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Must See Social Media Statistics | Armonk Realtor

Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.

In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook.

If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board.

YouTube

photo credit: webtreats

This may be well-known now, but it’s worth mentioning that YouTube is the #2 search engine on the web making it one great resource for traffic and leads.

As a matter of fact, Zappos reports that YouTube drove 250,000 visits to its website in 2012.

If you have no clue where to start with YouTube, check out our Complete Guide to Video Marketing.

Another resource is an interview that David Siteman Garland with James Wedmore. James talks about how he finds keywords with high search traffic, creates videos for those terms, and ultimately turns those views into email leads.

1. 700 YouTube video links are shared on Twitter every minute (source: Relevancy Group)

2. 500 years of YouTube videos are watched on Facebook every day (source: Relevancy Group)

3. The equivalent of 100 hours of video is uploaded to YouTube each minute (source: Kleiner Perkins Caufield & Byers)

4. 99% of US online specialty retailers use YouTube, up from 93% in 2012 (source: L2)

Facebook

photo credit: Scott Beale

With close to a billion active users on the site, Facebook is a behemoth in the social media world.

Amy Porterfield is an expert on Facebook Marketing and has a great blog post about how to increase fans on your page.

Also, if you haven’t looked into Facebook Ads, it’s one channel worth checking out. In fact, at SmartShoot we were able to attract more leads at half the price on Facebook than we were on Google Adwords.

5. 79% of social media log ins by online retailers are with Facebook, compared to 12% for Google+, and 4% for Twitter (source: Gigya)

6. Facebook will account for 13% of worldwide mobile ad revenue in 2013 (source: L2)

7. Facebook users share 2.5B pieces of content on the site each day (source: Nielsen)

8. 70% of business-to-consumer marketers have acquired a customer through Facebook (source: Hubspot)

Must See Social Media Statistics | Social Media Today.

Robert Paul

Robert is a realtor in Bedford NY. He has been successfully working with buyers and sellers for years. His local area of expertise includes Bedford, Pound Ridge, Armonk, Lewisboro, Chappaqua and Katonah. When you have a local real estate question please call 914-325-5758.