In the traditional sales funnel, consumers begin with a set of potential brands and methodically reduce them to make a purchase decision:
McKinsey points out that today’s consumer decision-making process is circular:
There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something:
The explosion of available products coupled with media fragmentation have led to a reduction in the number of brands that consumers initially consider. Faced with a seemingly limitless number of products and brand information, people tend to depend on brands that have broken through the fire hose of messages.
When your brand is one of those initially considered by a buyer, it is up to 3 times more likely to be purchased. Your goal is to reach consumers at the moments that have the greatest influence on their purchase decisions. This is why content marketing is key.
A Beginners Guide to Content Marketing | Pamorama | Social Media Marketing Blog.
Just back out of hospital in early March for home recovery. Therapist coming today.
Sales fell 5.9% from September and 28.4% from one year ago.
Housing starts decreased 4.2% to a seasonally adjusted annual rate of 1.43 million units in…
OneKey MLS reported a regional closed median sale price of $585,000, representing a 2.50% decrease…
The prices of building materials decreased 0.2% in October
Mortgage rates went from 7.37% yesterday to 6.67% as of this writing.
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