There are many ways to market your business, and living in the Internet age means that there is more data being transferred from one place to another than ever before. There are about 140 million tweets and about two million videos being created each day, and being part of this data transfer by using infographics is one of the best things you can do to promote your business. Your infographic could be tweeted, shared on Facebook or Pinterest or emailed to thousands of people in a single hour.

What are Infographics

Infographics are a mix of writing, analysis and design that are ideal for sharing data about your company. They are an ideal marketing tool in the Internet age. Infographics should be both visually compelling and full of valuable information. A graphic that is well done is like visual shorthand that can potentially go viral. It is a wonderful medium for making complex data easy to understand.

Infographics combine images, text and design to tell a story. The story may be about your company as a whole or it may be about a specific product or service. Infographics that are designed well beg to be shared over and over again. Graphics and text are both great ways to share information, but combining them can turn your advertising into a visual powerhouse that cannot be matched by competitors.

Infographics are a Growing Trend

The use of infographics as a marketing tool is still in its infancy. Most people who use this tool began using it six months ago or less and have been shocked by its power. The use of infographics has increased by more than 800 percent in the last two years and continues to grow daily.

Why You Should Use Infographics for Marketing

You have probably seen hundreds of infographics designed by other business owners to promote their businesses. The question is how infographics can help you market your company.

Easy to Share

Most people are very visual and process visual information faster and easier than information that is conveyed through text. Infographics are more likely to be shared on sites like Facebook and Pinterest than plain text because they are more engaging. Most people scan the content that they read online and only remember the things that grabbed their attention.

Attractive

Sharing information about your company and the products and services you offer is wonderful, but people are likely to ignore information presented in plain text, even if it is well-worded and engaging. People love facts, and presenting the facts in an attractive way makes your content likely to be shared across the Internet. It is essential to spend time creating infographics that are both attractive and informative. Having your friends and family look at your infographics before you share them with the world is smart because they may catch errors or give you suggestions on how the graphic could be improved.

Viral Capabilities

It is very rare that plain text information goes viral, but infographics frequently go viral, simply because they are fun and attractive as well as easy to share on blogs and social networking sites.

Coverage Worldwide

Infographics provide global coverage that text-based printing can’t compete with. They can be published online and instantly shared with millions of people around the world. Even people who speak a different language have an easier time understanding infographics than plain text.

Embeddable

Another wonderful things about infographics is that they are easy to embed into a website or blog. When an infographic is designed, developed and published, the embed code is provided. The code creates an automatic link from the site that your infographic is posted on to your website or blog. This is a wonderful way to bring more customers to your site without a lot of effort.

Show Expert Understanding

One of the best ways to gain the trust of customers is to make them feel like you are an expert in your field. The research that creating an infographic requires will automatically be displayed in the content, making your customers feel like you are an expert in your field. Using statistics and facts in your infographic is also helpful.

Create Brand Awareness

An well-designed infographic that is embedded with your company brand and logo is a very powerful way to creating greater awareness of your company and your products or services. Brand awareness is one of the best ways to get customers to trust your company over companies who offer similar services or products at similar prices.

Creating Infographics

The biggest challenges that business owners have with infographics is creating them. There are several companies that will create an infographic for your company after you have provided them with all of the information you would like included. You can create them yourself, but it is easy to create an infographic that is too busy or difficult to read.

One of the best ways to design a new infographic for your company is to look at the infographics that have been designed by other companies in your field. Look at what you like and don’t like about the infographics created by others and take these elements into account when you are designing your own. Pay special attention to the colors you use and make sure that the font and graphics you use are simple and easy to interpret.