Content marketing is part art with a touch of science.
Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances for sharing on the web.
That’s the art part.
So we all know that high quality content and social media sharing and engagement are the driving force behind traffic and conversions. Yet most people don’t have a clear strategy for tracking and analysing performance.
This is the simple science.
Most of us periodically check our Google Analytics to find the number of visitors, or referrals from Google or Facebook, but few know how to use other data available in analytics to maximize their social media and content marketing strategies.
Do you know how to use Google Analytics data to come up with ideas for new articles? Or how Pinterest analytics can help you learn more about your buyer personas, thus helping you shape your message?
6 ways to inspired content marketing
In this article I will discuss 6 simple ways to use analytics data to assist with your content marketing strategy.
1. Using long-tail keywords for keyword research
Keyword research is an easy way to brainstorm content. While you might optimize your site architecture with your primary keywords, you also probably know that these should be used sparingly in order to avoid picking up red flags by Penguin.
However, the long-tail keywords you find during your keyword research can still be incorporated into your content. Keyword buckets and competitive research should yield hundreds of potential keywords that can be used as inspiration for content.
Read more at http://www.jeffbullas.com/2013/06/27/6-ways-to-inspired-content-marketing/#FR5ATWR6bCDIWh8o.99Â