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Case Study: Advanced Content Marketing | Armonk Realtor

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Case Study- Advanced Content Marketing

Content is a two syllable word that has become an online marketing strategy.  Its impact has far reaching effects that belies its verbal simplicity. It  influences search engine results, drives online engagement and can create brand  awareness at velocity when it goes viral.

With Google’s recent updates, the role of content has increased in priority.  The search giant is now rewarding sites with higher rankings that offer unique  content that delivers a quality user experience.

This means that progressive brands need to become publishers and not just  advertisers. Advanced content marketing is a human and creative art form with  soul enabled by technology and process driven. It is multi-media content at  scale that leverages a brand’s reach that is efficient and amplified.

Is corporate media getting better than mainstream media?

In a recent article on the Hubspot blog, Dan Lyon poses an intriguing question.

“Is corporate media getting  better  than mainstream  media?”

He then cites examples of Microsoft, General Electric and Google who are  using both technology and their great content archives to “out publish” existing  traditional media companies.

I think that in some cases he may be right.

Today’s companies do have the technology and platforms to go it alone. They  often have the marketing CRM’s, databases, access to vast libraries of content  and the technology to make a traditional newspaper brand look bland.

Marketing and publishing has been democratized

Technology changes have put the power in the users hands. Companies don’t  need to understand how to use a printing press.

  • Want to publish. Launch a blog
  • Need to design and create an online magazine. Hire a designer, assign an  editor and writer and create your brand magazine using Photoshop.
  • Have the impulse to shoot a video. Buy a $1,000 video camera, create a video  and upload it to YouTube
  • Feel the motivation to market. Amplify your content to your Facebook and  Twitter fans and followers

Should some advertising dollars be moved to publishing?

Companies such as Red Bull are moving their spending from advertising to  publishing. They are also about creating “conversations around the  brand” not “about” the brand. This means creating content that has  heart and soul of the brand embedded but not mentioned.

No-one wants to talk about the drink but the lifestyle that revolves around  the brand image.

Advanced content marketing case study:  Lorna Jane

Lorna Jane is an “activewear” label for women that has been around for over  20 years. The brand is about fitness and fashion for women. They have embraced  the the strategy of advanced content marketing.

Their aim “to inspire women to live their best life through active  living”. Their mantra and mission is based upon a three pillared philosophy  of:

  • Move
  • Nourish
  • Believe

“Lorna Jane is not simply a clothing label, it is a way of life”. They are about fitness and a healthy lifestyle.

Lorna Jane’s marketing is not about talking about its product but being a  publisher. The heart and soul is about creating conversations around the  brand.

Jessie Dean, the Digital Marketing Manager at Lorna Jane has a team that  includes:

  • Social media specialist
  • Social media coordinator
  • Editor of “Move Nourish Believe”

They have also created a separate and secondary brand that is about the  lifestyle and mission that is core to the Lorna Jane message.

 

 

 

Read more at http://www.jeffbullas.com/2013/11/27/case-study-advanced-content-marketing/#CgUbpkk6o1KJEJiZ.99

How Many Homes in the Country Are Still Underwater? | Armonk Homes

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In addition to low housing inventory, the unprecedented amount of monetary easing from the Federal Reserve has acted like a life preserver to the real estate market. However, many Americans still find themselves underwater or anchored to their current homes.

In the third-quarter of 2013, the national negative equity rate declined at its fastest pace on record to 21 percent of all homeowners with a mortgage, according to Zillow’s latest Negative Equity Report. In comparison, 23.8 percent of homeowners with a mortgage were underwater in the previous quarter. The peak was made in the first quarter of 2012 at 31.4 percent.

The national negative equity rate has now declined for six consecutive quarters, and fell below 25 percent earlier this year for the first time since Zillow began using its current methodology in 2011. In fact, around 1.4 million American homeowners were freed from negative equity during the third quarter. While this is a significant improvement, many people are still trapped in their homes.

 

 

http://wallstcheatsheet.com/stocks/how-many-homes-in-the-country-are-still-underwater.html/?ref=YF

 

Modern Desert Oasis in Scottsdale Asks $10K a Month | Armonk Real Estate

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Location: Scottsdale, Ariz. Price: $10,000 a month The Skinny: There are two ways to approach winter vacations: embrace the cold and snow with a ski trip or guilt-induced journey home for the holidays, or extend bathing suit season by heading south in search of warmer weather and outdoor activities that don’t involve snow boots or ice fishing saws. For fans of the second approach, this furnished rental in Scottsdale, Ariz., offers easy access to all the outdoor things that don’t require frozen water, starting with swimming in the backyard pool and widening out to hiking in adjacent Tonto National Forest. With city and desert views, telescoping glass walls that open the living area out to the courtyard, and a fire pit, this gated golf community home is the perfect backdrop for pool-side selfies blasted out to shivering, sweater-clad friends and family back home. For those cold Arizona nights, the three-bedroom, four-bathroom Desert Modern also has indoor activities covered with a media room and indoor/outdoor wet bar. The owners are asking $10K a month (which does not include access to the development’s five Jack Nicklaus-branded golf courses) with a six-week window of availability. —Scott Garner

7 Things to Do Before You Move Into a New House | Armonk NY Homes

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Our son and daughter-in-law just purchased their first home.  It’s in a location that allows an easy commute into Boston, where our son works, and is just a few towns away from where his wife works.  The house is in a older suburb adjacent to Boston, and is itself older and in need of some TLC.  So rather than move in right away, the new homeowners will stay in their apartment until the lease is up.  They’ll spend just about every free moment of the few months getting their house ready to live in.

Of course, we didn’t let them do all of this alone.  Uncle Ralph and I traveled to Boston to spend a week helping them clean, paint and otherwise get the house ready.  One of the things that we really helped with is how to prioritize tasks.  Since it’s getting close to winter, we stressed the importance of getting only the most basic outside things done.  Fixing up the yard, cleaning the siding, touching up the paint etc. can all wait for the spring.  What really needed to be done is the inside, not only so they can move in but so they can live there comfortably through the approaching winter.

With that in mind, here’s a list of tasks that needed doing.  It’d be great to hear from you what your list of tasks would be.

traditional exterior by Sapia Builders Corp.
Sapia Builders Corp.
1.  Change the locks on the exterior doors. As soon as the closing is over and you’ve gotten the keys to your house, either buy and install new lock sets or call locksmith service to come to the house to switch them out.  Let’s face it, the previous owners, Realtors, maintenance folks and who knows who else are all likely to have keys to your place.  For some peace of mind and as a necessary step in making this house yours, get new locks installed immediately. The locksmith walnut creek ca provide locksmith services such as: lock & key cutting, lost car keys replacement, re key and unlock door assistance. Locksmiths of today go beyond just audits and installation, they offer services to maintain and upgrade these systems installed by them. Brisbane locksmith come to offer services as a package of tasks that include auditing a space that requires security, upgrading existing systems, installing new security systems, installation of sophisticated security and vigilance equipment such as sensors, radars, security cameras and CCTV recording systems.
2.  Get the house cleaned up. While many folks will leave the house clean for you, some won’t.  Even if they do, you’ll want to clean everything for yourself.  You can hire a service to do a deep house cleaning, something I heartily recommend if time is tight, or you can do it yourself.  If you do it yourself, set up an area with all of the supplies and tools you’ll need to get the job done: buckets, brooms, mops, a vacuum, cleaners for each type of surface etc.  By hiring professional removal companies, like reliable removalist in Sydney, you’ll be able to clear out your rooms better in order to clean it up more thoroughly. Washing down cabinets, counters and plumbing fixtures and cleaning the carpeting etc. will make you feel good about the house. And don’t forget a healthy supply of rubber gloves. There are many good Carpet Cleaning Company who are always ready to clean house.
3. Paint all the walls and ceilings. This can be really time consuming, so you’ll probably want to hire professionals if you can. There’s no point in just slapping up a coat of paint if the walls and ceilings are damaged — if they have cracks, holes and other defects. Prepping these surfaces can be a real chore. So unless you have a relative or two who can help, save yourself a lot of time and just hire someone.
Also, if you’re short on time and the house is in dire straits and every surface needs painting, consider one neutral color for every room. This will just make it easier and limit the number of decisions you’ll have to make now. You can always go back and repaint rooms the colors you want as time permits.
4.  Get some organizers.  Many older houses suffer from closets that have a simple pole and shelf (if that).  Look at where you’ll store what and get the closets outfitted to accommodate everything, to make moving in less stressful and your life in the new house more enjoyable.
And don’t just look at the closets.  Think about where you’ll put everything, from winter boots to laundry detergent.  A well-placed extra shelf, coat hook etc. will go a long way toward making the house that much easier to live in.

Armonk NY Real Estate Weekly Report | #Robreportblog

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Armonk   NY Weekly Real Estate Report11/14/2013
Homes for sale85
Median Ask Price$1,999,000.00
Low Price$499,000.00
High Price$24,900,000.00
Average Size5800
Average Price/foot$456.00
Average DOM166
Average Ask Price$2,953,827.00

How to Dramatically Increase Pageviews on Your Website | Armonk Homes

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One of the most perplexing problems when it comes to starting an e-commerce company is: how do you get people to visit your new site? Even when you have trendy graphics and great content, you suddenly enter a vast megaverse of competing sites. Fight the temptation to start outright paying for the clicks via Web ads. There are low-cost ways to increase views on any site for any business.

I checked in with several search engine experts to find out the latest techniques to draw attention to a new company site. This is a two-part story. The experts offered their best suggestions on making sure your site is listed at a top position on Google and other search engines. For many of these tips, I’ll implement them on a test site and report back on the results over a period of a few months.

1. Focus on keywords, title tags, and headers. Most of the grunt work for increasing pageviews falls on your dev team and the formatting of pages. Ryan Turner, the co-owner of the Web design company 3Prime, told me you have to do the hard work of searching for keywords in your industry (using tools like the Google Keyword Planner). Each page has a URL, title tag, and header tags (like H1). These should all include the keywords.

“Get specific by making the keywords three to four words long,” Turner says. “Once you have your keywords, make sure you have one great page for each keyword.”

Brandon Howard, the owner of the Web services company Allmywebneeds.com, suggests creating one specific landing page on your site for each keyword. So, for example, a party supply company might create a page each for balloons, wrapping paper, posters, etc. “You want the landing page to load quickly, be graphically appealing, and allow the user to quickly find what they are looking for,” he says.

2. Create vanity linkbait. This one is slightly controversial, depending on your industry. But I’ve also seen firsthand how this can work. Russ Jones, the CTO of Web marketing company Virante, told me the basic idea is to create pages that are targeted at specific influencers and high-profile experts. Here’s an example: Let’s say your start-up wants to create content around the topic of business plans. One approach would be to create a page with a top 10 list of famous business plans, using strategic keywords and tags. Then, you’d start a social network campaign where you let the influencers at those companies know about the link.

The key, says Jones, is to keep repeating this over and over again to increase traffic. But don’t forget: the content has to be interesting as well.

3. Focus on YouTube as much as Google. Alex Genadinik, the founder of business plan app Problemio, told me YouTube can be a goldmine–it’s essentially the second biggest “search engine” in the world next to parent company Google. Every company should have at least one YouTube Channel, filled to the brim with SEO terms and links.

“YouTube is the most versatile tool in your marketing arsenal,” he says. “It is easier to rank on YouTube than on Google, and YouTube videos tend to be more socially shared as well.”

The result? Genadinik says Google will parse the YouTube content and the crosslinks will drive more traffic to your site. My favorite example: a friend of mine runs a small business almost entirely from the traffic he gets from one YouTube video.

4. Do way more blogging. One of the secrets to increasing pageviews is to have more incoming links, which Google uses to help rank your site. When you write posts on other sites and you link back to your company site, it pumps life into your SEO, says Nora Leary, an Account Supervisor at digital marketer Uplifted. Leary says social media activity has a similar effect–links on Twitter and Facebook help people find the site but they also create linkbacks that improve search engine ranking.

5. Don’t forget about email marketing. Maybe you already know how to use MailChimp and have an active email marketing campaign. Still, it’s easy to forget how valuable an email campaign is for increasing pageviews. “Emails that reach your customers directly and keep providing points of interest will tempt users back to the site,” says Catherine Gluckstein, the president of SumAll, a business-centric social media manager. “For example, LinkedIn does this very well with their targeted emails about who has recently looked at your profile, or top newsmakers you may wish to follow.” Often your customers need just a quick prompt to return. But always remember to offer some real value.

http://www.inc.com/john-brandon/how-to-dramatically-increase-pageviews-on-your-website.html

Armonk NY Election Results news | Armonk NY Homes

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Moving Forward Together
Dear North Castle Resident,
Please forgive me for sending one last email blast now that our Town’s turbulent political season has, thankfully, come to a close. I want to thank every North Castle resident who made the effort to vote on Tuesday; your vote was your voice, and the majority of those who went to the polls expressed a desire for change. To those who voted for me, I pledge to do my very best to serve all the residents of North Castle, and I am humbled by your support and confidence in me. For those who supported the other well qualified candidates, I hope you will give me the opportunity to prove my ability to be fair, hard working, and non-partisan over the next four years.
I would also like to remind you to take a moment to observe Veterans Day tomorrow, Monday, November 11th. North Castle’s American Legion Post 1097 located on 35 Bedford Road in Armonk, will hold its annual Veterans Day Service at 11:00AM. Although the first Armistice Day was proclaimed by President Woodrow Wilson on November 11th, 1919 to honor those who died in World War I, in 1947 it was expanded to celebrate all veterans, not just those who died in World War I. North Castle has countless men and women who have over the decades served our country. Let’s remember them and honor them on Veterans Day.
As we approach in the next two months the various holiday celebrations, I wish you and your family all the best, and look forward to 2014.
Sincerely,
Barbara DiGiacinto