What does it take to have a successful buyer showing? There’s much you can do to set the stage, not only when you are the listing agent, but when you are the buyer’s agent as well.

The basics

Whenever possible meet the buyers at the office, especially on first time appointments. This reinforces your professionalism. Furthermore, if something makes you uncomfortable about being alone with the buyers, it’s easier to cancel the appointment when other people are present.

When your buyers arrive, greet them warmly and give them the itinerary for the day. Since most buyers expect you to drive, plan on taking your car unless you are a poor driver. Your car must be immaculate. Store your broker paraphernalia in the trunk. If you’re uncomfortable driving, let the buyers know ahead of time so they won’t be surprised.