As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile devices for both users and advertisers. eMarketer estimates that mobile search ad spending will make up 27% of the U.S. mobile ad market this year, rising to 34% by 2014.
Mobile search could prove very valuable for businesses due to the on-the-go nature of so much usage. While a search on the desktop web might indicate the very early stages of the purchase funnel, those searching via mobile are likely out and about and looking for immediately useful information—likely for a purchase or at least a store visit.
Overall, more than half of smartphone users made a purchase after conducting a mobile search, whether in a store, online, or via their phone.
Smartphone users searching for information about local businesses or services were also highly likely to take action. A majority of searchers visited the business’ website, got directions, or called or visited the business.
Traditional media was the biggest motivation for beginning a search on a smartphone, followed by word-of-mouth. More than one in four respondents conducted a mobile search after seeing a mobile ad, almost evenly split between search ads and display ads.
This post was last modified on May 18, 2011 7:50 am
Just back out of hospital in early March for home recovery. Therapist coming today.
Sales fell 5.9% from September and 28.4% from one year ago.
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The prices of building materials decreased 0.2% in October
Mortgage rates went from 7.37% yesterday to 6.67% as of this writing.
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