Tag Archives: Armonk NY Homes

Armonk NY Homes

9 Creative Ways to Use Social Media to Launch a Product | ArmonkRealtor

Are you looking for creative ideas to help launch your next product (or company)?

Want some actionable tips to employ social media in your next launch?

If so, keep reading as I explore nine ways we used social media to help launch a new project.

You’re sure to find unusual tactics that will help you with your next launch.

Why Social Media for a Launch?

Social media has changed everything when it comes to marketing.

Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media.  Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.

 

Like Social Media Examiner, you may have a blog or podcast—or perhaps a video series.  This means you are a media outlet and can leverage that following every time you launch.

Even if you don’t produce content, chances are pretty good you’ve developed relationships across social channels. All of these outposts provide a great opportunity to take the launch process to an entirely new level.

Let me show you how. Below are nine ways we employed social media to help launch a new initiative called My Kids’ Adventures.

Tip #1: Create a Teaser Campaign on Facebook

When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming.

My teaser campaign was code-named “Project Torch” and I referred to it every now and again on Facebook. As you can see below, a lot of folks were intrigued and wondered what I had up my sleeve.

I posted the result of a brainstorming session on Facebook, with the words blurred on the clipboard

Starting months before launch, I regularly posted random images of torches, Indiana Jones and updates about my progress on “Project Torch.”

People were private messaging me, calling me and emailing me (family, friends and business peers) wondering what in the world this secret project was.

Tips when doing a teaser campaign:

  • Experiment using Facebook posts with and without images.
  • Share progress images (I showed fuzzed-out logos we were working on).
  • Reference your “code name” in all of your updates to create natural curiosity.
  • Be very careful not to reveal too much too early (even to your closest friends and employees!).

Tip #2: Create a Video That’s Personal

Social media provides an amazing opportunity to connect with people. Why not create a video that reveals the need you hope to address while simply hinting at the solution?

The video below was put together in less than two weeks. Part was filmed with my iPhone while I was on vacation and the other part was done with the help of a guy at my church on a Saturday afternoon.

 

This video played an instrumental role in setting the tone for our new project.

How I unveiled the video

The above video was first formally revealed at Social Media Marketing World, following my keynote presentation.

I pulled a Steve Jobs and said, “But wait, there’s one more thing…”  I showed the video and spoke for about 5 minutes and that was it.

 

 

Read more….

http://www.socialmediaexaminer.com/social-media-product-launch/

U.S. News’ best nursing homes | Armonk Real Estate

An estimated 3.3 million Americans will live in the nation’s nearly 16,000 nursing homes during 2013. That number translates to 1 in 7 people ages 65 and up, and more than 1 in 5 of those 85 and older. They and their families will want and need a way to find a source of the best possible care. For many, it won’t be easy.

To help them, U.S. News has collected meaningful data and ratings about nearly every nursing facility in the United States, and built from them a searchable database designed to highlight the highest-rated homes likely to meet each user’s needs.

The data behind Best Nursing Homes come from Nursing Home Compare, a website run by the federal Centers for Medicare & Medicaid Services. CMS sets and enforces standards for nursing homes enrolled in Medicare or Medicaid, as most are. The agency also collects information from states and individual homes and assigns each home (other than a few too new to have built up enough months of data) a rating of one to five stars in each of three categories:

  • State-conducted health inspections
  • Nursing and physical therapy staffing
  • Quality of medical care

On January 2013, 3,036 nursing homes earned an overall rating of five stars from the federal government.

Top Places to Find Nursing Home Care

When it comes to finding a top-quality nursing home, residents of some states face a far easier task than others. While California and nine other states have at least a hundred top-rated nursing homes in U.S. News & World Report’s Best Nursing Homes ratings, several states have only a handful of nursing homes that meet the same standards.

 

 

U.S. News’ best nursing homes – 2013 – Caregiving – MSN Healthy Living.

More Britons Expect House Prices to Rise Next Year | Armonk NY Real Estate

Britons’ confidence in the housing market has risen, with more consumers forecasting price gains than declines in the next year, a survey by Halifax showed.

A gauge of the housing market measuring value expectations climbed to 40 in June from 33 in March, the mortgage unit of Lloyds Banking Group Plc said in an e-mailed statement in Londontoday. June’s reading was the highest since Halifax began the quarterly survey in April 2011. Fifty-two percent of respondents predict prices will advance over the next 12 months, with 12 percent forecasting decreases, it said.

“Sentiment regarding the outlook for house prices has improved markedly over the past quarter, continuing the trend seen since late 2012,” Halifax economist Martin Ellis said in the statement. “Nonetheless, the market still faces substantial headwinds with, for example, house prices remaining above the historical average in relation to earnings. Such factors are likely to prevent a sharp acceleration in house prices.”

The survey chimes with recent housing data that have shown an improving market. Reports from Hometrack Ltd., Acadametrics Ltd., and Nationwide Building Society all showed values rose in June as the Bank of England’s Funding for Lending Scheme and the government’s Help-to-Buy program eased the supply of credit.

 

More Britons Expect House Prices to Rise Next Year – Bloomberg.

10 Plants Sure to Stop Deer in Their Tracks | Armonk Homes

10 Plants Sure to Stop Deer in Their Tracks

 

 

10 Plants Sure to Stop Deer in Their Tracks | 10 Plants Sure to Stop Deer in Their Tracks – Yahoo! Homes.

Armonk’s Mariachi Mexico Restaurant Gets Makeover | Armonk Homes

For 23 years, Mariachi Mexico has been an Armonk institution. Now the restaurant is spicing things up.

The restaurant has undergone interior and menu makeovers thanks to new head chef Joana Herrera, who started in February. Herrera, a Hastings-on-Hudson resident who emigrated from Mexico when she was 11, previously worked at Mariachi Mexico as a waitress.

“I want to create a totally different vibe,” Herrera said. “This is one of my dreams. I want people to feel comfortable and relaxed.”

Herrera said she said wants customers to feel like they can come in and have a little bite to eat, and not have to order entrees.

“They can come in and have tacos and drink,” Herrera said. “I want them to enjoy the company.”

All types of music plays throughout the restaurant, from Spanish music to European techno to tango. The walls have been painted white, and a blackboard hangs in the back offering specials. Herrera, who graduated from culinary school in New York City, wants her passion for life to shine through.

“I believe in living each day to the fullest,” Herrera said. “You truly don’t know what’s happening tomorrow.”

A sign hangs in the center of the restaurant imploring customers to eat, drink, smile and love. The restaurant’s interior is inspired by Mexican artist Frida Kahlo. Herrera visits the Frida Kahlo museum whenever she is in Mexico City.

Herrera said she feels fortunate to be head chef of a restaurant, knowing how few get the opportunity.

“I am extremely excited that I have gotten to this point,” Herrera said.

Working on the strip in downtown Armonk is also something Herrera enjoys. Herrera said she enjoys people watching outside the restaurant, and is glad she is not working in an isolated area.

When it comes to the menu, Herrera is very high on the restaurant’s chips, offering homemade plantain chips and blue tortilla chips. She described the food as Mexcian with a New York flare. Herrera cooks her food using epazote and guajillo chili.

Herrera said she loves street food, and has a real affection for tacos.

“Tacos are so enjoyable,” Herrera said. “You cannot turn down a taco.”

Tacos al pastor is her personal favorite, but the rest of the menu comes at a close second.

“I like everything,” Herrera said. “It’s hard to grow up in Mexico and not end up loving food.”

Mariachi offers light and healthy food, that Herrera said will fill patrons up and she is always working on the menu to satisfy the needs of customers.

“I want people to walk out with a big smile,” Herrera said. “From the food, décor and music to the smiles of the staff, I want them to have a good experience that reflects how hard we work.”

Mariachi Mexico is at 405 Main Street in Armonk. For more information, contact (914) 273-6805 or visit the restaurant’s website.

 

Armonk’s Mariachi Mexico Restaurant Gets Makeover | The Chappaqua Daily Voice.

Indians bought $ 3.5 billion US realty in year ending March 2013 | Armonk Real Estate

Indian buyers accounted for nearly $ 3.5 billion of the $ 68.5 billion that foreigners spent on purchasing homes in the United States during the 12 months ending March 31, according to the National Association of Realtors.

 

Although the falling rupee appears to have dampened some enthusiasm for foreign properties, buyers from India once again made the Top Five foreign customers who have historically accounted for a bulk of realty purchases in the United States. Canada, China, Mexico are the top three countries buying into the United States, followed by India and the United Kingdom.

 

In the latest NAR survey, these five countries accounted for approximately 53 per cent of the reported international transactions. Buyers from 68 countries across the world purchased homes in the US, where it is relatively easy for foreign buyers to purchase homes.

 

While Indian buying peaked in 2009 when they accounted for 9 per cent of all foreign purchases, Chinese, who accounted for only 5 per cent that year, have surged ahead to buy 18 per cent of all realty sold to foreigners during the year ending March 2013. At a median price of $425,000, the Chinese are also buying more expensive homes than other foreign buyers, who spent a median of nearly $276,000 on US homes.

 

The median price of homes bought by Indians was $ 300,000 (about Rs 1.8 crores at current value, but closer to Rs 1.5 crores in 2012 when the rupee was around 50 to the dollar). It was lower than the median price of Chinese homes but higher than what Britons ($ 250,000), Canadians ($ 183,000) and Mexicans ($ 156,250) paid for their homes. The median price of homes bought by Americans is only around $ 220,000, attesting to the wealthy Chinese and Indian footprints in the U.S market.

 

According to the NAR report, international non-resident clients are likely to be substantially wealthier than the median domestic buyer, and are usually looking for a trophy property abroad after having met essential living needs in their home country.

 

The survey shows that among the reported destination states for buyers from India, the top states were California, Tennessee, Connecticut, and New Jersey. According to information from realtor.com, as of March 2013, the five markets of greatest interest to potential Indian buyers are Los Angeles, Orlando, Chicago, Dallas, and Houston. Indian buyers include those on temporary guest worker visas such as H1-B, but exclude Indian-Americans or American citizens of Indian origin.

 

Based on data from the survey, the bulk of properties purchased by Indian buyers were in the suburban area. Approximately 90 per cent of reported purchases were detached single-family properties and 7 per cent were commercial properties. Approximately 21 per cent of the reported purchases were all-cash.

 

According to the NAR, international purchasers typically buy detached single-family homes, which they intend to use for primary residence and for longer than six months. International students enrolled in US colleges and universities (usually funded by wealthy parents), recent guest workers and potential immigrants intending to settle down in the U.S, and professional and managerial employees of businesses and institutions who are in the US on a temporary but extended visit may plan on using the property year round for primary residence.

 

Since non-resident foreigners are limited to 6-month stays in the US, such international buyers generally expect to use the property for vacation/rental purposes and as an investment, the NAR report says. About 42 per cent of reported international transactions were intended for primary residences.

 

Indians bought $ 3.5 billion US realty in year ending March 2013 – The Economic Times.

High Price Low Cost SEO | Social Media Today | Armonk Realtor

Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers’ traffic and yield one of the highest long-term returns on investment of any digital channel.

 

Ranking well in Google has obvious benefits to one’s business. More qualified traffic equals more revenue and customers. As such, this led a lot of companies to take shortcuts in their link building for years because the reward far outweighed the risk.

 

Some examples of link building tactics that used to work include: Over-optimization of anchor text, low-quality links and creating dummy blogs with robot-generated text.

 

What is the common theme here?  Little to no effort in order to generate these links. Much of it could be automated or purchased relatively cheaply and the low costs yielded tremendous returns until February 2011. That’s when Panda hit, and it hit hard. Then in April 2012 another major update hit: Penguin. This focused primarily on the sources linking to Websites.

 

After the dust settled, Warren Buffett’s famous saying “when the tide goes out, you see who was swimming naked,” which was intended for those who played the stock market and were heavily leveraged could also apply for many Websites’ SEO. The tide went out on low cost link building and many company’s link profile was naked, resulting in losses of traffic and thousands to millions of dollars for many Webmasters.

 

Unfortunately for these companies, regaining lost rankings was not as easy as drawing a line in the sand and doing things right from that point on. The cost was exponentially greater because these companies needed to factor in the price of fixing the old issue before moving on towards the newer, cleaner link building.

 

Earning trust today in Google takes time. A lot of it. It involves building relationships with real people, at authoritative Websites, and distributing quality content across the Web that provides real value to the audience that engages with it. The links earned from quality content tells Google’s crawlers that Web sites of authority trust you enough to link to you.

 

Google can also quickly discern which content is more valuable than others based on the number of times it is shared across the social Web. Obviously the easiest way they have insight into this data is from their own social property Google+. However, since most Twitter tweets are public, their crawlers can also determine how frequently the content has been shared on this massive social network.  In addition, Facebook’s API can quickly indicate how many times a given domain and page have been shared on its site.

 

The times have changed. Continuing with old link building practices is only a recipe to digging an even deeper grave for a Website’s SEO. Costs associated with link building today have increased mostly because of the time involved, but the end result is the same: prominent visibility in Google which leads to more awareness and customers for your brand.

 

High Price Low Cost SEO | Social Media Today.

Armonk sales down 7%- Prices up 17% | RobReportBlog | Armonk Real Estate

Armonk NY Real Estate ReportRobReportBlog
20136 months ending 7/52012
36Sales39
$9,974,999.00median sold price$847,500.00
$378,000.00low sold price$350,000.00
$3,900,000.00high sold price$9,300,000.00
4364average size3832
$301.00ave. price per foot$331.00
226ave days on market214
$1,349,696.00average sold price$1,414,097.00

REOs and Short Sales Drive up Prices | Armonk Real Estate

Though in past they have been a drag on local home values, foreclosures and short sales actually are now rising in price so much faster than normal homes that they are driving up price increases and pulling normal homes with them.

In a reversal of their traditional relationships, since at least April distress sales (REOs and short sales) have been driving the price recovery on a national level, according to the latest home price data from CoreLogic.

April home prices nationwide, including distressed sales, increased 12.1 percent on a year-over-year basis in April compared to April 2012. On a month-over-month basis, including distressed sales, home prices increased by 3.2 percent in April compared to March.

However, excluding distress sales, prices rose only 11.9 percent in April year-over-year basis compared to April 2012. On a month-over-month basis, excluding distressed sales, home prices increased 3 percent in April compared to March.

Distress sales outpaced normal homes by an even greater margin in May, according to CoreLogic’s monthly price report released today. The gap between year-over-year national price increases without and with distress sales grew from .2 percent in April to .6 percent in May.

Home prices nationwide, including distressed sales, increased 12.2 percent on a year-over-year basis in May compared to May 2012, a slight increase over April. This change represents the biggest year-over-year increase since February 2006 and the 15th consecutive monthly increase in home prices nationally. On a month-over-month basis, including distressed sales, home prices increased by 2.6 percent in May compared to April.

 

REOs and Short Sales Drive up Prices | RealEstateEconomyWatch.com.

Octavia Spencer Buys Toluca Lake Home | Armonk Homes

Closing on a Toluca Lake house and making a red-carpet appearance for her latest film “Fruitvale Station,” Octavia Spencer’s keeping busy.

The Academy Award-winning actress just bought a 1,714-square-foot home for $841,500, according to property records. In the world of Los Angeles real estate, anything less than $1 million is typically not used as a celebrity’s primary residence. Time will tell whether Spencer moves in permanently or uses the place as a weekend getaway.

While modest in size, the 1927 Spanish-style home is filled with character — from dark hardwood floors and plantation shutters to vintage tiles and original fixtures. The property is also in a great location: a block and a half from Toluca Lake boutiques and restaurants on Riverside Drive.

Spencer received several prestigious accolades including an Academy Award and Golden Globe for Best Supporting Actress for her role as Minny Jackson in the 2011 film adaptation of “The Help.” The 41-year-old actress has several film and television credits on her resume, though she started her career as an intern on the set of a movie starring Whoopi Goldberg.

 

Octavia Spencer Buys Toluca Lake Home | Zillow Blog.