Online Video for Business – 42 Ways to Use Video for Business Marketing

• share
• email
• Comment

If you have ever wondered how you might be able to use video for your business, I present you with 42 potential ideas below.  I was impressed when I saw this great post from Jimm Fox of OneMarketMedia. In it, Jimm outlines 42 different use cases for online video in business marketing and communication efforts.  I’ve briefly outlined the 42 that he came up with and while I think there are a select few that might be redundant, I’m hard pressed to think of many additional ones, can you?

Also, I’m not sure that I completely agree with or fully understand the popularity/growth indications for each of these, but I left them in as I feel that they are accurate in most cases.

Customer Reference Videos

1. Video Customer Testimonials (Popularity: Moderate  | Growth Potential: High)

2. Video Success Stories (Popularity: Moderate  | Growth Potential: High)

3. Video Case Study (Popularity: Low  | Growth Potential: Moderate)

4. Man-in-the-street Interviews(Popularity: Moderate  | Growth Potential: High)

5. Customer Presentations. (Popularity: Low  | Growth Potential: Low)

Product and Service Promotions

6. Product Presentations (Popularity: Moderate  | Growth Potential: High)

7. Product Demonstrations (Popularity: Moderate  | Growth Potential: High)

8. Product Reviews (Popularity: Moderate  | Growth Potential: High)

9. Visual Stories(Popularity: Moderate  | Growth Potential: High)

Corporate Videos

10. Corporate Overview (Popularity: High  | Growth Potential: moderate)

11. Executive Presentations (Popularity: Low  | Growth Potential: Moderate)

12. Staff Presentations (Popularity: Low  | Growth Potential: Moderate)

13. Corporate facilities or equipment tour (Popularity: Low  | Growth Potential: Low)

Training and Support Videos

14. Training (Popularity: High  | Growth Potential: High)

15. Overnight expert videos (Sales Support) (Popularity: Low  | Growth Potential: Moderate)

16. Just-in-time learning(Popularity: Low  | Growth Potential: High)

17. Post sale support and maintenance videos (Popularity: Low  | Growth Potential: Moderate)

Internal Communications Videos

18. Internal Communications (Popularity: Low  | Growth Potential: Moderate)

19. Event/Conference and Trade Show Communications.(Popularity: Low  | Growth Potential: Moderate)

20. Employee orientation (Popularity: Low  | Growth Potential: Moderate)

21. Health, Legal & Safety (Popularity: Low  | Growth Potential: High)

Advertising , Marketing  and Promotion

22. Commercials (Popularity: High  | Growth Potential: High)

23. Viral Video (Popularity: High  | Growth Potential: High)

24. Email Video(Popularity: Moderate  | Growth Potential: High)

25. Infomercials(Popularity: High  | Growth Potential: Moderate)

26. Content Marketing(Popularity: Low  | Growth Potential: Huge)

27. Landing pages and micro sites (Popularity: Moderate  | Growth Potential: High)

PR Support and Community Relations

28. Video Press Releases (Popularity: Low  | Growth Potential: High)

29. PR Support Materials(Popularity: Low  | Growth Potential: Moderate)

30. Community Relations Video (Popularity: Low  | Growth Potential: High)

Event Video

31. Event Presentation video(Popularity: Low  | Growth Potential: High)

32. Round table Sessions (Popularity: Low  | Growth Potential: High)

33. Q&A Expert sessions. (Popularity: Low  | Growth Potential: Moderate)

Other Uses of Video

34. Recruitment Videos (Popularity: Low  | Growth Potential: Moderate)

35. VLOG (Popularity: Moderate  | Growth Potential: Low)

36. In Store Video(Popularity: Low  | Growth Potential: High)

37. Company Lobby / Waiting Room Video (Popularity: Low  | Growth Potential: Moderate)

38. Mobile Video (Popularity: Low  | Growth Potential: Huge)

39. Market research, focus groups and polling (Popularity: Low  | Growth Potential: Moderate)

40. Website FAQ Video(Popularity: Low  | Growth Potential: Moderate)

41. Video White paper (Popularity: Low  | Growth Potential: Low)

42. Video Magazine (Popularity: Low  | Growth Potential: Low)

You can read details for each of these 42 ways to use online video in Jimm’s post here. Thanks for letting us share this with our readers.

Learn more with these related posts:

• 20 Ways An Internet Marketing Agency Can Use Website Video
• Video Chat And Online Marketing – Building Business Relationships
• Business To Business (B2B) Video Marketing Strategies
• How to Successfully Integrate Video into Social Media Marketing for Business
• Why a Professional Website Video Experience is Crucial for Business Marketing

Spread the word:

Learn more about: Video Marketing,

About the Author – Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional consultant, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Click here to contact Mark Robertson.

View All Posts By Mark R Robertson