure to Stop Deer in Their Tracks – Yahoo! Homes.

Saving the Diamonds in the Rough – historic preservation | Armonk Real Estate

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pearl%202.jpg

Yesterday, the Pearlroth House, also known as the Double Diamond House, designed by Andrew Geller and built in Westhampton in 1963, was moved. As we noted in March, the Pearlroth house has unfortunately deteriorated over the years. The owner, Jonathan Pearlroth, the son of the original owners, wants a larger house for his family, so the house is now about 40 feet away from its original site.

pearl%203.jpg

Reinhardt / O’Brien Contracting, best known for the Houses at Sagaponac, moved the house, with Jake Gorst, Andrew Geller’s grandson, and Jonathan Pearlroth present. Reinhardt / O’Brien are building Jonathan a new 3500sf modern house designed by New York-based Cook + Fox Architects. The builders will now restore the Double Diamond house, after which it is planned to be opened as a museum.
· Pearlroth House [Official Site]
· Previous coverage of Pearlroth House [Curbed Hamptons]

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Saving the Diamonds in the Rough – historic preservation – Curbed Hamptons.