Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Streamlines Ad Offering: Facebook says they plan to “streamline the number of ad units from 27 to fewer than half of that” while mapping all of their ads to “the business objectives marketers care about—be it in-store sales, online conversions, app installs, etc.”

Facebook will eliminate redundant ads. “This includes removing the Questions product for Pages because marketers can simply ask a question in a post and get answers in comments.”

LinkedIn Lets You Enrich Your Updates: After recently giving you the ability toadd rich media to your profile, LinkedIn now also lets you “directly upload images, documents and presentations to the updates you share from the LinkedIn Homepage.”

LinkedIn’s new feature allows you to “add a richer and more visual component to your professional discussions.”

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

• What Facebook apps do you use?
• Do you need a social media policy?
• If you don’t use WordPress for your blog, why?
• Which tablet or smartphone app do you use most?

LinkedIn Gives You a New Look at Who’s Viewed Your Profile: LinkedIn has rolled out “a new, simplified look and feel for Who’s Viewed Your Profile to make it easier for you to get a snapshot of who, what and how you are being discovered on LinkedIn.”

“Who’s Viewed Your Profile can also give you insights on how often your profile has been viewed and what connections or groups you have in common with them.” Premium members get additional filters.

SlideShare Announces Richer RSS Feeds: “SlideShare’s RSS feeds just got richer, with each content item now including a full image of the first slide. For developers building upon SlideShare, this enables them to create even more visual apps than before.”

Facebook Reduces Ad Options: This Week in Social Media | Social Media Examiner.