Restaurant Social Media Marketing Results In The Flesh | Chappaqua Homes

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success.  A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s, a fine dining establishment north of Seattle and in my neck of the woods.  I’ve been a regular there for some time, and had a good friend that opened up the door for me to work with them.

Emory’s has an interesting history as the original building actually burned to the ground a few years ago and was completely rebuilt and re-launched.  It’s a fantastic restaurant right off a small lake, and their are very few options like it in the area.  Good food, great environment, and fantastic service.  They were doing good business, but wanted to ensure they didn’t suffer from the same early year drops in business.

They turned to social media as an area to focus on and I had the opportunity to craft and implement a plan for them.  The plan consisted of:

1. Give their FB page creative a facelift
2. Create and launch a promotion
3. Use a FB ad campaign ($500 budget for Feb) to target users within a 10 mile radius of the restaurant to promote a gift card giveaway to increase FB likes.
4. Increase their Twitter reach by identifying users within close proximity of the restaurant.
5. Re-vamp their engagement/content strategy to incorporate more interaction, photos of food/daily specials, and highlighting nightlife events.
6. Re-design their website to include a blog and better social integration.