Social media “experts” abound these days. Many send conflicting messages every time technology changes, delivering “urgent” signals to hop on the next big thing or be left in the dust.

If someone refers to themselves as a social media expert, your first red flag should go up. The landscape of social media is huge. Someone may be an expert in strategies, tactics or particular channels (for example, Mari Smith is an expert in Facebook), but an expert in all of social media? Nope.

If you hopped on every bandwagon as instructed, you would be in a constant state of disarray. How could you possibly have time to run your business?

The following are directives you may receive as you search the Web, and things to consider as you hear them.

1.  ”Be on every social media channel or be left behind”

Particularly for those just getting started, this will take you down before you begin. If you have a goal of running a marathon, are you going to put “run 26.2 miles” on your calendar tomorrow morning? No. You would map out a plan that takes you from point A to the point of reaching your goal in digestible pieces. This sort of overwhelming statement is what causes people to procrastinate — sometimes for years

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