Are you interested in using Pinterest as a part of your social media marketing strategy? Fifteen percent of Internet users are on Pinterest, making it almost as popular as Twitter, with 16% of internet users. The visually driven social network is known for driving referral traffic. As of September 2012, it was the fourth largest traffic driver worldwide.
Before you start pinning, we recommend evaluating what your Pinterest strategy goals are. Once you know where you’re going, it’s time to start pinning. This is not the time to reach a dead-end. You’ve decided your goals and you’re ready for action. Here are some ideas to fuel your Pinterest blast off.
Ready, set, pin (images of):
Your People
2. Your clients
3. Your clients’ brands
4. Your clients’ products or service
5. Videos introducing your employees
What You Do
6. Your products
7. Your products in action
8. Your work
9. Your work process (think stages or before and afters)
10. Videos of your product or service in action
11. A photo from a positive review of your product or service
12. Graphics from your latest blog post
13. News articles featuring your product or service
14. How-to videos for your product
15. Interesting graphs from your sales presentations or marketing materials
16. Helpful diagrams and images from your sales presentations or marketing materials
17. Anything valuable in image form from sales presentations or marketing material
Your Industry
18. Industry events
19. A visualization of the current state of the industry
20. Interesting statistics relevant to your industry (in a graphic format)
21. A blog post from an expert in your industry
22. Videos explaining industry trends
23. Videos of the latest industry news
24. Videos of the latest industry events
Company Culture
25. Your workplace
26. The office summer party
27. The office Christmas party
28. Office birthday celebrations
29. Any office celebration or amusing happening
30. The office pet (think Ziggy)
31. What inspires you in the office (art or other pieces of motivation)
32. A video tour of your office
Resources
33. A helpful checklist
35. Books you are currently reading
36. Books you plan on reading
37. Tools you use that are helpful in doing your job
39. Powerful quotes from thought leaders
40. A podcast from an industry expert
What do you think are the most powerful images for B2B marketers to share on Pinterest?
Author: Lindsey Weintraub Lindsey Weintraub on the Web Lindsey Weintraub on Facebook Lindsey Weintraub on Twitter Lindsey Weintraub on LinkedIn Lindsey Weintraub on Google Plus Lindsey Weintraub RSS Feed
Lindsey is the Social Media Strategist at ParkerWhite Brand Interactive. ParkerWhite is a San Diego branding and digital marketing agency that delivers branding, digital marketing, web development & integrated marketing with ROI…. View full profile
This article originally appeared on ParkerWhite Brand Interactive and has been republished with permission.
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