Have you checked out the new Insights tab on your Facebook page lately? Before, stats and insights from Facebook were pretty basic unless you dive into Excel files full of data. The use of graphs and quick views of posts you’ve published makes it easier to analyze what’s working and what isn’t.

Wondering what the big deal is? The new user interface makes it easier for you to pinpoint what types of posts are working  (video and photos tend to do better for reach and engagement) and who your target audience is through demographics. One of my favorite updates is being able to see when your fans are online and what the popular times they saw your content under the Posts tab.

The quick tour of the new Insight panel takes you through the four tabs at the top: Overview, Page, Posts and People. Let’s break them down.

Overview:
Here you will get a breakdown of the last seven days of the basics: page likes, post reach, engagement and your most recent posts.

Page:
This tab gets broken down into likes, reach and visits. You’re able to use the scroll bar the top to change the range of dates you are viewing.

You also get the total number of likes on your page by day as well as what has changed between unlikes, organic and paid likes.

– See more at: http://www.inman.com/next/improve-your-real-estate-content-strategy-with-new-facebook-insights/#sthash.XwZn2kUV.dpuf

Improve your real estate content strategy with new Facebook Insights | Inman News.