Does your business have a clear Pinterest strategy?

Have you been struggling to figure out howPinterest could help market your business?

Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.

In this article, I’ll show you three ways to build a successful Pinterest presence for your business.

Strategy plays a vital role in success on Pinterest.

#1: Increase Your Brand Authority

Do you want to establish authority in your field? This is a common goal for many businesses on Pinterest.

Middle Sister Wines positions itself on Pinterest as an authority in the wine industry by creating several Pinterest boards that provide useful and educational informationto their followers while promoting their products in fun ways.

Middle Sister Wines.

You don’t have to create all the content that you pin on Pinterest. To help position yourself as an authority in your field, share from a carefully vetted combination of sources to ensure your boards contain the most accurate and useful information available.

Middle Sister’s Wine Tips and Tricks board contains videos from their YouTube account, alongside resources from other industry experts. The board addresses topics such as how to pair wine with food and what type of glass should be used to serve different kinds of wine.

Follow Middle Sister Wines’ lead and pin relevant and helpful resources. Your followers will come to think of your account as the go-to place for reliable information about your subject. And as you increase your authority, you’ll continue to build trust, which could lead to increased customer loyalty and referrals from brand advocates.

3 Unique Ways to Use Pinterest for Business | Social Media Examiner.