On November 2, animal lovers everywhere will be watching election returns from the State of Missouri as its citizens decide the fate of the Puppy Mill Cruelty Prevention Act, which will appear on the ballot as “Proposition B.” If passed, the Act will vastly improve the lives of dogs in Missouri’s commercial breeding operations by limiting the number of breeding dogs to 50 per facility and requiring basic elements of humane care including clean water, regular exercise and adequate rest for female dogs between litters.

With just over three weeks to go until Election Day, Missourians for the Protection of Dogs/YES! on Prop B—a coalition of animal welfare groups that includes the ASPCA—has intensified its efforts to get state voters to the polls by producing and airing four short television commercials. The first 30-second ad, which you can watch below, began running on October 4 in St. Louis, Kansas City, Springfield, Columbia/Jefferson City, Joplin and Cape Girardeau.