As a brand strategist, I encourage my clients and authors to stay positive and never criticize, condemn or complain on Facebook. (Dale Carnegie principles) It’s so easy to be misconstrued in a written text, and you can’t always tell when someone is kidding or simply being snarky. (And your audience may not appreciate the snark in the first place.) What could be just a rough day on your part could sound like whining and ingratitude to the casual reader, and over time may form a perception that your personal brand isn’t one you’d be proud of.
– Malena Lott, brand strategist and author, Athena Institute