4 Outside-the-Box Ways to Sell Your Home | Bedford Hills Real Estate

Real estate people often say that this business is hyperlocal. That’s just another way of saying that whether your market is a buyer’s market, a seller’s market or otherwise can vary state to state, county to county, town to town and even in various neighborhoods in the same town.

But when it’s your own home for sale, hyperlocal takes on an all new meaning. Your perspective on the market zooms all the way in and it can suddenly seem like nothing matters except how many buyers show up to your open house, how long your home has been on the market, whether any offers have come in on your house and, if so, precisely which numbers appear on those digital sheets of paper.

Bottom line: it doesn’t matter how hot the market is or how many multiple offers your neighbor’s house got, unless and until yours sells.  Times might not be desperate overall, but if it’s your house lagging on the market you might need to do something more than just hang a sign in the yard to get your home sold. And the only thing you can control in that process is your actions: your choice of agent, your pricing, your property preparation and your marketing.

If you’re a seller committed to doing everything within your power to sell your home and it’s not coming as easily or instantly as you’d hoped, here are a few outside-the-box strategies for getting your home sold:

1. Put your network to work. Anywhere there are people who know you or know your neighborhood, there might be the ultimate buyer for your home-or someone who knows them. In particular, social networks like neighborhood email lists, NextDoor.com and even your personal Facebook feed are great places to make sure you are publicizing your home’s listing.

If your home is well-located vis-a-vis your workplace, don’t hesitate to also make your colleagues aware of the listing. If you work for a very large organization or institution, you might even go so far as to let your Human Resources team know of the listing: many HR departments actively help new hires relocate and find housing as part of their services.

http://www.fool.com/investing/general/2014/03/09/4-outside-the-box-ways-to-sell-your-home.aspx