Is your business or company struggling to find new customers?
Do you know how to build your business network on social media?
Before you can sell, you have to create a trusted relationship with your future customer.
In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects and leads for your business.
#1: Join a Conversation on Twitter
Tweet chats are great for person-to-person networking on Twitter and they can act as one of the single best lead generation tools in social media.
You can consult a number of lists to quickly locate chats that are relevant to you. These lists include hashtags and other key information like date, time and the name of the host or owner of the chat.
A tweet chat example.
The best thing about tweet chats is that while almost everyone starts out a stranger, over time the participants begin to know one another and develop relationships that extend beyond the regularly scheduled chat.
During the chat, you’ll find people who ask questions you can answer. Your replies will be limited to 140 characters, so they’ll need to be as concise as possible. Use the opportunity to let participants know you’re open to accepting a follow and a direct message from them and carrying the conversation further by phone or on another platform.
#2: Participate in LinkedIn Groups
LinkedIn groups hold a lot of opportunity for networking with people who fit your prospect profile.
There’s an easy way to find the groups you are interested in. Hover on Interests in the header navigation and click on Groups. From here, click on More>> in the Groups You May Like box.
From here, use keywords specific to your industry to search for and find groups relevant to your business. You can filter your search results by Relationship, Categories and Languages.
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