New Google Analytics: Improvements in Map Overlay reports

Labels: New Google Analytics

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, a few engineers from our team are sharing improvements they’ve made to Map Overlay reports.

In GA, we’re always looking for ways to improve existing reports. For example, we noticed that you can only see state (i.e. province/region) breakdowns if you’re looking at the United States. Surely, this information ought to be available for other parts of the world?!

It seemed like something that could be done in a short amount of time and yield a big win for our users. So, we’re glad to announce that as of this week’s release, you can now see region level maps of over 170 countries!

To try it out, simply go to the Location report (under Visitors > Demographics) and click a country. We’ll try France:

Voila! We can see at a glance that Ile-de-France sends the most visits to our site. To see cities, just click City in the Viewing: list immediately below the map. Once you’re on the cities view, you can try out another feature we rolled out recently — a magnifying glass that appears when cities are clustered closely together.

Enjoy the new features in your maps. We hope they speed you on your way to gaining actionable insights and metrics. Happy analyzing!

P.S. Did you know you get map overlay in more places than just the Visitors > Demographics > Location report? Take a look at the tab on the Visitors > Technology > Mobile report