Update your marketing, or get left behind | Mt Kisco Realtor

You update your clothing and your technology, but have you updated your marketing? If you’re still using the same old outdated tactics from five, 10 or even 20 years ago, it’s time to freshen up those old approaches with a new look for 2013.

With all the buzz about video, mobile and social media, it’s easy to get caught up in the never-ending chase for the latest shiny new object. On the other hand, it’s also just as easy to become complacent and to keep on doing what you have always done.

The challenge is that if you constantly chase what’s new, you don’t develop consistent systems. On the other hand, if you don’t adapt regularly, you’ll be left behind by the agents who do.

So how can a busy agent like you determine what needs a remake? Here are some useful tips.

1. Real estate is, and always will be, a face-to-face business

Does calling on owners of expired listings, for-sale-by-owners (FSBOs) and door knocking still work? Absolutely! These tried and true techniques that put you in direct contact with owners are as effective today as they were 50 years ago.

– See more at: http://www.inman.com/2013/05/20/update-your-marketing-or-get-left-behind/#sthash.Nw89CfqV.dpuf

Update your marketing, or get left behind | Inman News.