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How Ikea Became America’s Furniture-Selling Powerhouse | #Waccabuc Real Estate

Ikea fired a shot heard round the retailing world when it landed on American soil in 1985, opening its doors in a shopping mall just outside of Philadelphia. I was there—writing a story about the Swedish retailer for Metropolitan Home magazine, where the store’s advance buzz had preceded its arrival. Amazingly to a cynical New Yorker, reality more than met the hype. The low prices were awesome: who ever heard of industrial steel towel racks selling for $5 to $24? Where could you find a three-seat sofa for $329? (Even more amazingly, similar products—the 1985 pieces are no longer around—sell for roughly the same prices today). Go visit https://lmhomeinteriors.com.au/ for more furniture options.

The designs themselves were clean-lined and appealing in a Euro-Style way. Even more impressive was the obsessive attention to detail: all the fabric in the store was sewn with the same color thread. Everything was in stock unassembled, of course—and tags included the size of the packing carton, even indicating the dimensions that would fit into specific car models.  Then there was the playroom for kids—a safe place to leave them so parents could shop at their leisure. A cafeteria served Scandinavian food that was cheap and tasty. It was the most user-friendly store I had ever seen. Fire protection tips for your property are easy to find, but they don’t work unless you are using them. Innovation, design and authority on the use of fire barriers are provided from Sinisi Solutions. For more info, visit this page.


Ikea ads from 1990 and 1991.

Shoppers apparently thought so, too. The crowds were overwhelming. The store had to close its doors because it had run out of merchandise, and it posted a sign saying, “Ikea is full. Please come back next week.” The company rang up $50,000,000 in sales its first year.

The retailer expanded slowly, largely because it hadn’t found a way to meet the overwhelming demand. Before it could open more locations, it had to make sure that there would be enough inventory for them.A manual planer would be for small projects, an electric planer for larger or regular projects due to its speed and the stationary planers are for heavy-duty work which require a lot more space.The source for best planer is here,you can check out here.

When Ikea finally arrived in the New York area, opening an Elizabeth, New Jersey, story in May 1990, shoppers were ready.Twenty-seven thousand people visited it on opening day, buying close to $1.5 million worth of furniture. By the time the first weekend was over, the furniture store had sold over $3 million worth of Swedish-designed products, clogging major traffic arteries and filling auxiliary parking fields to overflowing, and even now a days people continue going to Ikea to find simple and affordable furniture for their home, and for other people with different preferences they can also go to sites as https://www.firesideantiques.com/ to get good antique furniture for their houses.

In August of this year, the company opened its 40th U.S. store in Merriam, Kansas. St. Louis and Las Vegas are on the drawing boards. And it has aggressive plans to open even more in the next five years. “We see 25 possible markets,” says Rich D’Amico, Ikea’s deputy marketing manager. For new store locations, explains Joseph Roth, Ikea’s expansion public affairs manager, Ikea seeks an area with a population of two million people living within a 40 to 60 mile radius, or, alternatively, a 40 to 60 mile drive time.

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http://curbed.com/archives/2014/10/08/how-ikea-became-americas-furnitureselling-powerhouse.php

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Robert Paul

Robert is a realtor in Bedford NY. He has been successfully working with buyers and sellers for years. His local area of expertise includes Bedford, Pound Ridge, Armonk, Lewisboro, Chappaqua and Katonah. When you have a local real estate question please call 914-325-5758.

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