Google has unveiled “Keep,” a note-taking app that allows users to jot down notes on the fly, transcribe voice memos and snap photos. All content created with the app uploads to a user’s Google Drive, and syncs with other devices, including Android 4.0 and up. 

A Google-produced video explains how to use Keep.

The app displays content in a tile format that allows users to drag and color different pieces of content into preferred arrangements. And it represents a direct challenge to Evernote, another note-taking app that offers a broader array of features than Keep.

In the future, people who use Google’s cloud-based data-storage app, Google Drive, will be able to create and edit Keep content from inside Google Drive, which may lead more people to adopt it, TechCrunch noted. 

Read Google’s blog post about Keep