Pixability just released a study called, “The Top 100 Global Brands: Key Lessons for Success on YouTube,” which showed how these companies (based on Interbrands’ top 100) have been using the platform.  From these findings, Pixability was able to derive some lessons that all marketers can use.  And they studied everything: what are brands doing with multiple channels, how they used social media, were they properly targeting the ads, did they post consistently, do some brands have channels that are basically dormant, and so on.  What are the best brands doing on YouTube?  Read on.

Top 100 Brands & YouTube: Key Takeaways

Here’s something that has probably been said on this site more than any other thing:

1. Post content consistently.

The most successful brands publish 50 percent more videos per channel than the least successful ones.  They do it on a regular schedule.

2. Take YouTube SEO seriously.

Citing its place as the 2nd-largest search engine in the world, behind only its parent company Google, Pixability says discoverability is key.  YouTube SEO is very different from traditional SEO, and Google favors web pages with YouTube embeds.  The best 25 percent of brands optimize their videos properly, utilizing more playlists and tags than the bottom 25 percent.

3. No need for overproduction.

The best brands produce a variety of content.  This goes back to what Baljeet Singh said when referring to one of the biggest myths on YouTube.

4. Always On

The top brands integrate their video strategy with their offline strategy.  17 of the top 100 brands use less than 50 percent of their channels.  Brands should not be afraid to create web series for limited, but highly engaged audiences.

5. Put your brand on everything where it makes sense.

The top brands put the logo in the video and in the metadata.  Why is putting it in the video important?  Because people aren’t always watching your content on your channel.  The regular watch page on YouTube and any embed isn’t likely to have your branding anywhere, so use it where you can.  But don’t go overboard and start sticking it in so many places that you create brand fatigue.

Source: How the Best – Top 100 Global Brands use YouTube for Marketing http://www.reelseo.com/top-100-brands-youtube/#ixzz2bi8l6xqm 

How the Best – Top 100 Global Brands use YouTube for Marketing.