Is Twitter still a good marketing channel?

With so much focus on Facebook and Pinterest, has this network lost its value?

I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, Brian Solis, author of The End of Business as Usual and Engage and principal analyst at Altimeter Group gives us the scoop on Twitter for business today.

Brian shares insights into how Twitter has changed and what works on Twitter today.

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Here are some of the things you’ll discover in this show:

Twitter for Marketing Today

Why is Twitter still important to businesses and what’s different?

You’ll discover why Brian suggests you consider Twitter as an information network instead of a social network. As a “human seismograph,” Twitter is both an inbound and outbound tool that can give you the information you need to execute successful business strategies.

Listen to the show to hear what this means for your business.

What can marketers learn from the statistics available on Twitter?

Twitter provides access to its own API so that people can get statistics they need for incredible analysis. Here are some current Twitter stats:

• 175 million tweets daily
• 20% of Americans who use the web also use Twitter
• 8% are active every day on Twitter