Last week I gave a lecture to Estonian Business School MBA students. The lecture topic is Content and Strategy and it gives an overview how to use blogs, content and social media to drive business results for your brand.

The key points of the lecture are:

• Goals (measurable user actions)
• Marketing models (consistency, predictability, and repeatability)
• Target group
• Content strategy (what do you have to offer)
• Participation rate
• Types of content
• Best practices
• Max strategy of content distribution
• Basics of on page SEO
• Content planning
• Keyword research
• Promoting content
• Engaging target audience
• Social media bomb
• Link building
• Driving conversions
• Distributing content to your blogs and social media sites
• Planning resources (people, time, money)
• Measuring results (and ROI in socia media)

via dreamgrow.com